Extensions are convenient because they allow us to perform activities right on the browser. They help us correct our writing, save our passwords, share information on social media, and even generate leads. With over 1.2 billion downloads, browser extensions are very popular and every day more are added. There is great market potential.
If you own a browser extension, one of your main goals is to make sure people are going to find it, download it, and use it. This post gives tried and tested tips and tricks to make your browser extension stand out.
How Browser Extensions work
A browser extension is a small software package or plugin, that enhances and customizes the browsing experience for the user. These plugins offer an added function that improves the interaction of the user with the page.
Extensions give the user the possibility to customize the functionality of the browser to personal preferences. They have a single purpose, even when including a range of functionality. For example, Chrome Platform Analytics (CPA) extensions collect users’ interactions from apps and extensions and analyze them with Google Analytics.
Other examples are grammar checkers, online emails. You can use extensions to drive searchers to your site or to introduce product ads and news to searchers and users. The possibilities are endless.
What’s So Popular About Browser Extensions
Extensions have gained a lot of popularity because of their convenience and availability. Some reasons browser extensions are so popular:
Most extensions don’t have a learning curve. They run in the background of your browser and are there when you need them. For example, the extension checking the grammar and spelling while I write this post. You can use extensions for lead generation. An example of that is Rocket Reach, which gives you prospect email addresses on every site you visit with one click.
Browser extensions simplify many of the processes or online activities you need to do. For example, password-storage extensions, like LastPass, will show up when you sign up to a new service, suggesting strong passwords and asking: “Would you like LastPass to add this password to your vault?”. Extensions make your work easier.
Improve the performance of your current applications
Extensions supercharge your current application’s performance. They add extra features and capabilities, integrating easily with your browser interface.
You can find extensions available for multiple browsers, like Chrome, Firefox, and Edge, so no matter what you regularly use to access the web, you can enhance the experience. Also, most extensions are available for multiple geo-locations so users can install it and use it wherever they are.
10 Techniques to promote your extension
1. Include it in browser extensions directories
When you submit your extension, write a clear description, outline what the benefits are, and show proof, a gap in the market or that you already have a customer base. Keep in mind to comply with the browser guidelines with your extension.
2. Add promotional images
Use promotional images according to your browser guidelines. Extensions with no images have almost no rank in search results and in your category.
3. Build a landing page for your extension
Make sure you have a web page for your extension on your website. You can add information here that wouldn’t fit in the extension description. Use the page to describe what the benefits are, and how it works. In the browser store description, link to the page.
4. Optimize the description
Look for popular keywords in the browser store and focus on less than 5. Keep them relevant to what your extension does. For example, a lead generation extension can have keywords such as prospects, leads, b2b. Use them to optimize the description.
Add keywords to the name of your extension. Keywords in the title can bump up your extension ranking. You can also improve your ranking with long-tail keywords. To achieve that, make your description longer. make it long,
5. Add your extension to the right category
Be careful to add your extension to the proper category. When the extension seems to fit in several categories, select the most relevant to your audience. Ask yourself if you were a user, where would you search for your extension?
6. Update the extension frequently
Outdated extensions get outranked in browser stores. With every update, you get another chance to be noticed. Boost your chances of ranking high in SERP by updating your extension frequently.
7. Give a freebie
People love free stuff. So, free things get very popular quickly. Therefore, you can add a freebie to your users, such as unlock premium features, for example. Ask them to refer family and friends and get an extra discount.
8. Guest blogging
You can talk about the benefits of your extensions in your blog, but you can also spread the voice as a guest blogger in popular publications. This widens your audience, attracting users outside your area of influence.
9. Catch the ride with influencers
Getting influencers to use your extension is a great way to provide social proof of your product. Choose influencers that cater to your target audience and get them to provide a review of your product and endorse it. Users like to get testimonials of people that actually are taking advantage of the benefits of the extension.
10. Multi-channel promotion campaigns
It goes without saying that you should promote your extension on any relevant channel. Include email marketing campaigns, talk about it in your blog, promote it on social media channels. Create a buzz around your extension before launching, when adding features, or updating it. Release news periodically to keep your audience’s attention.
The Bottom Line
Everybody wants loads of users to find their extension and use it. Make your extension stand out:
- It starts by building a great product that solves a problem for the user.
- When adding the extension to the directory: choose the right category, make it stand out with visuals, and follow the browser’s guidelines to a “t”.
- promote your extension through social media and influencers.
Hopefully, in this post, we brought you a framework to promote your browser extension to both new and current audiences.