10 Tried and Tested Tips to Promote your Browser Extension

10 Tried and Tested Tips to Promote your Browser Extension

Browsers help us surf the web and find quickly what we are looking for. As we spend more time online, the web browser is turning into our go-to place for online activities, including work, shopping, and recreation. 

Extensions are convenient because they allow us to perform activities right on the browser. They help us correct our writing, save our passwords, share information on social media, and even generate leads. With over 1.2 billion downloads, browser extensions are very popular and every day more are added. There is great market potential. 

If you own a browser extension, one of your main goals is to make sure people are going to find it, download it, and use it. This post gives tried and tested tips and tricks to make your browser extension stand out. 

How Browser Extensions work

A browser extension is a small software package or plugin, that enhances and customizes the browsing experience for the user. These plugins offer an added function that improves the interaction of the user with the page. 

Extensions give the user the possibility to customize the functionality of the browser to personal preferences. They have a single purpose, even when including a range of functionality. For example, Chrome Platform Analytics (CPA) extensions collect users’ interactions from apps and extensions and analyze them with Google Analytics. 

Other examples are grammar checkers, online emails. You can use extensions to drive searchers to your site or to introduce product ads and news to searchers and users. The possibilities are endless. 

What’s So Popular About Browser Extensions

Extensions have gained a lot of popularity because of their convenience and availability. Some reasons browser extensions are so popular: 

Immediate results 

Most extensions don’t have a learning curve. They run in the background of your browser and are there when you need them. For example, the extension checking the grammar and spelling while I write this post. You can use extensions for lead generation. An example of that is Rocket Reach, which gives you prospect email addresses on every site you visit with one click. 

Simplify processes 

Browser extensions simplify many of the processes or online activities you need to do. For example, password-storage extensions, like LastPass, will show up when you sign up to a new service, suggesting strong passwords and asking: “Would you like LastPass to add this password to your vault?”. Extensions make your work easier. 

Improve the performance of your current applications

Extensions supercharge your current application’s performance. They add extra features and capabilities, integrating easily with your browser interface. 

Multiple availabilities

You can find extensions available for multiple browsers, like Chrome, Firefox, and Edge, so no matter what you regularly use to access the web, you can enhance the experience. Also, most extensions are available for multiple geo-locations so users can install it and use it wherever they are.

10 Techniques to promote your extension

1. Include it in browser extensions directories

There are a number of directories where you can apply and ask for your extension to be included. For example, Chrome extensions directories, Firefox, or Microsoft Store

When you submit your extension, write a clear description, outline what the benefits are, and show proof, a gap in the market or that you already have a customer base. Keep in mind to comply with the browser guidelines with your extension. 

2. Add promotional images

Use promotional images according to your browser guidelines. Extensions with no images have almost no rank in search results and in your category. 

3. Build a landing page for your extension

Make sure you have a web page for your extension on your website. You can add information here that wouldn’t fit in the extension description. Use the page to describe what the benefits are, and how it works. In the browser store description, link to the page. 

4. Optimize the description

Look for popular keywords in the browser store and focus on less than 5. Keep them relevant to what your extension does. For example, a lead generation extension can have keywords such as prospects, leads, b2b. Use them to optimize the description. 

Add keywords to the name of your extension. Keywords in the title can bump up your extension ranking. You can also improve your ranking with long-tail keywords. To achieve that, make your description longer. make it long, 

5. Add your extension to the right category

 Be careful to add your extension to the proper category. When the extension seems to fit in several categories, select the most relevant to your audience. Ask yourself if you were a user, where would you search for your extension?

6. Update the extension frequently

Outdated extensions get outranked in browser stores. With every update, you get another chance to be noticed. Boost your chances of ranking high in SERP by updating your extension frequently. 

7. Give a freebie

People love free stuff. So, free things get very popular quickly. Therefore, you can add a freebie to your users, such as unlock premium features, for example. Ask them to refer family and friends and get an extra discount. 

8. Guest blogging

You can talk about the benefits of your extensions in your blog, but you can also spread the voice as a guest blogger in popular publications. This widens your audience, attracting users outside your area of influence. 

9. Catch the ride with influencers

Getting influencers to use your extension is a great way to provide social proof of your product. Choose influencers that cater to your target audience and get them to provide a review of your product and endorse it. Users like to get testimonials of people that actually are taking advantage of the benefits of the extension. 

