What is a Supply-Side Platform – Examples and Gains for Publlishers

What is a Supply-Side Platform – Examples and Gains for Publlishers

by | Aug 22, 2022 | Advertising, Software

Supply-Side Platforms (SSPs) are a critical element of today’s advertising technology (adtech) tools and one of the most widely used aspects of programmatic advertising. Learn everything you need to know about SSPs, who is the primary user of this technology, how it works, and its pros and cons.

What Are Supply-Side Platforms (SSPs)?

Supply-Side Platforms, also called Sell-Side Platforms, are a type of adtech software system employed since the late 2000s by digital advertising publishers to manage and distribute their ad inventories as efficiently as possible. SSPs help publishers offer the ads to advertisers using a Demand-Side Platform (DSP).

SSPs and DSPs are two sides of the same technology: programmatic advertising, which automates numerous aspects of digital advertising, such as purchasing and placing ads through Real-Time Bidding (RTB), according to the criteria and parameters set by publishers and advertisers (e.g., target audience characteristics, channels, etc.)

How Do Supply-Side Platforms Work?

Although SSPs can sell a publisher’s ad inventory directly to advertisers or ad networks, the most common transaction is through RTB auctions. Here’s how this process works:

Infographic

  1. Publishers use an SSP to make their ad inventory available for bidding by sending ad requests on an ad exchange
  2. Advertisers use a DSP to bid on an ad request meeting specific criteria (audience, platform, geographic location)
  3. The DSP with the highest bid (measured in Cost Per Mille or CPM) on a given ad request sends the ad to the corresponding SSP’s publisher
  4. The publisher receives the ad and the user sees it on their device

Main Features of an SSP

SSPs provide an essential service to publishers with ad inventories to sell, helping simplify and expand the ad selling process to a greater number of advertisers. This programmatic approach has replaced traditional in-person meetings between advertisers and publishers to negotiate advertising contracts.

Here’s how SSPs support publishers and the ad selling process.

  • In Supporting the Ad Selling Process

    One of the primary benefits of an SSP is the ability to manage ad inventories of any size and enable publishers to complete advertising arrangements with dozens of potential buyers without having to meet and sign contracts with each one individually.

  • In Supporting Publishers

    SSPs let publishers automatically sell ads to multiple ad exchanges and ad networks, making it a more efficient approach than the traditional demand waterfall (e.g., offering inventory to ad exchanges one by one until a bid is accepted).

    SSPs also possess tracking and analytics features, serving as crucial sources of information for publishers to gauge the effectiveness of their ad campaigns and obtain accurate data regarding audience and impressions.

Main Components of an SSP

Supply-Side Platforms comprise five essential elements: the backend and infrastructure, integrations with other adtech platforms, incorporated ad exchange functionality, data tracking, and a reporting database.

  • Backend and Infrastructure

    No software system functions without a robust backend and supporting infrastructure, and SSPs are no exception. SSP backend components are typically hosted on another party’s hosting infrastructure, such as Amazon Web Services (AWS).

  • Integrations

    SSPs are designed to integrate with other adtech platforms and systems to help sell a publisher’s ad inventory (e.g., integrations with DSPs, ad servers, ad exchanges, etc.).

    They can also feature integrations with data management platforms (DMPs), which collect first-, second-, and third-party data, organize the data into segments for improved targeting and help publishers maximize revenue.

  • Ad Exchange

    One of the critical functions of an SSP is its incorporated ad exchange functionality, helping publishers connect to an advertiser’s DSP directly. This function helps facilitate direct deals between advertisers and publishers, providing an alternative to classic external ad exchanges.

  • Trackers

    SSPs use trackers to collect data regarding the publisher’s website and its audience. They collect demographic and behavioral data, which is then processed to create a user profile for each visitor. Publishers can use these user profiles to determine audience trends and improve the targeting of their ad strategies.

  • Reporting Database

    Part of the data collected by trackers goes to a reporting database, which automatically generates analytics reports measuring the performance and effectiveness of each ad in the inventory: fill rates, impressions, clicks, etc.

How Do SSP Support the Ad Selling Process?

SSPs support the ad selling process in four critical ways:

  • RTB Transactions: SSPs and RTBs can automate selling a publisher’s ad space to an ad exchange, allowing publishers to sell more ads to more platforms.
  • Ad Network Relevancy: An SSP can filter and select only the most relevant ad networks for the publisher’s inventory.
  • Ad Request Optimization: An SSP sells individual ad impressions and shows publishers who buys their ad inventory at the impression level. In turn, publishers control their ad inventory and can optimize their ad requests anytime.
  • Frequency capping: SSPs and DSPs can track the number of times a specific visitor has seen a specific ad. This feature is critical for advertisers who want to implement frequency capping: limiting the number of times a visitor can see the same ad before cycling to a different ad.

Benefits of Using SSPs

Supply-Side Platforms offer many features to publishers, and taking advantage of them grants many benefits. Here are the primary reasons you should consider using an SSP for your ad campaign.

  • Increased Advertising Efficiency

    The most evident benefit of employing an SSP is the immediate beneficial effect on your ad fill rates. The fill rate is calculated using the number of filled ad spaces in a publisher’s inventory and comparing it with the number of vacant spaces. The higher the fill rate, the fewer vacant ad spaces, resulting in increased revenue.

    An SSP can ensure the sale of all available ad spaces to the highest bidders, optimizing advertising efficiency by increasing the fill rate and maximizing the revenue per ad space. Many SSPs also come with integrated brand safety tools, preventing malicious advertisers from serving your ads aggressively or in a manner that harms user experience (UX) and keeping the quality of your ads as high as possible.

  • Expanding Your Ad Campaign’s Reach.

    In the past, publishers often offered ad space at severely reduced prices to fill the ad inventory. Although this method worked to sell ads, it was inefficient as the set price was typically too low to be profitable.

    Supply-Side Platforms prevent publishers from resorting to these methods by establishing a price floor: a minimum value under which no bids will be accepted. However, if your ad campaign features new and exceptional content, SSPs can be adapted and offer a new, appropriate price point. This feature ensures that new campaigns get maximum reach, allowing publishers to prioritize expansion instead of profit optimization when needed.

  • Better Revenue Yield

    The amount of revenue earned from ads is referred to as yield or ad yield. The primary purpose of an SSP is to select the best bid prices for your ads and optimize ad displays to minimize fatigue (e.g., displaying the same ads over a long period). However, it isn’t designed to pick the highest bidder every time, as the highest price isn’t necessarily coming from the most relevant advertiser.

    For example, an SSP will ignore an advertiser in a different geographic area with content that doesn’t match any of your requirements, even if it were to offer the highest CPM bid.

    Instead, SSPs consider your needs and requirements and attempt to match your content with the most relevant advertisers. They will only look for the best prices within these parameters, resulting in a better and more optimized yield.

Challenges of Using SSPs

Although SSPs offer many benefits to publishers, it is critical to remain aware of the challenges involved in their use. Here are some of the most prominent.

  • SSP Market Fragmentation

    The global SSP market is divided into various segments, depending on the region, industry, business size, and applications. For example, region segmentation includes Europe, North America, South America, Asia-Pacific (APAC), and the Middle East and Africa (MEA), whereas industry segments include education, manufacturing, IT, telecoms, and finance.

    One of the biggest challenges of using SSPs is finding the right one for your region, industry, applications, and specific needs.

  • Complexity

    Although finding the right SSP can help you reduce the complexity of managing and selling ads to advertisers, the nature of programmatic advertising means that changing small details may sometimes require interacting with multiple options and interfaces.

    Consequently, many SSP solutions introduce their own degree of complexity, making it more difficult to manage your ad inventory if their workflows aren’t efficient or intuitive. The only way to ensure a particular SSP works for you is to try it and determine whether it can help you work more efficiently.

  • Service Costs

    Although every platform offers its own pricing plans, most charge a percentage based on the total ad spend amount. Average rates vary between 15% and 35%. However, each SSP may charge additional fees for extra services such as fraud detection, improved viewability, and brand safety tools, potentially increasing the total service costs to 30-50% of the ad spend.

Where Do SSPs Sit in the Online Advertising Ecosystem?

The online advertising ecosystem between advertisers and publishers comprises numerous elements: DSPs, media agencies, ad networks and exchanges, ad servers, data suppliers, and other smaller elements.

Supply-side platforms are one of the elements closest to the publishers. They help publishers reach advertisers by directly reaching ad exchanges, ad networks, DSPs, and DMPs.

SSP vs. DSP

SSPs should not be confused with Demand-Side Platforms (DSPs). A DSP is a software platform designed to help advertisers buy ads from publishers across multiple ad exchanges. In other words, a DSP is to an advertiser what an SSP is to a publisher, fulfilling the same essential role; technology that helps advertisers and publishers connect and reach deals on ad spaces.

Examples of Supply-Side Platforms

Here are some of the top SSPs on today’s market and what unique value propositions they offer.

  • Google Ad Manager

    Google Ad Manager is unique for being both a Supply-Side Platform and an ad exchange, combining the features and services of both platform types under the same roof. Google Ad Manager is certified by the Trustworthy Accountability Group as a platform safe from piracy, fraud, malware, and other risks to brand safety.

    Ads offered on Google Ad Manager are subjected to the unified first-price auction system, where the winning bidder must pay the bid with the highest price. The service also offers a complete suite of management tools for video ads, native ads, and other formats. Additionally, using Google Ad Manager is free to publishers with over 5 million monthly page views.

  • OpenX

    OpenX is one of the largest and best-performing SSPs available today, consistently ranking among the top 10 options for publishers. It has access to over 30,000 top-rated advertisers and provides customers with a wide range of analytics tools and custom reports.

    Due to the highly sought-after nature of its advertisers, OpenX is only open to publishers with 10 million monthly page views.

  • Magnite

    Formerly known as Rubicon Project, Magnite is one of the oldest and most well-established Supply-Side Platforms. Magnite has offered its services to publishers since its foundation in 2007, being one of the most consistent top performers and partnering with some of the world’s largest clients, such as Fox, Discovery, Hulu, and Disney.

    Magnite is well-known for offering a wide selection of static and dynamic ad formats, fitting virtually any publisher’s ad space. They also offer a privacy-friendly platform, compliant with the most prominent regional regulations (e.g., GDPR, CCPA), helping improve worldwide reach.

  • PubMatic

    PubMatic is another older and well-established SSP, established in 2006. PubMatic’s services are trusted by high-profile clients such as Verizon, Dictionary.com, and Electronic Arts.

    With access to over 400 DSPs, exchanges, and networks, numerous configuration options and controls for publishers, and an easy-to-use interface, PubMatic is often described as one of the best SSPs to maximize ad yield. The company also uses moderation tools to maintain ad quality standards, ensuring only the best-performing content is served to publishers.

  • Xandr

    Xandr, known as AppNexus until 2018, is a multi-faceted adtech company offering an SSP, an ad exchange, a DSP (Xandr Invest), and an ad curation platform (Xandr Curate). Monetization is open to publishers with a minimum of 10 million monthly page views.

    Xandr’s monetization schemes primarily focus on header bidding and television advertising (e.g., OTT, Connected TV). They offer an exclusive private marketplace exchange to publishers with a unique inventory, allowing them to increase the value of their ad inventory and offer their ad slots to a curated selection of partners.

Alternatives of Supply-Side Platforms

Although SSPs offer many valuable features to publishers, top-performing platforms often have strict requirements that can be challenging to meet. Here are a few solutions if you’re looking for alternatives to the most common SSPs to help you monetize your content.

 

  • CodeFuel

    CodeFuel serves as an alternative to SSPs and DSPs by offering tools to help publishers grow engagement and increase their website’s value through website performance optimization and the creation of new revenue channels.

    For instance, CodeFuel offers ways to implement or optimize the monetization of your website,  mobile apps, or search engine experience, helping you engage with more users and increase your yield.

  • Amazon Publisher Services (APS)

    Amazon Publisher Services (APS) Publishers is Amazon’s unified ad marketplace for publishers looking to display ads on the retail giant’s website. It features server-to-server bidding integrations and a highly responsive, centralized dashboard. Although an Amazon account is required to use APS, no fees are required.

  • Bing for Partners

    Microsoft’s search engine offers a partnership program with advantageous features for publishers, such as ad syndication (Bing ads on your website), Bing search engine ads, and cross-device compatibility (responsive and optimized results on PC, smartphones, and tablets).

FAQs

  • What is a Data Management Platform?

    A Data Management Platform (DMP) is another aspect of programmatic advertising. DMPs collect various types of data from advertising campaigns, websites, and users, storing and categorizing it to provide relevant insights to advertisers and publishers. DMPs achieve these insights by building personalized user profiles, which can be used to determine trends and help improve the efficiency of an ad campaign.

  • How does header bidding work?

