How many times have you heard the expression “There’s an app for that!” uttered in response to a technical challenge? These days, if you don’t have a presence in the leading app stores, you might as well not exist! For this reason, we strongly recommend that you develop an app to promote your brand to your B2B clients (and those who have yet to become your clients). Doing so will provide easy access to your products and services – as well as the necessary information about them – and it can help position you as the go-to authority in your field.
Many businesses rely solely on apps sales to make money. However, limiting yourself to sales is short-sighted, especially given that you can increase your revenue and generate a strong passive income stream by adding advertising to your app. Since mobile users are growing exponentially, many options are available for in-app advertising. Here are a few that you need to try:
Pop-up ads can be included in any kind of app. They can appear during transitions in the app or at pre-defined stages. For example, a pop-up might be set to appear when the app is opened or when a specific action is taken.
Pop-ups are a good choice for ads because they get noticed. Users can’t just ignore them and keep scrolling; they have to either act on the ad or close it. Just be careful not to overdo it with these ads, as they can quickly become bothersome and turn users off.
Many apps include transitions between screens. For example, after you enter your data in a receipt tracker, you might see a screen that gives you a tip for organization or record keeping. Instead of showing an informational screen or “Loading…” screen, you can program your app to show a brief ad during these transitions. The ads can take the form of graphics or short videos.
No matter what kind of advertising you use, relevancy is key. With transitional ads, for instance, you can increase conversions by trying to pair the ads with the action being performed in the app. For example, if the app provides project management tools, you might show a financial ad right after financial information has been entered or viewed. This kind of ad relevancy will increase conversions, making your advertisers happy and your bank balance happier!
Text ads can be used anywhere in your app. Just like text ads on your website, these ads will either pop up when the cursor is hovering over a text link or they will link to the page itself. These are a good choice of ad because they are unobtrusive.
However, as with all other types of advertising, it’s important that you don’t overuse them. Your text shouldn’t look like a minefield littered with links. Make each link count. You’ll be able to charge more for the ads, and you’ll be able to offer higher conversions.
There isn’t much space on a mobile screen to show off a banner ad, but you can still use these ads strategically. For example, you can display an ad at the header or the footer, depending on the look of your app. These ads tend to have a bigger impact as they stand out visually more than other types of ad.
Again, it’s important to choose ads that are relevant to the content in your app, as this is best way to increase conversions.
Adding a search feed to your app does two things: It gives you an opportunity to monetize your app and gives users a useful tool to enhance their experience. MobileFuel is a popular option for in-app search boxes. With it, you earn money every time users conduct a search. You can customize the box to make it blend in with your app so that it doesn’t seem like an advertisement. Instead, users will think that it’s just another tool in your app and they’ll be thankful for the convenience it offers.
With a search feed, the more active users of your app that you have, the more you are likely to generate in ad revenue. Work on increasing your downloads to help you generate more revenue.
Your app is potentially a powerful tool for your business. On its own, it can help you get more exposure for your brand, provide additional value for your clients, and help you generate additional revenue. However, you can make your app do so much more depending on what you create and the opportunities you seize.