CodeFuel will introduce online visitors to an enriched user experience based on actual user intent. Additionally, the solution will deliver more pages from multiple content sources, create new revenue opportunities and keep Escape unique visitors engaged and on site for longer.
Escape is a one-stop source of information for Australians planning holidays that is distributed with News Corp Australia Sunday papers and is online at escape.com.au.
“As the ad tech industry focuses increasingly on the consumer, we are particularly excited to work with News Corp Australia as a product partner to further improve their strong user experience and to expand their revenue opportunities. We look forward to a fruitful relationship, fortifying their already highly-engaged audiences worldwide.“ said Eyal Ben-Ari, CodeFuel’s Chief Revenue Officer.
News Corp Australia is the latest of several leading publishers partnering with CodeFuel to deliver superior UX, shifting the ad ecosystem towards the end user.