    Header bidding is a function incorporated into most SSPs. They allow publishers to receive bids from multiple advertiser DSPs simultaneously. Header bidding can significantly help a publisher optimize their yield as it helps them visualize how much each ad is worth to a wide range of advertisers in a short period.

  • How can price floors help with yield optimization?

    Most SSPs let publishers set price floors as a way to maintain control over the pricing of their inventory. The primary purpose of a price floor is to let publishers not allow the sale of an ad under a specific price. This type of price floor is referred to as a hard price floor (HPF).

    For example, if you set an ad’s HPF at $4.50, bidders offering less than $4.50 CPM (e.g., $4.00 and $4.19) will be automatically rejected.

  • What is a Data Management Platform?

    A Data Management Platform (DMP) is another aspect of programmatic advertising. DMPs collect various types of data from advertising campaigns, websites, and users, storing and categorizing it to provide relevant insights to advertisers and publishers. DMPs achieve these insights by building personalized user profiles, which can be used to determine trends and help improve the efficiency of an ad campaign.

  • How does header bidding work?

    Header bidding is a function incorporated into most SSPs. They allow publishers to receive bids from multiple advertiser DSPs simultaneously. Header bidding can significantly help a publisher optimize their yield as it helps them visualize how much each ad is worth to a wide range of advertisers in a short period.

  • How can price floors help with yield optimization?

    Most SSPs let publishers set price floors as a way to maintain control over the pricing of their inventory. The primary purpose of a price floor is to let publishers not allow the sale of an ad under a specific price. This type of price floor is referred to as a hard price floor (HPF).

    For example, if you set an ad’s HPF at $4.50, bidders offering less than $4.50 CPM (e.g., $4.00 and $4.19) will be automatically rejected.

Need Help Implementing an SSP? CodeFuel Can Help You

If you’re looking for help choosing, implementing, or configuring a Supply-Side Platform for your website, CodeFuel can help. Our dedicated team of experts can provide the guidance you need to optimize your website’s monetization and maximize your ad revenue yield. Visit our website today for more information.

Top 12 Google AdSense Optimization Tricks – How to Increase AdSense Earnings?

Top 12 Google AdSense Optimization Tricks – How to Increase AdSense Earnings?

by | Jul 18, 2022 | Search

AdSense is one of website owners’ most popular monetization tools. It’s easy to use, relatively inexpensive, and gives you access to a broad base of advertisers. However, many new AdSense users make common mistakes, not realizing they are not earning their maximum potential.

Also read: How to Make Money with Google AdSense.

At CodeFuel, we collected the top best practices, tips, and tricks to optimize your AdSense performance.

How Does Google AdSense Define a Page View and CTR?

Before we start with optimization, we need to understand when AdSense considers a page was viewed. For Adsense, anytime a page loads the ads. It is considered a page view. Ads get impressions when the ads are loaded in different areas of the publisher’s website while a visitor is browsing the pages.

The Click-through rate is the percentage of users who click on an ad by the total impressions. Publishers sometimes have a lot of pageviews but very low CTR, indicating a high percentage of visitors “bounce off” the page.

What is Google Active view?

Active View is a technology available in Google services, such as YouTube and other Display Network websites, that lets Google Ads check if your ad is viewable. It measures the viewability of ads is measured by the standards of the Media Rating Council.

  • Google Ads counts a display ad as viewable when at least 50% of the area is visible on the screen for at least 1 second.
  • The ad is viewable for display ads of 242,500 pixels or more when at least 30% of it should be viewable.
  • Video ads are viewable when at least 50% of the ad is visible on the screen. The video should pay for at least 2 seconds.

Basic Optimization Practices

1. Maximize Conversions With Multiple Ad Units

Mixing ad units of more than one type and size on your page is a simple method to increase your click rate.

Multiple Ad Units

Placement is key. The best-located ad should show up first on your page, so the highest bidders will get this premium location, and increase your earnings.

Keep in mind, though, that AdSense has a maximum ad policy. You can place up to three AdSense content units, up to three link units, and up to two search units on each page.

2. Reduce The Number of Ads Above The Fold

Above the fold is the part of the web page that is visible for the user without scrolling down.  Understandably, this position is more desired and more expensive than below the fold.

Many publishers make the mistake of placing too many ads above the fold, cluttering the space, and annoying visitors. Google took this into account, and now penalizes pages with too many ads above the fold. 

“If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.” (Google webmaster blog)

3. Don’t Forget to A/B Test Your Ads

This is a basic step of digital advertising, yet many times marketers overlook it. Google AdSense enables you to experiment with ad units, to choose the best performing one. You can test how your ad performs with only text, or with text and images, for example. Or analyze how changing the background color may increase the number of clicks.

Preparing an A/B test requires a bit of effort, as you need to create at least two versions of the same ad, prepare and monitor your experiment, and finally analyze the metrics to choose the winner. Leading monetization platforms, however, can ease your work by adding advanced A/B testing features to the software. These tools create multiple variations of an ad unit, prepare and conduct the test and then select the winner.

A/B Testing of Ads

Source: Google AdSense.

4. Implement Responsive Ads

Responsive web design is no longer a trend but a must-have, since they contribute to a better user experience. Users today find ads on multiple devices with multiple screen sizes. Therefore, ads that adjust to the size of the screen draw more of the user’s attention. Responsive ads get a higher click-through rate (CTR) than non-responsive.

You can create responsive ads in your Google Ads account by following these steps: 

1.  Log into your Google Ads Account.
2. On the menu, click “All Campaigns”.
3. Select “Display Campaigns” – choose the campaign you want to make responsive.
4. Click on “Ads and Extensions”, then “Ads”.
5. Click on the plus “+” button.
6. Select “Responsive display ad”.
7. Choose the “ad group”.
8. Add and save images or video.
9. Add headlines, descriptions, business name, and link.
10. Preview and save the ad.

 

5. Link your Analytics Account to Your AdSense Account

By linking your AdSense and Google Analytics accounts, you can have access to AdSense metrics.  You can track revenue, clicks, and impressions to better understand how your site is monetizing.

Link your Analytics account to your Adsense Account

Source: Google AdSense

Use this data to adjust the ad load and optimize the position of the ad, and your content. You can also use insights from Google Analytics to refine the ad units.

6. Focus On The User

Don’t forget that the real goal is to deliver value to the user and enrich their experience. UX (User experience) is then key to giving satisfaction to potential customers. Too many ads can have a negative effect on the user.

Mixing ads and content in a balanced way can ensure a smooth user experience and reduced bounce rates. Consider the position of the ads, they should be placed to integrate as seamlessly as possible with the content. Also, both the ads and the page should focus in usability.

7. Enhance The Quality of Your Content

When it comes to improving your AdSense revenue, the quality of your content is a must. If your content doesn’t drive traffic, you don’t get money. To optimize your content, there are some tips coming from the Google algorithm itself. Google rewards content that is interesting to the user, is published on a regular basis, and shows expertise in the topic your visitors are interested in.

Keep in mind, that while visitors may be interested in the ads, they are on your site for the content. Even if the ad is interesting and relevant, if your content is as engaging as it should, visitors will scroll down and may forget the ad. 

You can solve this by adding hovering, sticky, or floating ads, that will “follow” the user as they scroll down with the content.

Enhance your quality of content

An example of sticky ads: Image source

Learn more about how to optimize your site for search engines. 

8. Create and Nurture Your Audience

Before setting up AdSense, make it sure you built an engaged audience that can bring revenue. Filling your website with ads before your visitors know about it, is a sure recipe for failure. Moreover, in this cookie-less world, is more important than ever to create an audience of subscribers, readers, and regular visitors to your site, before you start monetizing with ads. By doing this, you will also make your site more attractive to advertisers.

9. Customize Ad Styles and Sizes

Optimizing for size is more than using responsive ads. You should create different layouts for different devices to be sure the ads are displayed in the right place. Relaying on responsive technology without customization can result in a banner taking up too much screen space or being placed in the wrong place on the screen.

So, what can you do to prevent these issues? Assess the performance of the ads on mobiles such as tablets and smartphones, and add a layout just for mobile devices. 

Another common issue is when the ad styles don’t match the page’s aesthetics or content. Check that the ads are consistent and blend with the page’s layout and content for a seamless user experience. Using contextual ads delivers ad units that best match the user intent and the page content.  

10. Use AdSense Filters to Your Advantage

While filters don’t directly increase the revenue, they can help you filter out ads that may clash with your site’s content. However, don’t go overboard, filtering too much can have a negative impact on your revenue.

Use AdSense Filters to Your Advantage

Source: Google AdSense

Test how different ad category filters impact visitors, by turning on filters that can improve the experience for your visitors, then measure how visitors react. Check bounce rates, time on site, and engagement time. Then compare with the data when the filters are turned off. By doing this you will get accurate data about how effective are AdSense filters on your visitors.

11. Create Custom Channels

If you haven’t set up custom channels in your AdSense account, you should start. With custom channels, you can create groups of ads or placements advertisers can target directly. By doing this, the competition for your ad space will increase.

Custom channels let you group individual ad units and get performance data for each group. For instance, tracking how your top-right ad is performing. You can also track ad units by adding custom channel IDs to your ad unit code. For instance, to track how much you earn in a group vs another.

Here’s an example from the Google AdSense Help page

Google Adsense Help Page

How do you create a custom channel? 

  1. Enter your AdSense account / Reports
  2. Click on Settings
  3. Select Manage custom channels
  4. Select Add channel
  5. Choose your AdSense product and give your channel a descriptive name.
  6. Choose which ad units you want to track with this channel.
  7. Click Add. 

You can learn how to manage, remove and activate custom channels on the Google AdSense Help page. 

12. Beware of AdSense errors and issues

Sometimes your AdSense console will flag errors and warnings. Here are some of the most common and how can you fix them: 

  • Crawler errors: “Robot denied”. This error message indicates the AdSense Bot cannot reach your site. If this happens, remove these two lines from the robots.txt file and you’ll grant access to the AdSense crawler:User-agent: Mediapartners-GoogleDisallow: /
  • Missing ads.txt file:  You can get a warning in your AdSense account if one or more ads.txt files don’t have your AdSense publisher ID. To fix it: go to Sites/Overview on your AdSense account and verify on which sites you need to add the publisher ID.
  • Fluid responsive ads must be at least 250px wide: Let’s say the available width is 225px, you will get an error message. This warning appears if Google didn’t have enough space to display the ad, and the ad space will stay empty. To solve this, you can place smaller ads or change your layout.

AdSense Optimization Tips for Video Ads

Video ads require their own optimization. Here are some best practices:

Use a third-party HTML5 Video Player

There are many third-party video players that support video ads delivered by the Google Ad Manager and AdSense for Video. If your site doesn’t already support an HTML5 video player, add a third-party tool. You can find a list of video technology companies partnering with Google.

Use All Ad Formats

The Google IMA SDK supports multiple video ad types, including linear, non-linear, non-skippable, and skippable. For instance, an overlay (non-linear) ad appears over the bottom third of the screen and it is available only for web video players.

Video Ad Types

To maximize your revenue, mix all types of video ads.

Enhance reporting by assigning channels.

Similarly to custom channels or regular ads, you can assign channels to video ads. Channels enable you to check reports on the performance of each page or ad unit. For instance, you can track the performance of your video ads on different pages.

Advanced Google AdSense Optimization Tips

1. Detect and fix invalid traffic

What is invalid traffic? According to Google: “Invalid click activity consists of any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings, and for which we decide not to charge the advertiser. This includes, but is not limited to, clicks or impressions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automated clicking tools or traffic sources, robots, or other deceptive software.”

If you get invalid traffic often, you risk your account suspension, regardless of where this traffic is coming from.

What can you do? Some of the tips recommended by Google include avoiding low-quality traffic sources, beware of social media paid traffic, and having a healthy balance of ads and content.

2. Block or Unblock Categories

By default, AdSense marks the safe categories as “enabled” and disables the risky categories. Most publishers go with the default settings. However, there is a common pitfall here.

Many publishers think that it is better to allow all available categories to increase advertiser competition. But in reality, some categories will have a higher CPC and others a high CTR. You should choose the categories with a high CTR and low CPC. How do you do that?

Look at the performance reports and check which categories are underperforming, for instance,  categories that have a lot of impressions but low revenue. These are the ones to block.

3. Use AdSense smart pricing feature to get higher CPCs

The smart pricing algorithm will track the conversions of the ad for the advertisers, so websites with higher conversions get higher CPC bids.

How can you make Smart Pricing work for you? First, block underperforming categories. Then review the layout so you don’t bring non-converting traffic. To achieve that, assess your customer journey, providing relevant content designed for each part of that journey.

4. Use advanced GeoTargeting

Almost anyone around the world can see your site, but a too wide approach can impact your revenue. Some countries have higher CPC than others, such as developed countries (UK US, Canada, and Australia). If your site is not in English, add an English section to get higher CPC views.

