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To monetize your website, you need to engage users and keep them on your site as long as possible.

This monster list of tips and tricks will help you grab attention and hold it, so you can turn visitors into customers and turn content into cash.

2015’s Monster List of Tips to Engage Users and Monetize Your Website

  1. Make sure your website is responsive. Mobile has already overtaken desktop in most arenas, including media consumption and search. Make sure you’re keeping up with your users.
  2. Include infographics. Infographics include data and stories, which is probably why they earn more shares and more user engagement than blog posts.
  3. Put pictures everywhere. Pictures stand out and increase blog post views, not to mention views on social media.
  4. Videos rule. Video is quickly overtaking the internet, so make sure you are including videos on your blog.
  5. Interact with readers. Your readers are your customers, so engage with them.
  6. Allow comments and comment back. Make sure your blog or website includes a comment function. And increase audience engagement by personally responding.
  7. Be social and integrate social into your site. Make sure you are promoting yourself across channels.
  8. People scan and skim, so write readably. Bullets, numbered lists, subheadings, bolded words, white space, and short paragraphs all help. So do short sentences.
  9. Design matters, so be modern. Design evolves as quickly as technology, and studies have shown that design can impact trust and engagement rates.
  10. Add credibility with social proof, such as testimonials. The more you have and the more details you add, the more people will trust you.
  11. Stories stick: tell away. Stories tug at the heart strings, convey information, and are more memorable than data.
  12. Few choices are better than many. Research from Stanford shows that too many choices can lower conversion rates. Make sure pages and posts have one focus.
  13. Be a person instead of a faceless company. People engage with people, not corporations. If you do have a corporation, make your communications come from people inside that company.
  14. Make yourself available. No one likes people who are aloof, detached, or nonexistent.
  15. Emotions move more than logic. Therefore, be personable, personal, authentic, transparent, friendly, and casual.
  16. Usability trumps salesy. Focus on value and the user experience, since people can click away in a heartbeat.
  17. Salesy is better than spammy. You need to call to action to compel action, but spammy will get you blacklisted.
  18. Create content that is relevant. Users want to find what they’re searching for, so don’t use fluff or information people don’t care about.
  19. Organize your content and be concise. Verbose labyrinths won’t keep short attention spans on your page – keep it concise.
  20. Learn from your analytics. Data will teach you what works, what doesn’t, and what to fix.
  21. Follow an editorial calendar and don’t deviate. Stick to a schedule that fits your readership’s needs, and be consistent.
  22. Let your users generate content. The world’s biggest services are based around user-generated content. Follow their example to earn more cash.
  23. Turn your website into a community. Communities sustain and grow themselves, meaning less work for you.
  24. Personalize your site’s content. If you can incorporate content personalization into your site, go for it – your engagement will increase as a result.
  25. Utilize one-stop monetization platforms. Find monetization solutions that are designed to increase income as well as reach.
  26. Blog outside your blog. Guest blogging gives you access to other audiences.
  27. Split test. Try variations of landing pages as well as other pages.
  28. Extend your blog into the inbox. Email lists can keep you connected with people even when they aren’t reading your blog.
  29. Monitor your reputation around the web. Brand monitoring tools can tell you what people like about you and what they don’t.
  30. Create long-form content. These days, in-depth posts that are longer than 1,500 words are needed to rank.
  31. Mix up your content and post formats. Variety is the spice of life and keeps short attention spans interested.
  32. Stock images and irrelevant pictures get ignored. Real images with real people and real products engage users more than the classic stock photos.
  33. Tap into the latest advertising solutions. Think programmatic, personalized, predictive, interactive, and immersive.
  34. Create user personas. Imagine your ideal user and create profiles. Doing so will help you create content that is more informative and entertaining.
  35. Make users feel important. Membership programs or premium site sections make users feel special, exclusive, and important. Loyalty will increase as a result.
  36. Turn your website into a business and a funnel. Think of your blog as part of a business, which will make it easier to create strategies and plans.
  37. Gamify. Games mean rewards, and users love rewards.
  38. Incentivize. Want users to take an action? Compel it by offering freebies, discounts, and other incentives.
  39. Testimonials are great, storymonials are better. Storymonials involve personal, emotional stories from users that are easier to connect with than stock testimonials.
  40. Become an influencer, an authority, and a thought leader. Influencers dominate industries and markets, so climb to the top and you’ll gain a loyal following as a result.
  41. Go over the top and deliver more than expected. People have come to expect a status quo. If you outstrip that status quo, then you’ll stand a good chance of earning more engagement.
  42. Create a complete omnichannel marketing funnel. Spread your marketing beyond your blog and pull users down a funnel from social media, paid ads, and your other marketing efforts.
  43. Make sure your site loads quickly. Even a 1-second delay in page loading time can decrease conversions by 7%.
  44. Evergreen content lasts longer. Make sure you’ve got plenty of evergreen content to stay visible over the long haul.
  45. Trends have higher engagement rates than evergreen content. Evergreen lasts longer, but popular trends spike quickly and are more engaging.
  46. People are blind to banners, so focus on what works. Test various ad formats, from video to interactive.
  47. Don’t worry about the fold. Most engagement occurs below it.
  48. Make sure you have an on-site search solution. On-site search lowers the bounce rate for users who can’t find something.
  49. Enhance navigability with a taxonomy. Stick to common category terms and tags, then use those throughout the site. This will help SEO as well as website usability.
  50. Create a user engagement strategy and a plan with measurable goals. You can engage users more effectively when you have a set of goals with milestones and metrics.
  51. Learn from industry leaders and keep improving your game. Look at industry leaders to see how they engage their users, then adopt winning strategies as your own.