Looking for a few good monetization tips?
These 21 tips will help you build a better sales funnel, generate more leads, sell more products, and make more money.
1. Be Everywhere
Some marketers think that they can throw up a website and be done.
Don’t do that, or your competitors will overwhelm you – because they will add social media, video monetization, Amazon products, and so on.
Expand your presence and you’ll get more customers, build your market share, and gain leverage.
2. Put More Ads on Your Blog
Text ads aren’t as clickable as they used to be. To make more money from your blog, test out display ads and even video ads.
3. Join 5 New Affiliate Networks Today
Affiliate marketing can be very, very lucrative if you’ve got a big enough audience.
If you think your niche isn’t relevant, think again. Join 5 new affiliate networks and explore your niche to see what new products you can start marketing.
4. Add a New Social Network
Facebook isn’t enough. More and more people are shifting to newer networks, such as Snapchat and Tumblr.
Test out a different network for a few months. If it looks promising, keep running with it.
5. Include Calls-to-Action in Every Blog Post
To make money, you’ve got to sell.
But people won’t buy unless you tell them to, so include calls-to-action at the bottom of every blog post – and even inside the post’s content.
6. Add Calls-to-Action in Social Media Posts
Social media posts should also be part of your sales toolbox.
Make sure you tell people what you need them to do here as well, whether it’s visit a website, buy a product, or sign up for a newsletter.
7. Ask for Money
If you want something, just ask for it!
Donations are a common way to get support. Just take a look at all the successful Kickstarter programs…
8. Incorporate Search Monetization
Search monetization isn’t a widely known monetization strategy. But it works.
When you include, for instance, CodeFuel’s search box on your website or in your app, you earn income with each search.
9. Max Out Ad Units
AdSense and other ad services often give you a maximum number of ad units per page.
Why use less?
10. Make a Funnel Flowchart
Your sales funnel should always drive traffic towards your offers: sales pages, download pages, signup forms, and so on.
Map out every piece of digital content you own in the form of a flowchart. And make sure every arrow on that chart points towards your money-making offers.
11. Mobilize Your Website
Is your website mobile-friendly?
If not, your search rankings are probably suffering, especially since “Mobilegeddon”.
Make your site responsive ASAP to save your search rankings.
12. Start an Email List
Email lists are your most valuable marketing tool.
You can stay in touch with people who would otherwise forget you, market to them directly, and build your value over the long term.
13. Advertise Inside Your Newsletter
While email newsletters are a great way to promote your own products and services, there’s nothing to stop you from advertising inside your emails. Or selling affiliate products.
14. Automate Your Social Media
Social media is critical to anyone’s online success. But it’s also a huge time sink.
To be successful with your social media, automate it with popular social media automation tools.
15. Design for Conversion
Designs that look pretty may be easy on the eyes. But they aren’t necessarily easy on the pocket book.
Everything on your site, from the copy to the visual design elements, should be aimed at influencing and converting customers.
16. Sell Hard – At the Right Time
Don’t shy away from the hard sale. The fact is, people want to be sold to. And they need to be sold to, especially if you want to make money.
While content marketing is a great way to communicate value and build authority, you also need to actively close the deal.
17. Package Content and Sell It
If you’ve got a blog, you’ve probably got lots of content. Take your content and package it up, then sell it on marketplaces such as Amazon or Google Play.
18. Get Away from the Keyboard
The real world is also a place to promote yourself and your services.
Networking events, trade association meetings, seminars, conferences, and other non-virtual events can have a huge impact on your bottom line.
19. Ramp Up Your Prices
Don’t settle for less.
When you have more business than you can handle, it’s time to increase your prices. And if you’re selling products that are selling a little too well, increase the price point.
20. Find Better Customers
Not all customers are created equal.
If you find yourself making less than you should, it could be because the quality of your audience is too low. Pre-qualify your customers by increasing prices, changing customer service policies, and so on.
21. Keep Escalating and Optimizing
To make the most money possible, keep increasing the quality of your services, the quality of your marketing, and the quality of your customers.
The higher your perceived value, the more you can raise your prices. The better your web design and copy, the better your conversion rate.
So keep escalating your monetization strategy and optimizing your marketing plan.