If your site is in English, focus to build an audience in those better-paid locations. Check the Countries section in your AdSense performance report.  Then focus on bringing more traffic from the areas with the highest CPC.

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FAQs

  • What is a Data Management Platform?

    A Data Management Platform (DMP) is another aspect of programmatic advertising. DMPs collect various types of data from advertising campaigns, websites, and users, storing and categorizing it to provide relevant insights to advertisers and publishers. DMPs achieve these insights by building personalized user profiles, which can be used to determine trends and help improve the efficiency of an ad campaign.

  • How does header bidding work?

    Header bidding is a function incorporated into most SSPs. They allow publishers to receive bids from multiple advertiser DSPs simultaneously. Header bidding can significantly help a publisher optimize their yield as it helps them visualize how much each ad is worth to a wide range of advertisers in a short period.

  • How can price floors help with yield optimization?

    Most SSPs let publishers set price floors as a way to maintain control over the pricing of their inventory. The primary purpose of a price floor is to let publishers not allow the sale of an ad under a specific price. This type of price floor is referred to as a hard price floor (HPF).

    For example, if you set an ad’s HPF at $4.50, bidders offering less than $4.50 CPM (e.g., $4.00 and $4.19) will be automatically rejected.

  • What is a Data Management Platform?

    A Data Management Platform (DMP) is another aspect of programmatic advertising. DMPs collect various types of data from advertising campaigns, websites, and users, storing and categorizing it to provide relevant insights to advertisers and publishers. DMPs achieve these insights by building personalized user profiles, which can be used to determine trends and help improve the efficiency of an ad campaign.

  • How does header bidding work?

    Header bidding is a function incorporated into most SSPs. They allow publishers to receive bids from multiple advertiser DSPs simultaneously. Header bidding can significantly help a publisher optimize their yield as it helps them visualize how much each ad is worth to a wide range of advertisers in a short period.

  • How can price floors help with yield optimization?

    Most SSPs let publishers set price floors as a way to maintain control over the pricing of their inventory. The primary purpose of a price floor is to let publishers not allow the sale of an ad under a specific price. This type of price floor is referred to as a hard price floor (HPF).

    For example, if you set an ad’s HPF at $4.50, bidders offering less than $4.50 CPM (e.g., $4.00 and $4.19) will be automatically rejected.

  • 1. How do I optimize AdSense ads?

    Some tips recommended by Google include:

    • Try Auto ads: they are easy to set up and offer customization options and different ad formats.
    • Test and experiment with your ad settings, (A/B testing, for example). You can also let Google run experiments according to your ad format settings.
    • Increase the number of viewable ad impressions on your site. For instance, reducing the page length and placing ads above the fold. This will lead to more clicks.

  • 2. How much traffic is good for AdSense?

    While AdSense doesn’t have a traffic minimum to apply, you need to make a reasonable amount of traffic to make revenue. There are other conditions that you need to meet to be accepted on AdSense:

    • Your site should have enough content to be reviewed.
    • The site design needs to be usable.
    • You need to have enough essential and relevant pages on it.

  • 3. Why is my AdSense revenue low?

    The most common causes of low AdSense revenue include invalid clicks, wrong ad placement, declining CPC, and low-quality traffic sources. Try to follow the above tips to fix these issues that can cut into your earnings.

  • 1. How do I optimize AdSense ads?

    Some tips recommended by Google include:

    • Try Auto ads: they are easy to set up and offer customization options and different ad formats.
    • Test and experiment with your ad settings, (A/B testing, for example). You can also let Google run experiments according to your ad format settings.
    • Increase the number of viewable ad impressions on your site. For instance, reducing the page length and placing ads above the fold. This will lead to more clicks.

  • 2. How much traffic is good for AdSense?

    While AdSense doesn’t have a traffic minimum to apply, you need to make a reasonable amount of traffic to make revenue. There are other conditions that you need to meet to be accepted on AdSense:

    • Your site should have enough content to be reviewed.
    • The site design needs to be usable.
    • You need to have enough essential and relevant pages on it.

  • 3. Why is my AdSense revenue low?

    The most common causes of low AdSense revenue include invalid clicks, wrong ad placement, declining CPC, and low-quality traffic sources. Try to follow the above tips to fix these issues that can cut into your earnings.

You optimized your ads, what’s next?

Good for you, your ads are optimized for your content, you have an engaged audience and everything seems right. Now it is time to take your monetization efforts to the next level. Leveraging a monetization platform can ensure your visitors are getting the most relevant ads for their intent and content. 

CodeFuel is a complete monetization platform with a mission to deliver native and contextual ads that improve the user experience. The platform delivers ads finely targeted to the user intent, which provide value and enrich their experience, increasing clicks and revenue. 

How does it work? CodeFuel uses machine learning and advanced analytics to understand users’ intent and the context of the digital property. Then the platform serves ads tailored to it, which blend with the context and don’t disrupt the customer journey. CodeFuel works with major ad networks such as Bing and Google Sense to deliver the maximum possible results to publishers. Learn more about how CodeFuel can help with site monetization.

How to Optimize Your Blog for Monetization: Full Guide for Google Monetization Strategies

How to Optimize Your Blog for Monetization: Full Guide for Google Monetization Strategies

by | Jul 6, 2022 | Monetization, Search

Your website traffic is worth money and can result in a nice income for your business. While Search Engine Optimization (SEO) is one of the best ways to drive traffic to your site and grow your business, the key is to convert this newly gained traffic into money. That’s where search monetization comes in. In this guide, we’ll walk you through top search monetization strategies you can apply.

How Much Money Can You Make from Your Website?

There is no “one size fits all” solution regarding website monetization. The income you can make from your website will depend on your site’s purpose and how successful you are at achieving it. Some sites earn millions, and other sites make a few thousand.

How much money is there in blogging?

  1. The content marketing industry is predicted to be worth $412.88 billion by 2021.
  2. Google AdSense is the most popular monetization method for bloggers. Here are some popular methods and average figures:
  3. Food and personal finance bloggers are the ones that make the most income. Food bloggers make an average monthly income of $9.169. The personal finance blogger’s income average is $9.100
  4. 42% of Food bloggers’ income comes from ads.
  5. The average blogger’s monthly salary is $8000.

Source: SemRush

How much money do websites make from ads?

Websites earn income when visitors engage with their ads. It could be by generating impressions, engagement, or clicks. Advertisers pay publishers per click, for example, $0.20/click. If 1000 people click on the ad a day, the publisher earns $20/day or $600/month.

  1. According to Smart Insights, the CTR for display ads is 0.05%
  2. The CTR for native display ads is eight times higher than display ads. (Taboola)
  3. The average CTR for Google Ads is 3.17%

Statistics of Average Click-Through-Rate

Source

How effective are paid search ads?

When a person wants to buy something in this digital age, the first action is to use a search engine to look for it. Search advertising can be highly effective because consumers have the highest purchase intent when on search engines.

Leveraging search ads is an efficient strategy for monetizing your traffic. Here is an example of average CTR for paid search ads:

Business Category

Arts & Entertainment

Animals & Pets
Apparel / Fashion & Jewelry
Attorneys & Legal Services
Automotive — For Sale
Automotive — Repair, Service & Parts
Beauty & Personal Care
Business Services
Career & Employment
Dentists & Dental Services
Education & Instruction
Finance & Insurance
Furniture
Health & Fitness
Home & Home Improvement
Industrial & Commercial
Personal Services
Physicians & Surgeons
Real Estate
Restaurants & Food
Shopping, Collectibles & Gifts
Sports & Recreation
Travel

Average Click-Through Rate

10.67%

6.45%
6.19%
3.84%
7.93%
5.39%
5.44%
4.72%
5.33%
4.69%
5.46%
5.07%
5.73%
5.94%
4.21%
5.34%
6.12%
6.11%
7.75%
7.19%
6.33%
7.73%
8.54%

What Is Search Engine Monetization?

Search monetization is the group of tools and techniques used by marketers to convert online traffic into revenue.

Monetizing traffic and search combine the efforts to convert visits, actions, and clicks in revenue. Website traffic consists of potential customers—people’s daily activities online, querying search engines to solve a problem or find a product.

Search monetization delivers to users searching for a keyword the answer for their query and generates revenue from it.

You can monetize search queries by having an in-site search box. By doing that, every search your visitors conduct on your site can give you data about what they are looking for. Then, use this information to give your audience what they are looking for, enhancing their search experience by delivering ads that complement their search.

Top 8 Search Engine Monetization Strategies You Should Try For Your Site:

Targeting search engine results can help you generate more sources of revenue than just aiding sales. You can also target search data to monetize your sales. Here are some search engine monetization strategies you can apply:

Search feed monetization

Adding a search feed to your site can help hold longer your visitors on your page. It is more than a simple search bar. A monetized search box helps you earn a fee every time a person conducts a search.

Want to learn more? Check our guide on search monetization

Search mediation

This strategy enables you to maximize revenue for your media buying strategy. Regardless of where you buy your media, you can use CodeFuel to increase profitability. The optimized landing pages for media campaigns help you reap the best from each media channel. The monetization pages can be customized for your own website.

Affiliate Marketing

Affiliate marketing is a marketing arrangement by which an organization pays a commission to a publisher for the traffic or leads generated from its referrals. The publishers are the affiliates, which benefit from the commission and incentivize them to promote the company.

Affiliate links can be placed inside blog posts or articles. Your link to the product in the post, and if users click through, you, as a publisher, earn the commission. In a sense, the success of an affiliate marketing campaign also depends on the success of your SEO strategy. The better you are at search engine optimization, the more traffic you drive to your content, and your visitors will likely click on the affiliate links.

Invest in your SEO

As we explained before, search engine optimization is important for the success of your site. If you invest in your SEO, you get a higher ranking in search engines more traffic, leading to more conversions. How to do it? Here are the five best SEO tips to get more organic traffic in 2022.

  • Focus on the user experience- Google’s new ranking system, Core Web Vitals, emphasizes user experience. The three criteria they consider include the website’s loading speed, stability, interactiveness, and responsiveness. So if you want to rank higher, you should enhance your user experience.
  • Use internal linking- According to relevant keywords, internal links are links to different pages within your site. It can be an opportunity to increase traffic to internal pages. In addition, Google can understand the context better via the anchor text, enhancing your overall ranking.
  • Update existing content- Search engines prioritize the most relevant and fresh content for users. That’s why you should update blog posts regularly. By doing this, you increase the traffic volume and give more value to your visitors. Adding relevant and original data, such as infographics and charts, is important. This will get you more shares.
  • Drive traffic with long-tail keywords- Long-tail keywords effectively drive traffic for a simple reason: most people use long-tail keywords when writing a search query. These highly specific terms, three words long or more, are usually easier to rank for. For example, instead of targeting the term “evening dress,” go after a more detailed alternative, adding, for example, the color or style. When you do this, by including your short keyword into the long-tail, you can rank for both and attract more organic traffic.
  • Analyze search intent- Search intent is assessing the intentions and wants of the audience when they search for something. Search intent can be divided into four categories: Informational, navigational, commercial, and transactional.Informational intent refers to a user looking for data about something, such as general information about a topic, a recipe, or a tutorial.
    A person with navigational intent wants to visit a specific website. These people will type the name of the store or site they are looking for. So, you want to make sure your company appears in search results when someone looks by your name online.
    Transactional intent happens when a person searches with the purpose of buying something at the moment. Finally,  commercial intent has a lower intent than transactional because people intend to buy in the future and use the search engine to research, for example, comparing different fridge brands.

AdSense

AdSense is a Google advertising program that automatically serves ads to your site that are relevant to your target keywords. By strengthening the keyword usage on your site, you ensure that you get ads from the advertisers you want and increase the conversions you get for them. Ultimately, this increases the money you earn.

To make money from AdSense, you need to have at least 100 unique visitors a day. Your content should be unique, and you need to have a Google account to use it with AdSense.

If you have sizeable traffic and wish to add monetization options, then the CodeFuel Search Mediation solution is a great choice. Codefuel helps you maximize your yield per user visit and optimize your landing pages.

Use header bidding

Header bidding is a strategic technique that enables publishers to promote their ad inventory to ad exchanges before the ad servers conduct their online campaigns. 

This technique uses programmatic advertising technology to enable publishers to sell ad space at the same time to different ad exchange platforms and ad networks. Thus, publishers can maximize the value of every ad impression.

Header bidding also allows advertisers to be more efficient in better ad targeting by providing automation and bid position. It also enables multiple advertisers to bid on the same ad inventory, increasing the yield for publishers and leveling the field for advertisers.

‍Advertising

Advertising is one of the most popular monetization strategies and one that can be highly effective if done right. The more traffic your site gets, the more attractive it will be to advertisers. Conducting detailed keyword research is the first step to optimizing your site to drive traffic.