10. Multi-channel promotion campaigns 

It goes without saying that you should promote your extension on any relevant channel. Include email marketing campaigns, talk about it in your blog, promote it on social media channels. Create a buzz around your extension before launching, when adding features, or updating it. Release news periodically to keep your audience’s attention. 

The Bottom Line

Everybody wants loads of users to find their extension and use it. Make your extension stand out:

  • It starts by building a great product that solves a problem for the user. 
  • When adding the extension to the directory: choose the right category, make it stand out with visuals, and follow the browser’s guidelines to a “t”. 
  • promote your extension through social media and influencers. 

 

Hopefully, in this post, we brought you a framework to promote your browser extension to both new and current audiences. 

 

The Ultimate Tips to Extension UX/UI Design 

The Ultimate Tips to Extension UX/UI Design 

browser extension design

As people conduct more and more of their activities online, companies compete to get and keep users’ attention. For extension developers, great user experience is critical to success. But what does it take to design a great UX in an extension? In this post, we bring you the best practices and tips to improve your UX Design. 

Why Is It UX Important?

User experience refers to how a user feels when interacting with the product. The person’s attitude about using a product or service. It includes the user perception of the usability and efficiency of the product, as well as the cognitive effort needed to complete a task.   In a market with thousands of new apps coming all the time, competition is fierce. UX usually trumps over flashy designs. How many times did you download an app only to find out it is too complicated or clumsy to use?  While the most stunning design can attract more users, it is often the app with the best customer experience the most successful. That’s the importance of a great UX; it keeps your users engaged and spreads the word about how great it is to use your extension.  To put it in the words of Jared Spool, the founding principal of User Interface Engineering, “Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” 

What Makes a Great UX?

Great user experience takes several factors into account, such as the usability, the intuitiveness, the coherence, the time and effort it takes the user to complete a task. Let’s explore some of them:

Intuitive use

The time you take between opening an app or an extension and start using it shows how effective is the user experience design. If the install-use process goes in a few steps, with not a lot of instructions, the UX is effective. In addition, the designer should consider conventions and design patterns. For instance, using buttons to confirm an action, a triangle to show “play” are conventions that ease the experience for the user. Don’t reinvent the wheel.   

Usability

When you test the user experience of a product, what you’re actually checking is the usability of the product. How seamless and easily a user can complete the intended task on an app or an extension while enjoying doing it.  You should also try to prevent user errors as much as possible. For example, add a sample email like name@domain.com in the email address field. You can also add examples of correct input. This can help prevent user frustration.     What makes a product easily usable?

  • It is easy to manipulate
  • It has simple steps, minimal clicks to complete the task
  • The navigation is clear, users always know where they are 
  • Everyone can use the product regardless of skill or experience

Compliance with User Experience Design Conventions When looking at extensions and apps to install, you may have noticed there are similar characteristics in the button placements, icons, and such. Design conventions aim to avoid user frustration by keeping common “rules of thumb”  for user experience.    The browser you design for When designing an extension, take into account how different browsers can support your extension. Be sure to check the developer guidelines.  Keep in mind not to override browser functionality. For example, using keyboard shortcuts that belong to the browser or canceling right-click options. You should also consider that some browsers have more rigid guidelines than others. Here’s a brief list of developer guidelines for major browsers: 

 

6 Tips to Design a Successful Extension

You want users to have an exceptional experience with your extension, right? The better experience, the more people will download it and the reviews will make it a hit. Below you can find six tips to ensure your extension is enticing, useful, and retains users. 

1. Pay attention to the use cases

What is the need your extension is filling? Focus on the main use case, addressing the pain point according to the target audience. The extension should give users an additional feature or capability that solves a problem, saving time, money, or effort.  

2. Keep it within context

Think about the frequency people will use your extension. If users only use the extension sporadically, you can focus more on making your extension attractive for new users. If your extension needs to run at all times, then it is more important to blend the extension seamlessly to the browsing experience.  Keep in mind to limit the screen space your extension takes. Some extensions work right on the taskbar, others open a pop-up window. Take care that the pop-up doesn’t take half a screen. 

3. Be consistent with your brand

The add-on is a part of your brand. Therefore, align the branding for the extension with your company branding app. It should share the voice, colors, in a consistent journey. Ideally, the extension should help you achieve your company’s business goals.  

4. Don’t forget performance

Loading speed is not a bonus, but a necessity nowadays. Your extension can be functional and attractive, but if it stalls or slows down the browsing experience, people will quickly uninstall it. Make it as light as possible. 

