Content publishers face various challenges on a daily basis. CodeFuel has learnt from both internal and external studies that they face daily worries concerning social media impact, audience engagement, brand loyalty, bounce rates, traffic and mobile penetration.
It is now considered fact that publishers are not only looking to earn more revenue (obviously that’s always a priority), but a key concern is also to attract relevant users to consume their content.
Relevant Content
Users want to read relevant content. It keeps them on site for longer. The trick is to offer the ultimate experience, to deliver everything possible for an incredible user experience. When traffic comes from a social media network, the publishers needs something in place to secure that traffic and keep them on site for as long as possible. To achieve this, content publishers need to understand the end user, to create a loyalty, and to use targeted content with slick monetization units.
Moving In The Right Direction
Creating fresh and trending content is all well and good, but publishers need to take the focus away from SEO and put it more on the end use. They need to understanding his / her habits and trends. CodeFuel’s In-Feed, for example, uses intuitive technology to align ads with key habits and trends.
The right technology is essential to capture intent, to target and personalize content so the end user will stay and explore the website environment and all it has to offer. Publishers need to aggregate internal content from the website with external content such as rich video, Wikipedia snippets and knowledge graphs.
Data oriented companies try to use data to deliver the right content to the end user, but they don’t quite hit the mark. Not a lot of companies have the technology needed to address all issues needed in one solution. CodeFuel manages to achieve this in one swoop. With a simple line of code, it uses Smart Demand to capture certain site and session info to deliver powerfully accurate sponsored content and ads with strong metrics. It also comes with the HUB, a back-end system that allows full campaign control to analyze and optimize performance.
CodeFuel delivers value to the publisher and solves pains – all in one. We essentially offer one provider with multiple solutions which engage the user, monetize content and optimize data. What more could a publisher want? Learn more about CodeFuel here.
Whether you’re a content publisher or not, it’s imperative to have a clear understanding of what’s going on in your market. And even more importantly, you need to understand the future trends of the industry. The content publisher faces extraordinary challenges in this day and age- it’s my job, and CodeFuel’s job to address these in intuitive ways- to solve publisher problems.
Publisher Problems
Publishers constantly have to reevaluate their strategy and business model in order to remain at the forefront of user engagement and content monetization. There is indeed a constant battle between these two elements, particularly in the realm of ads.
Generally speaking, when ads are becoming more and more of a commodity, prices tend to erode. Therefore, in order to increase or even maintain revenue made through ads, there is a need to find ways to increase viewability or add additional monetization sockets to existing ad materials.
Sounds easy enough, right? Wrong. This area is a minefield – loaded with potential explosives which can destroy your user experience or monetizing potential.
Can You Monetize Too Much?
You want to monetize your online assets with ads- but how many different solutions can you implement before they weigh down your site? Is one tool cannibalizing the other? Why can’t publishers balance all those separate tools into one orchestrated solution? We’re witnessing a lot of publishers overcrowding their sites with various intrusive tools which result in driving users away. They choose monetization over engagement and are paying the price.
Content Publishing Main Goals
The main goal of a content publisher is it to maximize revenue while maintaining a great user experience – giving the end user a strong UX. Another primary goal is to keep up with the latest trends of the ad tech industry.
“There is a technology battle out there – the publishers are getting left behind.”
Industry Challenges
Mobile ads: We’re witnessing so many changes in the market these last couple of years. We’re in a mobile-first world, this is an excellent thing for the end user, but can be slightly problematic for the publisher who needs to monetize mobile screens. The UX is different, real estate is limited alongside the number and types of ads that are able to be served.
Programmatic ads: Publishers know their brand and audience better than any other party. With programmatic advertising, the direct communication between the publisher and his end user changes, and not necessarily for the better. Without the right targeting, publishers hit users with irrelevant ads which in turn damage the UX.
One Solution Needed
The CodeFuel goal is to help publishers balance between monetization and engagement.
CodeFuel spend a lot of time and allocate substantial resources to understand publishers and THEIR end users.
We study their needs, their challenges and behaviors – And we make it our business to know exactly what keeps them up at night. We improve the UX and increase the user engagement in order to also grow potential revenues.
We develop holistic solutions. Not just sporadic tools and have the unique ability to look at the entire site – as a whole. When you have the holistic view of a site, you have the ability to solve core challenges not just local symptoms.
The market today is indeed crowded with many technical solutions for publishers, CodeFuel remain unique, tackling all publisher pains in one swoop.
The online world has so much potential for delivering incredible content to the end user. It’s essential that this information remains free from distraction by whatever means necessary- keeping the internet free, clean and valuable.
Why The Attack?
In order for great content to remain free and accessible to the end user, the right ad ecosystem needs to be in place. Content publishers need to earn revenue from their content, but they need to do this in the right way- not attack the user with ads that have no interest and pop-ups that damage the user experience.
