CodeFuel Launches a New Analytics Center for Publishers to Boost Performance & Increase Revenue

CodeFuel Launches a New Analytics Center for Publishers to Boost Performance & Increase Revenue

We are delighted to announce the launch of our new Analytics Center, a suite of tools that empower publishers to grow their businesses across desktop and mobile worldwide.

Here at CodeFuel, we utilize advanced technologies, including Artificial Intelligence and Machine Learning to ensure that user intent results in higher yield for publishers, putting an emphasis on capturing consumers at the right moment and delivering them to the right advertisers.

Today, 68% of all shopping begins online, even if the actual purchase itself happens at a store. This is partly a result of the fact that two-thirds of consumers conduct some form of online research before making their purchase. The more often consumers turn to online content to help them decide on their next purchase, the more decipherable online shopping journeys become. This is where we come in, our efforts are focused on converting intent to revenue, revolutionizing the advertising landscape for both publishers and media buyers.

The newest addition to our publisher-centric tools, The CodeFuel Analytics Center is a data-rich dashboard and a sophisticated tool that enables publishers to gain valuable, actionable insights, improve their strategy, and increase revenue. The center features include real-time insights for traffic optimization, pre-defined performance reports, and customizable analytics presented using various filters and metrics.

CodeFuel Center Dashboard

“The new dashboard has already received positive feedback from our publishers who are pleased with its ease of implementation, advanced analytical capabilities, and reporting capabilities,” said Tal Jacobson, General Manager, CodeFuel.

“Our teams continue to invest in additional features and tools to help publishers maximize yield and monetization for their digital assets.”

Care to learn more about how you can turn intent into revenue on your digital properties?

CodeFuel, a Perion company, Awarded Microsoft Advertising Global Supply Partner of the Year

CodeFuel, a Perion company, Awarded Microsoft Advertising Global Supply Partner of the Year

We are delighted to share that CodeFuel has been selected as the Global Supply Partner of the Year. CodeFuel is one of only five companies globally that have reached the status of a global partner. The official announcement was made during Microsoft Advertising Elevate on the 27th of April 2022, the annual global partner summit exclusively for elite and select partners.

This prestigious award is given to the supply partner who has demonstrated excellence in partnership with Microsoft Advertising across the board. As a search supply partner, we fill an important role and we are committed to continue and work on building technology & business solutions to drive value as a partner.

Scroll down to read the press release

 

 

Perion’s Search Advertising Business Unit, CodeFuel, Named Microsoft Advertising’s “Global Supply Partner of the Year”

April 28, 2022

TEL AVIV & NEW YORK–(BUSINESS WIRE)–Apr. 28, 2022– Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company, announced today that its search advertising business unit, CodeFuel, has been named Microsoft Advertising’s 2021 Global Supply Partner of the Year.

CodeFuel has been selected as the Global Supply Partner from the Microsoft Advertising regional winners – all of them distinguished and effective partners – across the Americas, EMEA, and APAC. It is one of only five companies globally that have reached the status of a global partner, each in its area of expertise.

This prestigious award goes to the business that has shown excellence in partnership with Microsoft Advertising across the board. The announcement was made during Microsoft Advertising Elevate on 27 April 2022, the annual global partner summit exclusively for Elite and Select partners.

“We’ve had a partnership with Microsoft that extends more than ten years, and this recognition as Microsoft’s Advertising Partner of the Year is a moment of great pride in a long history of successes. Yet it is only the start,” said Doron Gerstel, Perion’s CEO.

“As consumers globally relied on ecommerce to an unprecedented degree – advertisers responded by investing more into search – which is the category where consumers demonstrate the highest degree of intent. Capitalizing on this generational shift required close collaboration between the CodeFuel team and the Microsoft team, and the results speak for themselves. Going forward, we will continue to build our network of publishers, while maintaining the impeccable quality standards which matter so much to both of us,” Gerstel added.

“The millions of daily searches that our publisher network generates are one aspect of Perion’s diversification strategy. Thanks to our continued investment to connect all demand and supply assets to central iHUB, the success of our cookieless targeting platform SORT™, and our high impact CTV and video advertising offering – Perion is poised to further accelerate its momentum,” he concluded.

“We are thrilled that CodeFuel, a Perion Company, has been named our Global Supply Partner of the year. This is an award which reflects the growth of the underlying business, which is the result of true partnership, close collaboration, and technology innovation. CodeFuel’s commitment to their clients has been noteworthy, during a time of disruption and uncertainty. We look forward to our continued partnership and continued healthy growth of all aspects of the business,” said Sean O’Connor, International Marketing Director at Microsoft Advertising.

“The growth we have achieved in the last couple of years reflects the close collaboration and the teams’ dedication to our mutual success, year after year,” said Tal Jacobson, General Manager, CodeFuel.

“If I could name three main areas of effort that brought us to this point, I would say technology investments, close collaboration with our publishers to fuel growth, and focus on quality to maximize user engagement and brand safety. We look forward to further driving success for publishers and advertisers,” added Jacobson.

About Perion Network Ltd.
Perion is a global technology company that delivers strategic business solutions that enable brands and advertisers to efficiently “Capture and Convince” users across multiple platforms and channels, including interactive connected television – or iCTV. Perion achieves this through its Synchronized Digital Branding capabilities, which are focused on high impact creative; content monetization; its branded search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets shift across categories.

About CodeFuel
CodeFuel, a Perion company, delivers powerful search solutions for publishers and media buyers. Its search technology suite equips publishers with tools to enhance user experience and drive revenues across desktop and mobile. To learn more, go to www.codefuel.com, or follow us on Twitter @Code_Fuel

Forward-Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements, and our preliminary results also constitute forward looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, among others, the failure to realize the anticipated benefits of companies and businesses we acquired and may acquire in the future, risks entailed in integrating the companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from the ongoing operations of the business or otherwise disrupt the conduct of those businesses, potential litigation associated with such transactions, and general risks associated with the business of Perion including intense and frequent changes in the markets in which the businesses operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in reports filed by Perion with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2021 filed with the SEC on March 16, 2022. Perion does not assume any obligation to update these forward-looking statements.