You can sign for an ad network that will present ads relevant to your visitors. You get paid when a visitor clicks on the ad or conducts another desired action. For an ad network to work, your website traffic should be significant. An advantage of using an ad network is that advertisers bid top prices for the ad impressions, so you get the chance of getting high-paying bidders.

To attract top advertisers, every page aspect should be optimized to provide value to your visitors, from the content to the ads and the headers. The better you get at this, the higher the bids your impressions will make.

Sell ad space

If your site has an important amount of traffic, you can sell ad space directly. Here you get to negotiate with advertisers and set the price. While it may seem an attractive option, it is not for everyone. You need to be on top of pricing and advertising rates, as well as looking for advertisers. There is no guarantee that you will get the best price for your ad space.

The Search Advertising Market in 2022 in figures

The search advertising market continues increasing, with the greatest percentage of Google’s advertising revenue, coming from search ads. In the last quarter of 2021, Google’s advertising revenue reached $68,874 million.

Statistics of Google's revenue

Ad Spending Worldwide

Source: Statista

Monetize Your Search Traffic With Codefuel

Monetizing traffic can be an extremely effective strategy to add revenue to your site. The best way to do it is to leverage a monetization platform, like CodeFuel. CodeFuel brings the advantage, not only delivering the highest yield for your impressions but also providing search mediation, so you can make the most of managing your media channels.

CodeFuel leverages AI and machine learning to transform search into revenue. Intent-based search targeting enables to capture consumers when their intent is the highest and delivering the right ad to enhance the customer experience and increase conversions.

Best Ad Networks For Publishers to Maximize Your Earnings in 2023. Learn Which are the Top Advertising Platforms

Best Ad Networks For Publishers to Maximize Your Earnings in 2023. Learn Which are the Top Advertising Platforms

by | Jun 26, 2022 | Advertising, Search

The ad tech industry doesn’t start and finish with Google AdSense. In fact, there are many alternatives for ad for publishers who want to generate ad revenue outside Google. You can combine several networks to generate the highest revenue. Here we explore and bring you our top 15 picks for 2022​.

In this post

What Would Partnering with the Best Ad Networks Bring You?

Every owner of a digital property, such as a website, extension or application, wants to monetize their content. The right ad network can simplify the task for publishers and advertisers. Here are some benefits of choosing carefully and partnering with the best ad network for your business. 

  1. It ensures you get the highest paying bids. 
  2. It helps you sell unsold inventory. 
  3. It allows publishers to match with the right advertisers for their audience.
  4. It saves publishers from having to offer and contact advertisers directly.
  1. CodeFuel – A complete holistic solution for publishers, leveraging search, ads, and news monetization options while enhancing the UX. Start Now! (read more)
    1. Amazon for Publishers – Unified ad marketplace for Amazon clients to leverage ads on and off Amazon. (read more)
      1. Bing for Partners – Powered by Microsoft, Bing offers premium inventory and more than a billion monthly visitors. (read more)
        1. Google Adsense and Google Marketing Network – The most popular Ad network, allows publishers to monetize their websites by presenting ads on their digital properties. (read more)
          1. Taboola – An ad network that matches campaigns to specific publishers. Presents content in a newsfeed format. (read more)

            2. Definition of an Ad Network

            An ad network is a software platform that acquires available ad inventory for publishers and sells them to advertisers.

            The ad network acts as a middleman that finds the right inventory for the right buyer. Networks partner with publishers and advertisers to connect and help them meet their marketing goals.

            In practice, the role of an ad network can vary, collecting ad inventory directly from publishers, SSPs, or ad exchanges. Publishers, in turn, choose networks that align with the type of ad format they work with, be video ads or interstitial ads. For example, a publisher that works under the CPM pricing model will look for the ad network with the best CPM rate. Or, an application offering interstitial ads will look for an ad network specializing in those.

            What Is an Ad Monetization Platform?

            Ad monetization platforms are software solutions that enable publishers to make money from their digital properties’ content by displaying ads. Ad networks are an example of a monetization platform. 

            While some platforms focus on a single capability, for example, an ad network focuses on mobile ads. You can choose a holistic solution such as CodeFuel, which allows publishers to monetize through search, shopping, and display ads. 

            Why Do You Need An Ad Network?

            An ad network is an intermediary that introduces the right publisher option to the right buyer. It connects publishers (suppliers) and advertisers (buyers) to match their campaign goals.

            You can work with several ad networks according to the different types of ad formats you work with. Different ad networks offer different formats, such as pop-under, push notifications, banners, and native or interstitial ads. Video ad networks offer different video ad formats.

            Contact us to learn more

            Publishers that use ad networks can expect a higher yield via different pricing models, such as CPM, CPC, or CPA.

            Ad networks are also a good choice if you need to sell remnant ad inventory. You can sell the remnant ad impressions through an ad network.

            Types of Ad Networks

            Below you can find some of the main types of ad networks:

            • Premium Ad Network:  A premium ad network offers inventory from popular and high quality publishers.
            • Inventory-specific Ad Network: These networks focus on a specific type of inventory, for example, video or mobile.
            • Affiliate Marketing Network: Affiliate advertising or affiliate marketing networks connect publishers (like affiliate marketers) with brands. Brands can find affiliates to promote their products, and affiliates can find the right program with ease.
            • Vertical-specific Ad Network: These ad networks focus on a certain type of product or topic. For example, automotive, business, health, fashion, or technology.

            Which Types of Ad Formats Should You Use?

            There are several types of ad formats. The IAB (Interactive Bureau) standards developed a New Ad Portfolio’s guidelines as a recommendation of ad types across mobile apps, websites, social media, and other digital experiences.

            Ad Unit Name

            Billboard

            Smartphone Banner
            Leaderboard
            Super Leaderboard/Pushdown
            Portrait
            Skyscraper
            Medium Rectangle
            20×60
            Mobile Phone Interstitial
            Feature Phone Small Banner
            Feature Phone Medium Banner
            Feature Phone Large Banner
            Fixed Size (px)*

            970×250

            300×50 or 320×50
            728×90
            970×90
            300x1050
            160×600
            300×250
            120×60
            640×1136 or 750×1334 or 1080×1920
            120×20
            168×28
            216×36
            Max. K-Weight (kB)
            Initial Load
            250
            50
            150
            200
            250
            150
            150
            50
            300
            5
            5
            5
            Max. K-Weight (kB)
            Subload
            500
            100
            300
            400
            500
            300
            300
            100
            600
            NIA
            NIA
            NIA

            There are two main characteristics in the IAB portfolio.

            • A transition towards flexible ad units: The goal of a flexible is to integrate with website and mobile-friendly designs, keeping their aspect ratio.
            • Focus on LEAN ads: LEAN stands for Light, Encrypted, AdChoices supported, and Non-invasive-ads.

            The three most common ad sizes: 

            • 728×90 (Leaderboard)
            • 300×250 (medium rectangle)
            • 160×600 (skyscraper)

            Common Ad Format Types

            Other well performing ad types include:

            • Video ads:  Video is one of the most effective ad formats, not only on social media but in static websites too.
            • Rich media ads: The same happens with interactive ads because they require user engagement to display.
            • Push notifications: Push notification advertising is a way to deliver an ad by using a web notification, directly to the user’s device. A push notification then doesn’t take space on the publisher’s website.

            How do you choose the best ad network for your company?

            There are a good deal of different advertising networks to choose, from premium ad networks, to vertical ad networks, offering all types of ad inventory and formats, video ads, in-feed ads, and display advertising to choose from. But before choosing the next advertising network, you should start first by considering a few factors and evaluating your marketing needs.

            Key factors to consider

            • Your target audience–Is your audience B2B or B2C? How large is your audience? Note your audience demographics, interests, location, and age group.
            • Your budget–for starting companies, sometimes the budget can play an important part in choosing some networks.
            • Your niche–this is perhaps the most important factor in determining which network works best for you. Often, the more general the niche, the more general the network.
            • The customer’s device— The device your users use more often can also determine the ad network you choose. You may choose a mobile ad network for mobile-first audiences.
            • Targeting Ad Options and Criteria – It is important to match the ad options the advertising network provides with your needs. Check the formats they offer, their verticals, and their ad types.

            How does an Ad Network in Display Advertising Work?

            Ad networks connect publishers with advertisers. Display ad networks serve as a point of connection between publishers that want to monetize via display ads and buyers. They collect unsold ad inventory from publishers. The platform simplifies the interaction between both in a seamless operation.

            The most popular display ad networks include Google ADX and Brid.TV Marketplace, Clickadu. Platforms like these are collections of websites and applications serving display ads, which publishers use to offer their display ad inventory.

            How do publishers make money on display ads?

            Publishers can be websites or applications that want to monetize their digital properties. They earn ad revenue when visitors interact with the ads displayed on them. Some examples of interactions are impressions, clicks, or engagements.

            Advertisers bid how much they want to pay for the interaction, for example, 0.15 USD per click. If the ad displayed generates 1000 clicks a day, the publisher earns $15 a day.

            How to select the best ad inventory for Advertisers and Publishers?

            How advertisers can choose the right ad inventory

            Buyers may want to choose an ad network that can bring the maximum return for their marketing campaigns. Here are some tips:

            1. Look into your audience. Choose a network that caters to your target users.
            2. Check the ad format and types the networks offer. Look for the one that specializes in the ads you need for your campaign.
            3. Don’t forget the location. Geolocation is key to finding an advertising network that will reach your users.
            4. Keep your goals in mind. Look into the content that can resonate with your potential customers.
            5.  Finally, pricing matters. The pricing model used by the ad network can influence the success of your campaign, as it affects your budget. It is a big difference if the ad network uses CPM or CPC.

            How can publishers optimize the value of their ad inventory? 

            Publishers should consider several factors to maximize the value of their ad inventory.

            1. Ad placement.  There are two main ad placements: Above the Fold and Below the Fold. ATF is preferred by advertisers because viewers often spot them easily. While BTF ads are not as popular, they can be a good option to get extra revenue if your site has an infinite scroll.
            2. Ad sizes and formats you use. Certain ad sizes perform better than others. These ads, when correctly placed, improve viewability and CTR. Some types, such as interactive and rich media ads, may gain more attention from users.
            3. Look at the user’s location. Publishers should also consider where the traffic comes from. Although US traffic is widely preferred by advertisers, there are buyers that would prefer to have traffic in a specific geolocation.

            The Best Ad Networks for Publishers for 2022 & 2023

            1. CodeFuel

            CodeFuel is a complete monetization solution for digital properties. Leveraging intent-based search ads, shopping, and news, the platform allows you to monetize any type of digital property, including websites, extensions, and applications. The platform offers app and website monetization, and search mediation.

            CodeFuel

            Features

            • App monetization – use an intent-based search to monetize your app or extension. Intent-based monetization with in-app ads.
            • Search mediation – optimized landing pages for your media campaigns regardless of where you buy media (Facebook, Google, Taboola, or Outbrain) You can deploy monetization pages on your own website.
            • Website monetization–  present relevant shopping ads to encourage high intent users and increase conversions. Leverage search text ads with a customized search results page (SERP) with sponsored text ads.
            • NewsFuel Feed – premium news feed.

            Requirements

            • There are no minimum traffic requirements for publishers, although it is not suitable for very small websites.
            • The content needs to be engaging, relevant, and high quality.

            Payment methods

            • The payout is one of the highest in the market.
            • Publishers get a monthly payment with combined earnings.
            Pros
            Flexible – offers monetization options across various platforms and verticals
            All-in-one – you can leverage search, ads, shopping, and news to monetize your digital property.
            Tracking and analytics
            Centralized dashboard
            Multiple integrations – integrates with MSN, Bing, Yahoo, AOL, and 1200 quality publishers. Also provides access to premium Google AdSense programs.
            Cons
            Not suitable for very small publishers. Requires a mid-size audience to find the high intent users.

            What reviewers say

            There were few reviews in G2, but users see great value in CodeFuel offerings. Reviewers give CodeFuel an average rate of 5 stars in G2. 

            What do users like most?  They like that CodeFuel delivers fast monetization extensions for Chrome and Firefox. They also find it valuable that it brings value and improves customer’s journeys.

            An administrator in the health industry says

            “Great search solution!”

            What do you like best?

            The team expertise allowed me to quickly monetise our chrome and Firefox extensions.

            Review collected by and hosted on G2.com.

            What do you dislike?

            I’m trying hard to find anything I dislike but it’s all great!

            Contact Us and Start Today!

            Contact us to learn more

            2. Amazon

            The retail giant provides an ad network service for publishers. It features server-to-server header bidding integration for Amazon and Supply Side Platforms. Improves the publisher’s revenue without creating latency, and zero fees. The cloud header bidding integration gives publishers access to advertisers from Amazon’s network.

            Amazon Ad Marketplace

            Features

            • Unified Ad Marketplace – header bidding from Amazon and third-party partners via SSP.
            • Server-to-Server bidding integrations
            • Responsive
            • Automated line item configurations
            • Single header tag integration
            • Centralized dashboard

            Requirements

            • An Amazon account.
            • There is no fee for publishers
            • When you apply, the site gets reviewed before getting approval.