Sadly, the web is bombarded with unnecessary distractions. Some even argue that the ecosystem is broken- there are too many content publishers longing for revenue that they try to gather it at the expense of the user and his experience with the content and its surroundings. The balance between user engagement and content monetization is critical – if the focus is too strong on monetization, UX will suffer, and vice versa.
How To Engage & Earn Successfully
The solution here is to sustain this delicate balance, keep users engaged with the content/ the host environment and also to generate significant revenues in the process. Employing the right solution is key- and this is where CodeFuel comes in.
CodeFuel has created a solution platform keeping content free with intelligent and intuitive solutions. It has been designed with the end user in mind to keep him or her on site for longer and to also have the content publisher earning in the process. One of our solutions focuses on internal search- when the end user types into the internal search box, he gets beautifully layered and intelligently generated results including internal content, web results, sponsored contents, and targeted ads in various formats.
There are many different tools trying to bring one-time solutions, but publishers really need something more comprehensive covering multiple aspects such as user experience, monetization, engagement, viability, analytics and many more all at once. CodeFuel is aiming to help the publishers cope with this challenge.
The Right Tech
Technology plays a significant part. The publishers need sustainable and comprehensive solutions where innovative technology is key for dealing with scale, big data, performance, contextualization and machine learning challenges. You won’t get far if you don’t have the right technology to support your solution.
We are creating a balance between engagement and monetization through technology and restoring calm to what many consider a sometimes chaotic ad ecosystem. Head to CodeFuel and learn more.
Monetization’s a hot topic these days. Anyone who’s built an app or wants to build one needs to know how to earn money from it. We’re swimming in an ocean of free, freemium, ad-powered, and paid apps, which means choosing the right monetization strategy for yours can be overwhelming. Should you handle your own advertising and marketing, hand it over to affiliates, or can you find a one-stop shop to meet all your needs?
When it comes to monetization, you’ll need to solve a few key problems. You’ll need to be able to reach your audience, convert your audience, and generate revenue.
The right monetization platform solves all of these problems and gives you the tools you need to succeed in a saturated marketplace.
Reach and Revenue
Reaching the right people with your software is a distribution problem.
Are you equipped to solve it?
Software distribution can mean a couple things. On the one hand, it can refer to the actual deployment of software. On the other hand, it can refer to the distribution of software to the target audience. This latter definition is one of the cardinal problems that developers face. Getting a product into the hands of the end users is, after all, a marketing and advertising problem.
The right monetization platforms solve the distribution problem. They give you access to their extensive network of partners and users. When you advertise your product, you’ve got immediate reach to a whole network of people.
Sounds pretty good, doesn’t it?
The right monetization platforms also solve the monetization problem. And they do it the same way they solve the reach problem: through advertising. Only this time, you get to earn money by integrating ads into your app, into your installer, and so forth.
Now, not all monetization platforms operate through advertising. Some use affiliate deals or other forms of third-party payments. In either case, however, you are earning revenue by promoting other companies’ products.
Choose Your Monetization Wisely
All monetization platforms aren’t created equal. Some offer higher payouts than others. Some have better reach. Some offer higher conversions.
And some do all of the above.
CodeFuel’s conversion rates are best in class, CodeFuel’s reach is higher, and CodeFuel’s payouts are better. We have over 260,000 active publishers and a global network of users. We use our worldwide reach to bring together software developers, publishers, advertisers, and users.
We rose to the top of the class by being the best in the world at monetization, and here’s how:
CodeFuel’s Cutting the Edge of the Cutting Edge Advertising
There are some problems with “traditional” online advertising strategies.
For one thing, they don’t work. Banner blindness affects everyone, which means that many people aren’t seeing banner ads any more. Ads that blink, pop, and blast your content in front of users also doesn’t work. What it does do is annoy people.
We provide advertising that is contextual, relevant, and useful. Our search feeds integrate seamlessly into apps, so users don’t feel like they’re being marketed to.
CodeFuel’s Conversion Rates are Best in Class
We know how to be the best: test, test, test. We give our customers access to state-of-the-art analytics and split-testing tools, so that user satisfaction stays high and conversions stay high.
From customizable installers to relevant search feeds, the end user is constantly being given exactly what they need. And the advertising funnel can continually be refined to optimize conversions and improve the user experience.
CodeFuel Designs for Conversion
To us, the funnel is everything. Our analytics are specifically designed to give you an immediate, actionable picture of your funnel. Our reporting is in real-time, so you can respond right now to situations and trends as they occur.
Monetization through Optimization
Monetization and optimization go hand in hand. Your ROI depends on how well you optimize your funnel. That’s why we focus on it, and that’s why we give our customers the latest analytics and testing tools. That’s why CodeFuel’s conversion rates are best in class. And that’s why we’re the best monetization platform on the market.
Our products let you reach your customers and your revenue goals. We bring together the world’s best partners and engage a worldwide network of users to help you monetize your software. Our tools give you the ability to craft and customize advertising funnels and revenue channels that work specifically for your products and your customer base.
When it comes to choosing the right monetization platform, there really is no choice.