5. Be Creative

If you carried out several UX projects, you can know what works and what doesn’t. Review past successful projects to get insights and ideas, extracting the information you can use again. Also, look at your competitors. How similar extensions are solving the problem? However, always test things with your extension and your users.    Check the browser’s features, maybe you can integrate some to your extension. An example of this is how Uber pairs with Google Maps. 

6. Conduct a UX Audit

Once your extension is live, it is time to review how it works. Conducting periodic UX audits and reviews can help you refine the success of the user experience on your extension. You can check how users actually interact with the extension, what features they find useful and what not. 

Monetize your Extensions with CodeFuel

 After launching your extension, think about monetization.  Here at CodeFuel, we help you monetize your extensions. When you use CodeFuel, users download your extension from the browser web store. Then, a search box appears in a new tab with results that are powered by one of our search partners. When a user searches, the box leads to a customized search results page or to a search engine SERP.  Hopefully, this post gave you some tips and best practices to improve your extension UX. A great user experience is one of the key elements to a successful extension. 

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Enhance Your Visitors’ Experience With Premium News

Enhance Your Visitors’ Experience With Premium News

The COVID-19 pandemic had people around the world consuming more media than ever. According to a global survey published by Statista, 67% of respondents worldwide admitted following the news more than before. People want to keep on top of the latest developments and as a result, media consumption, including reading newspapers and magazines, is on the rise.

But even without having a pandemic around, people consume news for a variety of reasons. They want to understand the conflicting information they are constantly bombarded with, they want information put into context, and they want to know if current events may have implications on their lives. 

Digital publishers can answer this demand by providing visitors with quality news right on their website or extension. Read on for a primer on how to leverage the power of premium news without the hassle and expense of having to set the service up from scratch.

Where Do People Get Their News Nowadays?

News sources transformed with the times. Printed newspapers and magazines gave way to laptops, mobile phones, and smart devices. New devices and more connectivity shifted the user’s preference to online sources. In the United States, as much as 81% of people look online for news.

Users get their news nowadays through secondary sources that take visitors to primary news sources. Examples of secondary sources include:

Search engines

They are the first place a user goes when looking for news, so search engines are critical in sourcing news content. A good news section on a search results page (SERP) should include news articles grouped according to topic, showing the latest on the top, instead of relying on SEO. 

Social media

Most internet users see the breaking stories on their social media feed. The convenience of finding the news in one place increases the user’s engagement for the social media channel.

Websites and Browser extensions newsfeeds

Users prefer convenience, and having the news right there on their favorite website or browser extension is a plus. They are more likely to go back to these pages and consume more content and services while they are there. This is why more companies offer curated news on their sites to increase their reach and engage their audience.

Why Users Prefer Premium News Sources?

When you search for news, the first question you ask is: may I trust this source?. Once you are reading, the content’s quality engages you or drives you away from the site. The key factors making a reader choose a news source are:

Reliable sources – Readers prefer news from premium and reputable sources. Despite the appearance of an array of digital news sources, traditional newspapers (albeit online) are the most trusted news sources. An excellent reputation attracts the reader to the site.

Quality content – This is the key to user engagement. A reader may find a site only to leave it a few seconds later because of the poor quality of the content. Users look for quality content on topics they care about, even if they have to pay for it. In the age of free content, readers will pay to subscribe to top publications, such as the New York Times and the Wall Street Journal.

Top Benefits of Having Premium News Sources in your Website or Extension

Content is King. We have seen this phrase over and over. Low-quality content makes visitors flee, page ranking sink, and ultimately hurt your business. Here are some benefits of adding premium news content on your website:

Rank Higher on Search Engines

Two of the factors Google uses to rank websites in its SERPs are relevance and quality. The algorithm identifies how well the page answers the query; this makes the page more or less relevant for Google. It then uses quality to arrange the best results at the top.

What is quality for Search Engines?

Quality evaluators rate organic results according to set standards and guidelines. The features that make a site rise or sink differ according to the website. Legal, financial, e-commerce, and health sites have the strictest standards. That means that if your website sells online, you are judged more strictly on the quality of your content.

Factors such as expertise, authoritativeness, and trustworthiness of the website also determine the site’s quality. If you have quality content from reputable sources, such as top news publications, your page ranking will rise.