            Payment methods

            • The platform combines earnings from Amazon and buyers and sends a monthly payment to the publisher. 
              Pros
              Faster page loads
              Unified demand
              Easy integration
              Cons
              Managed service: you don’t have a lot of control
              Restricted to Amazon clients

              What reviewers say

              Most reviewers are at the enterprise-level and give Amazon publisher services a 4.5 stars rate in G2. What do users like?

              • It is a consolidated marketplace
              • Offer a broad pool of services

              An engineering manager for an enterprise-level organization says

              “Great tool for monetize digital business”

              Describe the project or task the provider helped with:

              Amazon Publisher Services is a suite of cloud services that brings you solutions built by Amazon. I have used APS to grow and monetize my digital media business

              Review collected by and hosted on G2.com.

              What do you like best?

              • Easy to set ad campaigns
              • Unified Ad marketplace
              • Connection Ad MarketPlace

              3. Bing for Partners

              The Microsoft alternative to Google, Bing for partners features premium inventory and allows publishers to monetize their digital properties from more than one billion unique monthly visitors.
              Bing For Partners

              Features

              • Syndication–you get paid to show Bing Ads on your website. Bing serves the ads tailored to your audience and content.
              • Search ads–customers search on Bing and partner’s sites and get served custom ads according to search keywords.
              • Cross-device search results–responsive search results and ads for PC, mobile, and tablet.

              Requirements

              • The partner should bring two unique active domains to Bing Ads in the last year.
              • Demonstrated spend of $3000 per quarter in Bing Ads
              • Pass fraud detection evaluation

              Payment methods

              • Advertisers can pay via credit/debit card, for post pay, and prepay, but only via bank transfer for a monthly invoice.
              • Publishers get paid via bank transfer and monthly invoice. 
              Pros
              Has three search engines – Bing, Yahoo, and AOL
              Bing network is growing, reaching searchers that aren’t reached with Google AdWords.
              You can import your Google Ads campaign
              Cons
              Cannot target specific countries with the partner network
              Network ad placement sometimes is inferior quality
              Not available on Mac

              What reviewers say

              Bing Ads is very popular among small and medium businesses, with most reviewers in G2 falling into the mid-market category. It has an average of 4 stars in G2.

              What do users like?

              • Cost-effective
              • It helps to catch premium traffic that you cannot catch on Google.

              1. A medium-sized advertising agency says

              “Useful, Not Quite As User Friendly”

              What do you like best?

              Bing Ads is a great way to catch overflow traffic that you’re not able to catch on Google. The direct import feature from Google to Bing is incredibly helpful and I’m glad that they provide it despite it being essentially an admission of its secondary status. Overall setup can replicate Google pretty well. A few additional integrations with LinkedIn recently have actually proven to be pretty interesting testing features, too.

              Review collected by and hosted on G2.com.

              What do you dislike?

              Bing is definitely a much slower platform with a lot of non-user-friendly features. The navigation is a bit of a mess, the offline Bing Ads Editor is incredibly slow and clunky (wish they’d just copy Google’s completely here), the inflexibility of downloading reports is a huge pain, and the lack of integration with Google Sheets/Data Studio is also a pain point as far as gathering data to share with clients.

              4. Google Adsense and Google Doubleclick Ad Exchange

              Google is still the most popular ad network. It offers access to a vast pool of advertisers although it may be too generic for niche publishers. Google AdSense is easy to use, and enables publishers to serve automatic text, image, video or interactive ads, tailored to the content and audience.

              16 Best Ad Networks for Publishers in 2022 16 Best Ad Networks for Publishers in 2022

              Google Adsense

              Features

              • Automated Ads – analyzes your pages and places ads based on layout, content, and existing Google ads.
              • Ad size optimization – automatically adapts the size of the ad to your user screen. So more ads can fill the ad units.

              Requirements

              A Google Account and a website that receives more than 300,000 monthly page views.

              Payment methods

              • Western Union, Wire Transfer, EFT.
              Pros
              Simple – you just need a Google Account and website
              Easy to use – add the same line of code to each page you want to show ads.
              Responsive – automatically adapts to mobile.
              Cons
              Google restricts working with other ad networks. You can use CodeFuel to get access to the premium Google ad network: Google Marketing Network.

              What reviewers say

              Even when it is the most popular ad network over there, Google AdSense has a 4.2 stars rate in G2. Most reviewers belong to small and medium organizations.

              What do users like about Google AdSense?

              • It is easy to use
              • Good reporting features
              • Large pool of advertisers

              Here is what reviewers are saying:

              An administrator in a large medical organization says

              “Great platform to monetize websites”

              What do you like best?

              • High payouts (68% share for publishers)
              • Do not slow the performance of the website
              • good performance
              • no minimum traffic requirement
              • very high fill rate

              Review collected by and hosted on G2.com.

              What do you dislike?

              Poor customer service; easy to have account banned with no chance of a successful appeal. Once banned, you can not apply again

              Start Monetizing Today!

              5. Taboola

              Taboola is one of the most popular native advertising platforms. It integrates a news feed scroll to website pages. It adds contextual sponsored content and ads that blend with your experience. Consumers are served ads when they are in discovery mode, thus increasing awareness to driving online purchases. Taboola platform leverages Deep Learning technology, to predict relevant matches for the ads across Taboola’s publisher network.

              Taboola

              Features

              • Feed–presents content in a scrolling news feed type.
              • A/B testing
              • Online content discovery
              • Native advertising – advertiser-side. Matches and targets campaigns to specific publishers according to content.

              Requirements

              • There is no minimum traffic requirement
              • Some types of content are restricted. 

              Payment methods

              • The platform works under CTR and CPC models.
              • Monthly invoice billing via wire, credit card or check.
              • Automatic billing via credit card
              Pros
              It’s easy to set up campaigns
              Provides many options for targeting
              Supports several audiences
              Cons
              Not friendly interface
              Not performance whitelisting

              What reviewers say

              Despite its popularity, most reviewers give Taboola  3 stars in G2. Most of the reviewers are small businesses in the marketing and advertising industry.

              What do users like about Taboola?

              • High quality placements
              • Accurate KPI tracking.

              Here is what reviewers are saying:

              A marketing and data expert in a small business organization says

              “The best display ads platform for Advertisers”

              What do you like best?

              The way the platform shows the relevant data through its UI. It’s very precise in terms of KPI’s such as impressions, clicks, conversions. And its tracking pixels are really helpful at the moment of taking a decision in order to increase or decrease budgets of showing ads.

              Review collected by and hosted on G2.com.

              What do you dislike?

              The campaign building process and the optimization of the images for different placements don’t allow me to look at correct previews. Sometimes the images appeared cut when they were actually exactly to the dimensions they were asking

              A growth product manager for an enterprise-level organization says

              “Great platform for getting additional reach”

              What do you like best?

              Taboola is an excellent platform for building a top funnel and increasing Brand awareness. Campaign setup is the easiest here as there are not any major audience buckets or other targeting options to choose from. It just shows the right ads to the right audience through its Machine Learning Model which has acquired data of millions of users over time.

              Review collected by and hosted on G2.com.

              What do you dislike?

              There are not many targeting options available and that is the main reason we can not expect a better quality of users to flow in through Taboola ads.

              6. Outbrain

              Outbrain is a native advertising platform that offers monetization services for publishers and advertisers. It works as a recommendation platform that curates and delivers recommendation feeds on websites. It offers retargeting, audience segmentation, geo targeting, behavioral targeting, advanced reporting and analytics, and cross-channel retargeting.

              Outbrain

              Features

              • End-to-end platform
              • Flexible Placements
              • Sells remnant inventory
              • A/B testing

              Requirements

              • It doesn’t have a minimum traffic requirements.
              • Engaging content, that adds value to visitors can apply to Outbrain.

              Payment methods

              • Outbrain runs on a CPC (Cost per Click) model
              • The content will be distributed until it caps the budget.
              • There is a monthly billing cycle. 
              • It accepts multiple payment methods but there is a processing charge for credit card payment processing.
              Pros
              Easy to use
              Simple set up
              Large distribution network
              Cons
              Weak support
              Terms and conditions change rapidly.
              Most of the traffic comes from the top of the funnel.

              What users say about Outbrain?

              Reviewers give Outbrain 4 and a half stars in G2.  Most users are mid-market industries between 51 and 1000 employees, in the marketing and advertising industry. Most G2 reviewers of Outbrain are in North America.

              What do users like about Outbrain?

              • They have a large publisher’s pool.
              • Their analytics features are very user-friendly.

              Here is what G2 reviewers are saying:

              An executive in advertising and marketing says

              “Nice alternative for Google Ads and Adroll”

              What do you like best?

              I was able to run CBD campaigns which I would never be able to do in Google ads or in Adroll. They just have limitations with the creatives but it was doable and easy.

              Review collected by and hosted on G2.com.

              What do you dislike?

              I dislike the fact that I couldn’t extract the reports by creative which gives me the exact dimensions of the creatives I have uploaded which the clients sometimes asks from us.

              A brand manager in a small business says

              “Good But Lacks Analytics”

              What do you like best?

              This was a very easy platform to start up with. It was a good way to get massive amounts of page impressions to our site, but it lacked any conversion benefits.

              Review collected by and hosted on G2.com.

              What do you dislike?

              Lacked true conversion benefits. This is a platform that would be great for anyone trying to drive traffic but not needing any conversions.

              7. Triple Lift

              Triple Lift is a native advertising platform. It offers demand-side and supply-side advertising, The platform supports campaigns for any ad format. TripleLift technology uses computer vision to transform images with content into ads. By focusing on images, it delivers visual content with seamless integration to publishers.
              Triplelift

              Features

              • Ad server
              • Publisher integration
              • Native direct deals on their existing workflow

              Requirements

              • TripleLift offers a free trial and a freemium version

              Payment methods

              •  Payment 90 days after the end of the month.
              • Payment 60 days after the end of the month, with a 1% financing charge.
              • Payment 30 days after the end of the month, with a 2% financing charge.
              Pros
              Run media directly or you can access their inventory for programmatic advertising
              Creative capabilities.
              Cons
              Basic dashboard
              Needs more metrics
              UI is not easy to use

              What reviewers say

              Users give 4 stars to TripleLift in G2.  Most reviewers are in the mid-market category for the company’s size, in the marketing and advertising industry, and living in North America.

              What do users like about TripleLift?

              • It is easy to navigate
              • They offer products across channels, publishers, and partners.

              Here is what reviewers are saying:

              An executive in a mid-market marketing and advertising organization says

              “Best Platform to Traffic Native Tags!”

              What do you like best?

              I love how user-friendly the UI is when setting up campaigns inclusive of Native ads.

              Review collected by and hosted on G2.com.

              What do you dislike?

              There is a lot of back and forth that’s required between us and the middle man (rep).

              A media director in a mid-market organization says

              “Great Previews – Easy to Use”

              What do you like best?

              I love the previews that we get surrounded by actual content. Many of our clients want to see what their ads look like in a real environment, and TripleLift makes that a piece of cake.

              Review collected by and hosted on G2.com.

              What do you dislike?

              It can take a while to get approved and connected to our DSP, and sometimes there are unclear issues. CSR usually does help get us live quickly, but we have to ping them to get it turned around in 24 hrs

              Contact Us and Start Today!

              8. Xandr Monetize

              It is a monetization platform that offers services for advertisers and publishers. For publishers, they offer an SSP, an ad server, and analytics. This ad network is built o top of the AppNexus platform. It brings programmatic monetization to AppNexus users.

              Xander

              Features

              • Replaces the AppNexus SSP and Publisher.
              • Supply-side platform
              • Inventory management
              • Ad server
              • Many options to segment and search different metrics
              • Reporting
              • Geo-targeting

              Requirements

              •  The media is owned and operated by the seller or the seller has an exclusive relationship with the publisher
              • Other factors considered include inventory quality, size, geographic location, and inventory formats.

              Payment methods

              • The platform supports CPC and CPA payment types, but ultimately, the publishers are the ones that set the allowed payment terms. The system selects CPM by default.
              Pros
              Flexible
              User-friendly UI
              Cons
              Weak support
              Issues with tracking metrics
              Slow platform
              Complex and not suitable for beginners

              What reviewers say

              Users rate Xandr (Formerly AppNexus Marketplace) with 4 stars in G2. Most reviewers are at the mid-market and enterprise levels, mostly in the marketing advertising industry, followed by health and wellness. Most reviewers are from the North American region.

              What do users like about Xandr?

              • Pixel craton is versatile and easy to use.
              • You can buy campaigns at multiple levels.

              Here is what reviewers are saying:

              A CEO of a mid-market organization says

              “Xandr”

              What do you like best?

              strong console, robust, connected to many DSPs

              Review collected by and hosted on G2.com.

              What do you dislike?

              too big, more minor customizations, no CPL

              A marketing and advertising executive in an enterprise-level organization says

              “A Useful SSP that does just enough”

              What do you like best?

              Pixel creation in AppNexus is extremely useful and versatile. We would mainly use the Appnexus platform to utilize the pixel suite, which managed over 1000 pixels for our company. It was incredibly easy to search for the pixel in the suite and the pixels could then be applied for a number of different uses.

              Review collected by and hosted on G2.com.

              What do you dislike?

              As an SSP, the lack of transparency in the buying process was rather frustrating. I found that compared to other SSPs the pricing and bidding process was a bit confusing in AppNexus. It’s also a complicated platform for utilizing PMPs in other DSPs. I’ve had a number of campaigns run into issues do to the setup process in AppNexus.

              9. Adcash

              Adcash is an advertising platform with a global reach. On the publisher side, they partner with publishers, premium websites, and SSPs. The company is headquartered in Tallin, Estonia, with branches in Europe. The ad network supports a wide range of verticals, including finance, health, online dating, eCommerce, gaming, and gambling. The platform gives publishers the option of controlling their ad placement or they can automate the process.

              Adcash Ad Network

              Features

              • Multiple ad formats
              • High fill rates–monetize all impressions
              • Anti AdBlock technology

              Requirements

              • Does not have a minimum traffic requirement for publishers
              • The minimum deposit is $1000 and the minimum payout is $25.
              • Advertisers can buy traffic from multiple partners

              Payment methods

              • Supports Payoneer, PayPal, Skrill, Bitcoin, and wire transfers.
              Pros
              Option to control offers manually
              Variety of ad types
              Good customer support
              Multiple language site support
              Cons
              Difficult to find the pay rate on a website
              High minimum payment

              What reviewers say about AdCash

              Reviewers give AdCash 4 stars in G2.  Most reviewers are small and mid-market businesses. Organizations from industries so diverse such as education management, information services, Internet and marketing, and advertising.

              What do users like about AdCash?

              • All-in-one platform
              • You can reach the customers directly through the platform data.

              Here is what reviewers are saying:

              A business intelligence engineer in a small business says

              “Adcash Advertiser Platform”

              What do you like best?

              Adcash Advertiser is a online advertising platform with help of this we promote our product and service to customers. We Globally introduce our product for sale.

              Review collected by and hosted on G2.com.

              What do you dislike?

              Once you upload our product for sale in Adcash Advertiser it is very difficult to keep track on your product for payment rates on website. Monitoring is so hard .

              A software engineer in a mid-market enterprise says

              “Adcash Advertiser platform review (pros and cons)”

              What do you like best?

              Best platform for advertisement of various content and provides a good platform

              Review collected by and hosted on G2.com.

              What do you dislike?

              The subscription cost is a bit on the higher side

              10. IndexExchange

              Index Exchange is a global ad exchange for transacting ad impressions in real-time. It offers premium inventory and accountability. Its technology is transparent and customizable, simplifying monetization for publishers. This global ad marketplace enables advertisers and publishers to leverage real-time bidding to transact ad impressions. 

              Index Exchange

              Features

              • Predictive optimization–price settings to achieve specific yield goals.
              • Data services–custom optimization models and simulations
              • Analytics–real-time feed that lets you know who is buying your inventory.

              Requirements

              • For publishers, you can integrate using Open RTB or choose your integration option

              Payment Methods

              •  Index negotiates a publisher rate that may differ for open and private marketplace transactions.
              Pros
              Selective about what advertisers they allow into their system.
              Integration with multiple platforms
              Cons
              Not for small companies.

              What reviewers say

              There are no reviews in G2 or TrustRadius for Index Exchange. Cuspera reviewers give an average of 3.9 stars out of 5  for the Personalization, Advertisement and a 4.8/5 for Media Buying capabilities.

              11. Verizon

              Verizon media offers a Demand-Side platform and a Supply-Side platform that offers a large demand and premium services for publishers. The platform leverages machine learning capabilities with advanced productivity features. Verizon Media aims to provide support to omnichannel strategies. It supports different transaction models, including header biddings and guaranteed campaigns.

              Verizon Media

              Features

              • SSP
              • Multiple ad formats, including native ads, video ads, and mobile ads
              • Video Syndication
              • Open real-time bidding

              Requirements

              •  Appropriate content according to community guidelines
              • It requires agencies to comply with principles of IAB Europe.

              Payment Methods

              • Fee-based services
              • Billing is done at the end of a calendar month.
              Pros
              Easy setup and management
              Inventory management
              Consistent demand
              Helps monetize display inventory.
              Cons
              Pixels and Rules – the rules are less intuitive to follow
              Poor UI
              Slow system
              Low viewability
              Cannot hold against premium partners

              What reviewers said

              While there are no reviews in G2, TrustRadius users give Verizon Media Ad Platform a 7.2 stars rating out of 10.  Reviewers consider the best feature is the ad dashboard. Verizon Media users are companies of every size, mostly in the marketing and advertising industry, but the platform also has users across other verticals, such as manufacturing, and accounting.

              What do users like about Verizon Media?

              • Flexibility in customizing and creating ad campaigns
              • Good return on investment because of the wide reach

              Here is what reviewers are saying:

              A digital marketing manager of a mid-market company says

              “Does the job”

              What do you like best?

              Easy to set up and use. UI is straightforward to navigate with multiple shortcuts and previews. Customer support is friendly and they have some good ideas on how to optimize campaigns.

              Review collected by and hosted on G2.com.

              What do you dislike?

              Having to log in every day, with the 2-factor auth. Random crashes, reports sometimes take a while. Not having the option to create overlapping segments

              2. An administrator in marketing and advertising for a large enterprise says

              What do you like best?

              The platform is really smooth to work on because of it easy go UI and also the options you get to target audience on it and navigation is super easy.

              Review collected by and hosted on G2.com.

              What do you dislike?

              We have to target the audience at all the line item levels which is time-consuming. It would be really great if we can target the campaign leave where it gets applied to all the line items, which could really save time.

              12. AdUp Technology

              AdUp is a platform for native advertising solutions for publishers and advertisers. It includes multiple advertising formats and premium publisher environments on desktop tablets or mobile.

              AD Up Technology

              Features

              • Native retargeting
              • Keyword targeting
              • Geo-targeting
              • Native advertising
              • API
              • Total visibility with a central dashboard
              • Easy to use

              Requirements

              • Supports mobile, tablet, or desktop traffic 
              • No minimum traffic requirements
              • Requires genuine content
              • No ad cluttering

              Payment Methods

              • AdUp works based on maximum CPC bids for publishers, combining it with the click probability to give the highest possible CPM
              Pros
              Ad creation tools
              Publishers can design ad units and layouts customized to any device.
              Focused on publishers
              Most features are automated
              User-friendly interface
              Cons
              Pixels and Rules – the rules are less intuitive to follow
              Poor UI
              Slow system
              Low viewability
              Cannot hold against premium partners

              What reviewers said

              At the time of publication, this tool has no reviews on G2, Capterra, or TrustRadius. The only review on TrustPilot said AdUp had very poor customer support.

              13.  AdsTerra

              It is an ad network that works for publishers and advertisers. It has a large base of direct publishers and deals with mainstream and non-mainstream verticals. For advertisers, there is the option of a fully managed or an intuitive self-serve platform with automated onboarding and live-chat support.

              Adsterra Ad Platform

              Features

              • Central dashboard on one page
              • Fast set up of detailed targeting and tracking
              • Capability to launch unlimited campaigns
              • A/B test for up to 15 creatives
              • Traffic volume estimation.
              • Easy API and tracks integration.
              • Multiple ad formats including Push Ads, Banner Ads, and Direct Link.

              Requirements

              • No traffic minimum or limit
              • No ad-cluttering
              • For advertisers, the minimum deposit is $100.
              • Publishers can start their accounts with personal managers and live chat support.

              Payment Methods

              • Paypal, Visa/Mastercard, Paxum, Capitalist, WebMoney, Wire transfer.
              • Multiple cost models, CPA, CPM, CPI, CPL, RTB, CPC.
              Pros
              Flexible referral program for publisher
              100% fill rate
              Managed and self-serve services
              Support 24/7
              Anti-fraud protection
              API and integrations
              Cons
              CPM rates vary by country
              Minimum payout is high for publishers.
              There is no web support

              What reviewers said

              G2 users give Adsterra Network a 4 and a half stars out of 5. Most reviewers are small businesses with up to 50 employees, in a variety of industries ranging from entertainment to marketing, and even airlines/aviation.

              What do users like about Adsterra?

              • The high monetization rate
              • They recommend the type of ads most suitable for the website.

              Here is what G2 reviewers are saying:

              A senior business analyst in a small business organization says:

              “Very Strong Service”

              What do you like best?

              Very easy to start and set up with different cost models that I can choose from regarding ads.

              Review collected by and hosted on G2.com.

              What do you dislike?

              If I don’t have any traffic, I don’t think Adsterra really has any effect so I have to really have a good website first before I can take advantage of the benefits.

              A small business owner says 

              “Adsterra Network- review 2021”

              What do you like best?

              Adsterra is one of my favorite ways of monetizing my blog. They offer one of the highest monetization rates as compared to a few others. One thing that totally impressed me with their network is their system of organization. They actually provide guides on the type of ads I can display to my network.

              This is very important for my audience as it helps prevent content and ads that can be a nuisance to my network. I joined Adsterra when I merely, received 100 visitors per week on my blog site, however, was impressed with the earnings( though, they weren’t millions of dollars), that my blog was making by far gone.

              They’ve made integration with CMS very easy and straightforward thanks to guides and blog posts on their how-tos post page. There actually, was no need to watch a video before integrating this tool into my WordPress account. I kinda like how easy the whole thing is mapped, especially with the continuous updates and new features being added.

              Review collected by and hosted on G2.com.

              What do you dislike?

              One thing that I find a little bit weird with the network is, that ads placed at the header tend to affect all pages and posts on my website. I tried a few times clicking random links and was redirected twice or more per link to external resources. Well, this is not very good for my visitors because If, clicking a link will redirect them one-three times to external resources, they can obviously get bored, discouraged and hence, will bounce off.

              Contact us to learn more

              14. AdRoll 

              It is an e-commerce marketing platform that simplifies launching campaigns for advertisers. It integrates with e-commerce platforms such as Spotify, Magento, and WooCommerce. It uses machine learning to serve and re-target ads in front of high intent audiences.

              Adroll

              Features

              • Multiple ad formats including display, email and native
              • Re-targeting algorithms
              • Extra features such as abandoned cart recovery, and automated emails.
              • Leverages artificial intelligence to have visibility across multiple channels
              • Detailed reporting
              • Cross-channel optimization

              Requirements

              • For managed accounts you need to meet spend minimums.
              • For prepaid billing, it requires enough credit balance to cover the total weekly budget.

              Payment Methods

              • Automatic Postpaid: They charge for impressions served over a 7-day cycle.
              • Postpaid: For managed accounts only, they invoice at the end of each month with Net 30 payment terms.
              • Prepaid billing charges the payment method upfront for the total weekly budget.
              Pros
              Intuitive UI
              Easy retargeting ads
              Cons
              Customer support is slow
              More expensive than other platforms
              Requires extra payment for cross-platform visibility
              The CRM list takes a long time to be ready.

              What reviewers said

              G2 reviewers give AdRoll 3.9 stars out of 5.  While AdRoll is popular among marketers, G2 reviewers have mixed opinions. Most users are in the small business category, followed by medium size companies. The majority of AdRoll users belong to the marketing and advertising and computer software industries.

              What do reviewers like about AdRoll?

              • * It doesn’t take much company resources and it is easy to use.
              • The reporting is in depth and easy to understand and analyze.

              1‌. A user in mid-market marketing and advertising says: 

              “Best ad network tool to be used for CRM retargeting”

              What do you like best?

              I like that I am able to upload the email addresses of the people that I only want to target which gives me a higher conversion in my campaigns. I also like how easy it is to use.

              Review collected by and hosted on G2.com.

              What do you dislike?

              I just don’t like the fact that once you have launched the campaign and you believe that it’s already running and then you will receive an email saying that there is no privacy policy on the site.

              2. A small business project manager says: 

              “Uploading Graphics is a Bit Tedious”

              What do you like best?

              I like that it is easy enough to upload graphics for banner ads, but I think that the naming convention system for graphic uploads could be more intuitive.

              Review collected by and hosted on G2.com.

              What do you dislike?

              It would be beneficial for Adroll to have an easy search feature to find exactly which graphic you are looking for. It also could be helpful to have a feature that allows the pictures to pop out if you hover over them so that they are more visible (or maybe even just making the graphics bigger overall on the user interface.