Improve Your User Experience

Your visitors want to find the answer to their search on your site as quickly as possible. For that, your content needs to apply to what the visitors are looking for. Fresh and original content will help visitors in their customer journey, providing excellent user experience. And happy visitors turn into happy customers.

Increasing Dwell Time

Dwell time measures how long a visitor spends on a website before returning to the Search Results Page (SERP). The length of the time spent on the page can show if the visitor consumed the content on it. Search engines reward sites that show longer dwell times with higher ranks in the SERPs, since it shows the content is relevant to the users.

Engage Visitors by Adding NewsFuel to Your Website

At CodeFuel, we offer publishers and extension developers all the benefits of adding a premium service to their site/pages, without the associated high cost and the hassle. How are we able to do so? Our NewsFuel service is based on our partnership with MSN, offering news from global renown premium brands from over 140 countries. Curated content is available in various topics, and readers can filter the news feed by favorite topics. The best part is that you can monetize the service and that you don’t need to build the service from scratch, saving you both the technical resources otherwise required and the content rights negotiations involved.   

Start today! Give your visitors an excuse to spend time on your website by giving them fresh premium news on the topics they care for. Got questions about our NewsFuel service? Drop us a line. 

8 Tips for Publishers on Recent Changes to Google Chrome Extensions Policy

8 Tips for Publishers on Recent Changes to Google Chrome Extensions Policy

Google had announced changes to its Chrome Web Store policies to combat spam. Developers and publishers have until August 27th to comply with the updated policies or risk being removed from the Web Store.  These developments have presented publishers and developers with a host of tricky challenges – but by following these eight tips, can help in introducing successful extensions that deliver real value for users.

 

1. Avoid duplicates

Your extension should be unique to your company. Developers should not publish more than one extension that offers the same experience or functionality, or they will likely be banned for spamming. That means each extension should solve a distinct problem or present a unique purpose for the user. You cannot offer three weather forecast extensions, for example.

2. Keep the description clear and concise

When writing the meta description for your extension, keep in mind that it should be original and descriptive. Excessive or misleading content in any part of the app overview, including the developer name, title, icon, and screenshots, can get your app disabled. Anonymous testimonials are not allowed, so it would be better to avoid testimonials in the extension description. Savvy end users on the lookout for malicious extensions will be on the lookout for suspicious testimonials or an unusually high volume of users.

3. Avoid an excess of keywords

Keyword spamming is understandably not allowed. To that end, Google allows a maximum of five keywords in the description. Choose carefully to maximize your exposure within the Web Store to high-intent users.

4. Be thoughtful about reviews

Reviews should be real and not anonymous. Incentivizing users to download or review your extension is prohibited. Installing counters or other mechanisms that can inflate your product rating is considered misleading and is also not allowed. Note that end-users have their eyes peeled for suspicious reviews; a nearly 1:1 ratio of users to positive reviews is often a telltale sign of fake reviews and downloads.  

5. Keep data requests to a minimum

Chrome requires apps and extensions to protect user data by asking for the bare minimum of data absolutely necessary for implementing their features. Developers should ensure that data requests are minimized – both to stay in compliance with Chrome’s new policies and to build user trust.

6. Have a privacy policy on hand

Any extension that uses personal data, user-provided content, or personal communications requires posting a privacy policy. While working to minimize data collection, developers should see to it that their extensions comply with data security best practices. Asking users to opt-in to sharing personal data is advisable over making it the default.

7. Check open source code

When developing your extension, avoid using unchecked open source code. Open source code packages are useful and save developers a lot of time. However, hackers often exploit these packages to insert malicious code into an app. Accordingly, developers should track the origin of the source code as much as possible, staying vigilant for any anomalies or loopholes.

8. Steer clear of prohibited extensions

Chrome bans extensions whose function is simply to launch another app or webpage; extensions that send spam or unwanted messages; and extensions that publish messages or posts on the user’s behalf without requesting the user’s confirmation. There’s no way around this – and any attempt to skirt the rules is a surefire recipe for getting banned.  

The widespread popularity of Chrome extensions should not make users vulnerable to fraudulent and misleading apps. The new Google policy tries to make extensions more secure for users while helping developers and publishers elevate the quality of their offers. By complying with these new policies, publishers and developers can not only provide value but also gain trust.

Tips to monetize user searches and boost conversions

Tips to monetize user searches and boost conversions

Statistics show that 90% of Internet users which reported search activity visited an online retail site or store, of which 74% purchased a product online. E-commerce is booming, and despite the re-opening of malls and physical stores, consumers still prefer shopping online.