              15. Dianomi

              Dianomi offers premium native advertising for specific industries. As a vertical ad network, it focuses on financial services, technology, lifestyle, and corporate. This ad network connects advertisers and publishers

              Dianomi

              Features

              • Supports B2B and B2C audiences
              • Reporting and tracking ROI.
              • Campaign optimization
              • Option of fully managed or self-serve campaign
              • Multiple ad formats according to IAB standards
              • Reduced latency

              Requirements

              • Dianomi offers their services for publishers exclusively for the verticals of business, financial, lifestyle and corporate. It works with premium publishers.
              • The platform works with large enterprise-level advertisers, in the financial, technology and business industries.

              Payment Methods

              • It works on a Cost per Click basis, or cost per view for video ads.
              Pros
              High-quality publishers.
              Competitive CPA
              High-paying advertisers
              Cons
              It doesn’t have an API
              Only works in the financial niche

              What reviewers said

              G2 reviewers give Dianomi 4 stars out of 5. Because of their niche, most users are medium and enterprise sized in the marketing and advertising, financial and corporate industries.

              What do users like about Dianomi?

              • Targeted advertising
              • Great performance

              This is what G2 reviewers say about Dianomi:

              1. An executive in a small-business company says: 

              “One of the Best Content Advertising Tools that Delivers”

              What do you like best?

              Dianomi’s technology integrates our advertising message seamlessly alongside relevant editorial on premium publications’ websites. We can reach our audiences with targeted content that’s highly relevant. With Dianomi’s Native Advertising Platform, Audience, and Insights products, they deliver contextual relevance to engage readers through a suite of ad units.

              Review collected by and hosted on G2.com.

              What do you dislike?

              There’s not much to not like with Dianomi. So far, we’ve reached the right target audience with our campaigns. It’s too simple to use. Maybe they just need to improve the navigation within the platform since there’s much scrolling needed to be done but that’s it.

              2. A manager in a mid-market investment organization says: 

              “Great business native format”

              What do you like best?

              The fact that it’s brand safe and exclusive to business client. There is great performance and can be bought on a CPC level which helps guaranteeing results to clients.

              Review collected by and hosted on G2.com.

              What do you dislike?

              It can be costly at first compared to other native formats but qualified visits are higher due to the premium content across the ad. Also, sometime they do not accept third party impression trackers

              Review collected by and hosted on G2.com.

              16. GroundTruth

              A self-serve omnichannel ad platform, GroundTruth focuses on location-based ads. It provides a great opportunity to segment and direct the marketing efforts according to the geo-location of the audience. This tool can be useful for publishers which audiences concentrate in a specific region, state or city. Its goal is to increase brand awareness, and increase in-store visits and sales.

              Ground Truth

              Features

              • The ads are served on multiple devices, mobile, desktop or smart TV.
              • Provides real-time reporting.
              • Support through an ads manager community.

              Requirements

              • It doesn’t require an IO contract
              • Doesn’t require a minimum spend

              Payment Methods

              • The price model is based on CPMs, and the minimum CPM varies by product.
              Pros
              The system is easy to use.
              Good tutorials
              Cons
              Some bugs when uploading images
              The AB split testing function is complex to use.

              What reviewers said

              G2 reviewers give GroundTruth 4 stars out of 5. Most users are mid-market companies in the marketing and advertising industry.

              What do users like about GroundTruth?

              • No minimum spend
              • Real-time reporting

              Here is what G2 reviewers are saying.

              1. A user for a mid-sized services company said: 

              “Self-Serve Geo-Fencing That Really Works”

              What do you like best?

              The step-by-step, ease of use online interface allows for seamless campaign creation.

              Review collected by and hosted on G2.com.

              What do you dislike?

              The bulk upload of geo-intended locations didn’t always work as I had expected, but a quick chat with support resolved everything.

              2. A user in marketing and advertising in a mid-market company says:

              “Fairly easy to use for small advertisers”

              What do you like best?

              Easy to use, can be utilized to target local campaigns for local businesses.

              Review collected by and hosted on G2.com.

              What do you dislike?

              The lack of support. There is a contact feature but takes days to get a response.

              3. A small business user says: 

              “Great Geo-Fencing Platform”

              What do you like best?

              We love their customer service. They’re quick to respond with questions and they always give walkthroughs when we need them. They’re also very proactive when it comes to looking for optimization opportunities and keeping our client’s budget in mind.

              Review collected by and hosted on G2.com.

              What do you dislike?

              I don’t have much that I dislike, besides not loving the lack of conversion. However, being a geo-fencing platform, we don’t go into Groundtruth looking for conversions. We mostly focus on brand awareness with this platform.

              Review collected by and hosted on G2.com.

              What KPIs Should You Use to Assess Ad Network Performance?

              Regardless of your bidding strategy and the platform you use, it is important to track the ads performance. Here is a short list to know if your ad network is doing the job:

              Ad Impressions

              This is a basic step for digital advertising. If your audience doesn’t see your ad they cannot interact with it. The more impressions your ad gets, the more chances to get your user’s attention. Platforms like Google Ads allow you to segment impressions based on your campaigns and ad groups. Then you can track the ad impressions to determine which version of the ad works best.

              Website traffic

              It is a vital metric for publishers. The more visitors your site has, the more quality advertisers you can get. Check traffic according to demographics, location, and origin. Analyzing your traffic can give you insights to improve your SEO and therefore, attract more relevant visitors.

              Total page views

              This metric tracks any time a user visits one of your pages. This metric also counts refreshes and multiple-page views. Here you can look at how individual pages are performing, and optimize them accordingly.

              Bounce rate

              This type of website data refers to the number of users that traveled to your site but left without any interaction. Tracking bounce rate shows you the quality of your traffic. If you have a high bounce rate, it may mean your website has quality issues, or latency. This means you are not likely to attract high-quality advertisers or networks.

              Cost per Lead (CPL)

              This metric tracks how successful you lead-generation efforts are. Publishers get paid for each new referral or customer they can lead to advertisers. Users are expected to show interest via interaction like filling a survey, giving their email details, and similar.

              Cost per Click (CPC)

              This metric indicates how much it costs when a user clicks on your ad. Cost-per click differs by industry, and there are industries more competitive than others.  For instance, in Google Adwords, the highest-rated keywords are in the legal industry and consumer services. 

              Average Cost Per Click statistics

              Image source

              CTR

              The click-through rate calculates how many of the users that see the ads end up clicking on it. It provides a good measure of ad performance because it measures each ad individually.

              Conversions

              It measures whether the ads are prompting the users to interact with them. Conversion rates tell you if the ad is creating new customers or not. You can track by ads, ad group, keyword, or campaign.

              Cost per Acquisition (CPA)

              This metric indicates how much it costs advertisers to acquire a customer. CPA varies according to the industry. While publishers don’t usually have access to this information, it is worthwhile to try at least to understand how much it costs to your target advertiser.

              Return on Ad Spend  (ROAS)

              This metric measures the revenue that every dollar you spend on advertising.  ROAS can tell you which ad is delivering the best revenue, and which ones are underperforming and need to reallocate your budget.

              Types of Ad Networks

              Specialized Ad Networks

              These are also called “niche” networks. These ad networks typically target specific industries or niches. For instance, there are display advertising networks that target software advertisers, publishers, and developers. These networks usually handle specific and high-converting, inventories.

              General Ad Networks

              Unlike specialized networks, these handle a broad spectrum of advertisers. In this category, we can find Google and Facebook ad networks. These bring huge audiences of consumers to the table, along with extensive and detailed customer data.

              Promotion Platforms

              These tools give you access to multiple ad networks, exchanges, and marketing resources. Promotion platforms help you manage multiple campaigns via multiple ad networks, access marketing resources, calculate marketing costs and optimize your marketing.

              How to Combine Ad-Networks to Get The Most From The Publishers Companies?

              As a publisher, you can integrate more than one ad network. However, keep in mind not all networks are allowed to combine with Google AdSense. Google has a list of ad networks you can run along with their own. Once you know you can run multiple networks, how do you do it? There are two methods you can use to choose the right network for your waterfall or header bidding. 

              Waterfall

              This process involves ranking ad networks based on their performance. If the first ad network cannot take all the impressions, then the inventory passes to the second network, which will try to complete the unfilled impressions. If it cannot, then the rest of the inventory passes to the next one.

              Header bidding

              This system sells your ad impressions based on real-time market value, encouraging advertisers to win the impressions. This ensures you will get the highest possible revenue for space.

              How to Optimize Your Advertising by Choosing the Right Website Category and Ad Network

              To choose the right network, take all the information and follow these simple steps:

              1. Weed out irrelevant networks and find the relevant ones

              Classify according to the three factors we mentioned above: budget, niche, and audience.

              If you have a specific niche, then look for networks that cater to that niche. For instance, if your niche thrives on video content, then search for ad networks that serve video ads. If you

              Knowing your audience will help you find ad networks that serve this audience. For example, if your company caters to fitness fans, then you may require a broader ad network than if your company caters to kombucha followers. If you promote software to an audience of Linux users, then you can use more targeted solutions too.

              2. Select the right size of the network.

              A larger network, not necessarily means it is better for you. Large ad networks will have a lot of options to choose from, but they don’t usually carry specially targeted ads. If you want to advertise a specialty product, a large network may not be well suited to your needs.

              3. Quality vs Quantity

              Sometimes you get what you pay for. For ad networks, you may get better pricing and more traffic from a large network, but the traffic you get will not be high intent traffic. To find high-quality, high-converting visitors, you need to get your traffic from the right sources.

              4. So many options

              Large advertising networks offer extensive options, including re-engagement ads and remarketing. While this can give you an advantage when it comes to targeting, you should ask whether you need all these extra features. Sometimes simplest is best when it comes to advertising. Focusing your advertising on the right websites and ad networks often gives better results.

              What’s the difference between an Ad Server and an Ad Exchange?

              An ad exchange is a technology platform that serves as an intermediary, connecting ad inventory to advertisers. This process is usually conducted via real-time bidding. Ad exchanges often leverage inventory from SSPs, DSPs and several ad networks.

              Ad Exchange

              Image source

              An ad server is a technology tool, a web server or a system that stores and uploads the ads on specific digital properties.  Ad servers also monitor and track visitors activity, measuring metrics and providing reporting about the ads performance.

              How do we rate the Ad Networks?

              To create that list, we evaluated certain parameters and use them to rank the solutions.

              Features

              When you are selecting the right ad network for your company, it is important to assess what features and underlying technology it offers. Some of the features you may look for in an efficient ad network include:

              • Machine learning and AI capabilities
              • Advanced reporting
              • Ease of management
              • Multiple ad formats
              • Contextual targeting

              Performance

              Every ad network is different so we looked into the ones that provided a more versatile and complete solution. While large ad networks offer a large pool of advertisers, their actual performance can vary. Sometimes it is better to choose a niche or premium network that will cater to your specific audience.

              Requirements

              We selected the networks with the clearer requirements. Large networks often have large traffic requirements since they work based on volume. There re common content requirements to almost all the selected ad networks:

              • Your content should be unique
              • No inappropriate content
              • No ad-cluttering
              • Content should be relevant to the ads

              Payment Methods

              How and how much the network will pay you is another criteria you should look for, and we considered in our ranking. We selected the networks that offered the best paying models.

              What reviewers said

              Regardless datasheets and company information, there is no value like an honest user review. We based our search on industry-leading reviewers, to know what actual users are saying about the solutions.

              Tips From CodeFuel for Publisher Success

              Usually, when ads become more popular, their prices get lower. So, if you think about making enough income through ads, you probably come out with ways to increase viewability and add monetization options to existing ads.

              However, monetizing your online assets with ads needs to be done right if you don’t want to risk weighing your site down with ads. Cramming too many monetization options without balance can risk driving your users away. As a publisher, you should try to maximize revenue while maintaining a great user experience. This is the key, happy and engaged users organically monetize your site.

              Here are 5 tips for publisher success:

              • Be consistent: It is important your monetization efforts be consistent in terms of relevance and message. Focus on delivering value to users to increase their engagement and the CTR.
              • Have great content: On the same line, a key to a great user experience and high CTRs is delivering useful and engaging content that provides the context to the ads.
              • Diversify your monetization options: Use multiple ad networks and monetization platforms to increase your reach and revenue.
              • Manage your SEO: The best ads won’t work if people cannot reach your site. Ensuring your SEO strategy is in top shape will attract advertisers.
              • Monitor, track, and review: A monetization strategy should be dynamic, so be sure to monitor and track KPIs (engagement, clicks, bounce rate, viewability). Use them to review and adjust your strategy.

              FAQ

              1. What is ad mediation?

              Is the use of monetization technology, resources, and tools to maximize display ad fill rates and eCPM (effective cost per mille) for publishers.

              2. What is an ad network for display advertising?

              Is a network that connects companies that want to run advertisements with publishers (websites) that want to host them. The ad network collects ad space and pairs it with advertisers’ needs.