Your customers are visiting your site and you can optimize this opportunity to monetize their search. This article shows you how.

What Users Search: Do. Know. Go

When users search the Internet, they want to perform one of three major action categories: Do, Know and Go.

Do” searches are also known as transactional queries. Users look to perform a specific action, such as purchasing a product or booking a service. These are the kind of queries that e-commerce sites look for.

Know” searches are informational queries. Users want to learn about a specific subject. This kind of queries can sometimes lead to “do” queries. For example, if a user wants to select their next holiday destination, they may start with a generic query [summer holidays south Europe] and then filter until they select where they want to go. At this point they can make inquiries with buying intention.

Go” queries occur when a user searches for a specific brand or product name. For example, if a customer is looking for Gucci, giving them Chanel will not do.

Customer Journey and Intent

The journey of a customer that is doing a transactional query goes through a series of stages, from knowing about the product until the actual purchase. Which each step, the chances of finalizing the purchase increase: 

  1. Awareness – when the customer discovers the product. At this stage the purchasing intent is weak.
  2. Interest – when the customer finds out relevant details about the product. This stage may prompt the decision for buying.
  3. Intent – this is when the customer decides to buy the product.
  4. Consideration – at this stage, the customer evaluates where to buy the product.
  5. Purchase – the moment of purchase.

While it seems straightforward, many customers fail to complete the journey, because they don’t buy the product or because they purchase from a competitor.

How to Identify Users Intent

Shopping platforms such as Google or Bing identify the users by analyzing the keywords used by them when searching. Although it is not an exact science, customer intent can be inferred and classified according to the keywords used.

The more specific the keywords used, the higher the buying intent. For example, a search term “skirts” has a very buying intent, although “navy pencil skirt ¾ length” is more specific and shows a higher intent to buy. The higher buying intent is in exact product names as search terms, for example, “Aroma Electronic Drum Set S-15”

To make the most of the visitors’ intent, apply search monetization strategies for your site.

Search Monetization Tips

There are a few tips you can implement to help monetize your site’s traffic. The first thing to do is ensure your site receives enough traffic. To achieve this, you can apply a couple of site optimization techniques: 

  1. Optimize your page loading time – slow sites not only have higher bounce rates but also figure lower in search engine rankings. You can optimize the loading time by reducing the file size of the images in your site.
  2. Ensure the design is responsivemobile searches and purchases amount to nearly a half of online purchases.
  3. Ensure your site provides true value – you do this by analyzing which keywords people searches for and check that your content, including the ads, match those keywords.

Once you get a decent amount of traffic, you can start earning revenue. Common monetization strategies include:

  • Advertising
  • Sponsored posts
  • Affiliate marketing

The name of the game is to give value to your customers at every step of the customer journey. The easier the searcher can find what they are looking for, the earliest they will make a purchase decision. One way to give your visitors more value by serving shopping ads to searchers.

Boost Conversions by Using Shopping Ads

Product Ads are online ads that feature products matching a search query. They include the essential details of the product: image, name, price, name of the seller and copy.

Serving shopping ads to your customers presents a few advantages: 

  1. High-positioning: Product Shopping Ads are always at the top of search engine pages, responding to an organic search made by a potential buyer. Therefore, your product will draw attention of high intent buyers.
  2. Boost conversions: people are less likely to abandon a search if they click on an ad featuring an image, making product ads more effective than text ads.
  3. Save on bidding: when you use product ads you need not bid on different keywords, since products ads show for several related keywords.

You can display the product ads in a search results page, or on your website. One example of a versatile solution is Shopping Fuel. Based on Bing Ads, it allows you to serve products by different sellers and affiliates. This saves you on having to bid independently by keyword, and you can manage your shopping campaigns more effectively.

Conclusion

Attracting visitors and keeping their attention is not an easy feat. The average person will stay less than a few seconds on a website if they don’t find what they are looking for. When you are looking to boost conversions, there are a few tips you can implement: 

  1. Identify your customers intent: analyze the keywords so you can target the higher intent buyers
  2. Provide value that matches that intent: not only in your content or product. All of your website should provide the customer with as close as possible to what is looking for.
  3. Optimize your website: your website should be easy to navigate, responsive, and fast to load to keep customers interested.
  4. Use product shopping ads: the ads are a useful solution that can draw customers to your site. They target exactly according to your customer search and can boost conversions.