              3. Is Google an ad network?

              Google Ads is an online advertising platform that allows advertisers to bid to display ads in multiple formats to web users.

              4. What is a publisher in online advertising?

              The term publisher refers to a company or individual that displays ads in their digital space.

              5. Which ads pay the most?

              There is not a single answer to this question, as the payout will depend on the ad performance. There are types that perform better than others, such as contextual or intent-based ads. Push notifications, for example, are one of the most effective methods for mobile marketing. The success rate for push notifications is 90%.

              6. Which ad network pays more and has the best CPM?

              We researched and came to the conclusion that the 3 ad networks that have the best CPM are:

              • CodeFuel: It offers a holistic solution for publishers, leveraging search, ads, and news by improving the user experience. Start Now!
              • Bing for Partners: part of the Microsoft search engine, offers premium publishers and access to all Windows users.
              • Google Adsense: the most popular ad network offers the largest reach.

              7. What are the three types of ad networks? 

              There are three main types of ad networks:

              • Vertical networks: These are focused on a specific topic, such as fashion or business.
              • Inventory-specific networks: These networks offer specific types of ads, for example, they may work with video ads only.
              • Premium networks: These networks offer high-quality inventory from premium publishers.

              8. What should I consider when choosing an ad network? 

              There are several factors you should look at when evaluating different ad networks: 

              • Consider the size of the network:  A larger network means you can reach more advertisers, and there are more campaigns running on the network. A larger advertiser’s pool also means bigger chances of contextual targeting.
              • The quality of the ads in the network: Some publishers don’t care too much about the relevance of the ads that appear on their sites. That’s why you should beware of low-quality ads. Check the sites served by the ad network and look if there are any relevance, context, or quality problems.
              • The network offers multiple ad formats: The ad format can impact if the user will click on it or bounce from it. Thus, it is important to choose a network that offers multiple standard IAB ad formats.
              • The payment terms are favorable:  Ad networks use a variety of compensation terms. They can offer you CPC (cost per click), CPM (cost per mile), CPV (cost per view), CPA (cost per action), or a fixed cost. You should choose which payment model works better for your organization. Learn more about what those payment models mean here.
              • The UX: Does the ad network provides a good user experience with an easy-to-use ad management system and reporting tools?. Is the reporting accurate and gives updates in real-time? Publishers should choose an ad network that is easy to manage and provides useful insights so they can adjust their monetization strategy.

              9. What’s the difference between SSP and DSP? 

              Ad networks use both Demand-Side Platforms and Supply-Side Platforms. DSPs enable advertisers to buy from multiple publishers at the same time. SSPs work with publishers, enabling them to make their inventory available to advertisers.  Most ad networks incorporate at least a DSP, so they can enable real-time bidding.

              10. Is an ad network a DSP? 

              An ad network is a company that intermediates between publishers and advertisers, while a DSP is a technology solution that enables advertisers to buy ad space using real-time bidding.  Ad networks often use DSPs to facilitate programmatic bidding.

              11. Why are ad networks important? 

              Ad networks work as intermediaries between advertisers and publishers. These solutions have both technical and commercial components. The ad network integrates with SSPs and DSPs to manage inventory, and activate and monitor campaigns.

              12. Is Google the largest ad network?

              Google is still the most widely used ad network. Some reasons for that could be its connection with the search engine, and that is free and relatively simple to sign up. Their wide reach can be counterproductive for publishers looking for premium advertisers, or with niche or specific audiences.

              The Bottom Line – How CodeFuel Can Help

              There are many challenges for publishers, should you focus on mobile ads? Should you turn to programmatic advertising? Why don’t use it all in a way that is right for your website?

              That’s the CodeFuel approach, balancing monetization across multiple options while focusing on engagement. CodeFuel provides intent-directed monetization solutions leveraging search, ads, and news. Our holistic all-in-one solutions tackle all publisher pains at once. Learn more about how CodeFuel can help today by contacting us.

              Search Monetization Strategies for Your Site

              Search Monetization Strategies for Your Site

              by | Jun 1, 2022 | Search

              Your website traffic is valuable and can yield an additional stream of income for your business. While Search Engine Optimization (SEO) is one of the best ways to drive traffic to your site and grow your business, the key is to convert this newly gained traffic into cash. That’s where search monetization comes in. In this guide, we’ll walk you through top search monetization strategies you can apply.  

              How Much Money Can You Make from Your Website? 

              There is no “one size fits all” solution regarding website monetization. The income you can make will depend on your website’s purpose and how successful you are at achieving it. Some sites earn millions, and other sites make a few thousand.

              Average-click-through-rate
              Source

              How effective are paid search ads?
              When a person wants to buy something in this digital age, the first action is to use a search engine to look for it. Search advertising can be highly effective because consumers have the highest purchase intent when on search engines.

              Leveraging search ads is an efficient strategy for monetizing your traffic. Here is an example of average CTR for paid search ads:

              Business Category
              Arts & Entertainment
              Animals & Pets
              Apparel / Fashion & Jewelry
              Attorneys & Legal Services
              Automotive — For Sale
              Automotive — Repair, Service & Parts
              Beauty & Personal Care
              Business Services
              Career & Employment
              Dentists & Dental Services
              Education & Instruction
              Finance & Insurance
              Furniture
              Health & Fitness
              Home & Home Improvement
              Industrial & Commercial
              Personal Services
              Physicians & Surgeons
              Real Estate
              Restaurants & Food
              Shopping, Collectibles & Gifts
              Sports & Recreation
              Travel
              Average Click-Through Rate
              10.67%
              6.45%
              6.19%
              3.84%
              7.93%
              5.39%
              5.44%
              4.72%
              5.33%
              4.69%
              5.46%
              5.07%
              5.73%
              5.94%
              4.21%
              5.34%
              6.12%
              6.11%
              7.75%
              7.19%
              6.33%
              7.73%
              8.54%

              What Is Search Engine Monetization?

              Search monetization is the group of tools and techniques used by marketers to convert online traffic into revenue. 

              Monetizing traffic and search can convert visits, actions, and clicks into revenue. Website traffic consists of potential customers—people’s daily activities online, querying search engines to solve a problem or find a product. 

               Search monetization delivers to users searching for a keyword the answer for their query and generates revenue from it. 

              You can monetize search queries by using an in-site search box. Every search your visitors conduct on your site can give you data about what they are looking for. Then, use this information to give your audience what they are looking for, enhancing their search experience by delivering ads that complement their search. 

              Top 8 Search Engine Monetization Strategies You Should Try For Your Site:

              Targeting search engine results can help you generate more sources of revenue than just aiding sales. You can also target search data to monetize your sales. Here are some search engine monetization strategies you can apply: 

              1. Search Feed Monetization

              Adding a search feed to your site can help ensure visitors stay longer on your page. But, it is more than a simple search bar. A monetized search box allows you to earn a fee every time a person conducts a search.  

              Want to learn more? Check our guide on search monetization. 

              2. Search Mediation

              This strategy enables you to maximize revenue for your media buying strategy. Regardless of where you buy your media, you can use CodeFuel to increase profitability. The optimized landing pages for media campaigns help you reap the best from each media channel. In addition, these monetization pages can be customized for your website. 

              3. Affiliate Marketing 

              Affiliate marketing is a marketing arrangement by which an organization pays a commission to a publisher for the traffic or the leads generated from the referrals. The publishers are the affiliates, which benefit from the commission and incentivize them to promote the company. 

              Affiliate links can be placed within blog posts or articles. For example, you put a link to a product within a post, and when users click through, you, the publisher, then earn a commission. In a sense, the success of an affiliate marketing campaign also depends on the success of your SEO strategy. The better you are at search engine optimization, the more traffic you drive to your content, and your visitors will likely click on the affiliate links. 

              4. Invest in your SEO

              As we explained before, search engine optimization is essential for the success of your site. If you invest in your SEO, you get a higher ranking in search engines and, as a result, more traffic that leads to more conversions. So how can you do this? Here are the five best SEO tips to get more organic traffic in 2022. 

               

              • Focus on the User Experience

              Google’s new ranking system, Core Web Vitals, emphasizes user experience. The three criteria they consider include the website’s loading speed, stability, interactiveness, and responsiveness. So if you want to rank higher, you should enhance your user experience.  

              • Use Internal Linking

              According to relevant keywords, internal links are links to different pages within your site. Therefore, it can be an opportunity to increase traffic to internal pages. In addition, Google can understand the context better via the anchor text, enhancing your overall ranking. 

              • Update Existing Content

              Search engines prioritize the most relevant and fresh content for users. That’s why you should update blog posts regularly. By doing this, you increase the traffic volume and give more value to your visitors. Adding relevant and original data, such as infographics and charts, is important. This will get you more shares.  

              • Drive Traffic with Long-Tail Keywords

              Long-tail keywords effectively drive traffic simply because most people use long-tail keywords when writing a search query. These highly specific terms, three words long or more, are usually easier to rank for. For example, instead of targeting the phrase “evening dress,” go after a more detailed alternative, adding, for example, the color or style. By including your short keyword into the long-tail, you can rank for both and attract more organic traffic.  

              • Analyze Search Intent

              Search intent is assessing the intentions and wants of the audience when they search for something. Search intent can be divided into four categories: Informational, navigational, commercial, and transactional.

              Informational intent refers to a user looking for data about something, such as general information about a topic, a recipe, or a tutorial. 

               A person with navigational intent wants to visit a specific website. These people will type the name of the store or site they are looking for. So, you want to make sure your company appears in search results when someone looks by your name online. 

               Transactional intent happens when a person searches with the purpose of buying something at the moment. Finally,  commercial intent has a lower intent than transactional because people intend to buy in the future and use the search engine to research, for example, comparing different fridge brands. 

               

              5. AdSense

              AdSense is a Google advertising program that automatically serves ads to your site that are relevant to your target keywords. By strengthening the keyword usage on your site, you ensure that you get ads from the advertisers you want and increase the conversions you get for them. Ultimately, this increases the money you earn.

              To make money from AdSense, you need to have at least 100 unique visitors a day. In addition, your content should be unique, and you need to have a Google account to use it with AdSense.  

              If you have sizeable traffic and wish to add monetization options, then the CodeFuel Search Mediation solution is a great choice. Codefuel helps you maximize your yield per user visit and optimize your landing pages.

              6. Use Header Bidding 

              Header bidding is a strategic technique that enables publishers to promote their ad inventory to ad exchanges before the ad servers conduct their online campaigns. 

               This technique uses programmatic advertising technology to enable publishers to sell ad space simultaneously to different ad exchange platforms and ad networks. Thus, publishers can maximize the value of every ad impression. 

              Header bidding also allows advertisers to be more efficient in better ad targeting by providing automation and bid position. It also enables multiple advertisers to bid on the same ad inventory, increasing the yield for publishers and leveling the field for advertisers.

              7. Advertising

              Advertising is one of the most popular monetization strategies and can be highly effective if done right. The more traffic your site gets, the more attractive it will be to advertisers. Conducting detailed keyword research is the first step to optimizing your site to drive traffic.

               You can sign up for an ad network that will present ads relevant to your visitors. You get paid when a visitor clicks on the ad or conducts another desired action. For an ad network to work, your website traffic should be significant. An advantage of using an ad network is that advertisers bid top prices for the ad impressions, so you get the chance of getting high-paying bidders. 

               To attract top advertisers, every page aspect should be optimized to provide value to your visitors, from the content to the ads and the headers. The better you get at this, the higher the bids your impressions will make.  

              8. Sell Ad Space 

              If your site has a substantial amount of traffic, you can sell ad space directly. Here you get to negotiate with advertisers and set the price. While it may seem an attractive option, it is not for everyone. You need to be on top of pricing and advertising rates, as well as looking for advertisers. There is no guarantee that you will get the best price for your ad space. 

              The Search Advertising Market in 2022 in figures

              • The search advertising market continues increasing, with the greatest percentage of Google’s advertising revenue, coming from search ads. In the last quarter of 2021, Google’s advertising revenue reached $68,874 million. 

               

              revenue
              • The search advertising market in 2022 is projected to reach $95.6 billion in mobile search and $88.9 billion in desktop search, according to Statista Digital Market Outlook. 
              • By the end of 2022, search advertising ads spending will reach $163,228 million vs. display $274,134 million.
              internt-advertising

              Source: Statista 

              Monetize Your Search Traffic With Codefuel 

              Monetizing traffic can be an extremely effective strategy to add revenue to your site. The best way to do it is to leverage a monetization platform, like CodeFuel. CodeFuel brings the advantage, of not only delivering the highest yield for your impressions but also providing search mediation, so you can make the most of managing your media channels. 

              CodeFuel leverages AI and machine learning to transform search into revenue. Intent-based search targeting enables to capture consumers when their intent is the highest and delivering the right ad to enhance the customer experience and increase conversions.