Sharona Meushar, Author at CodeFuel

Top Media Planning Tools You Need in 2022

by Sharona Meushar | May 25, 2022 | Media buying, Search

Organizations invest money and efforts in choosing the right channels to deliver their marketing campaigns. But the process of media planning can be time consuming and complex. To be effective, marketers need tools, templates, and software that streamline the media planning process, as well as help analyze and track performance and budget.

In this post

So, how do you choose the right media tools? Here we bring you the top list you should consider in 2022.

What Is Media Planning?

Let’s start with a definition:

Media planning is a process used by marketers to decide when, how often, and where they will run ads to achieve the organization’s marketing goals.

The media plan includes instructions on how to distribute the budget and resources, the channels they will use, and what type of ads will be run.

Elements of a Media Plan

What is in the media plan?

The media plan should be detailed and clear. Besides a detailed budget, it should contain the steps you’ll take for your advertising strategy, which channels will you use for your ads, and how frequently will you run them.

Some of the elements that you may find in a media plan include:

Your business goals: you should align the strategy with the organization’s general business goals.
Your audience: who does your ad need to reach?
Your conversion goals: what are your goals for this campaign? What would you consider a successful outcome?
Your budget: what’s the budget you can or will assign to this advertising campaign? How is the budget distributed among the different ad types and channels?
The pricing model: what pricing model will you adopt? Cost per click, Cost per Mille, or Cost per Action?
The media channels: What media channels will you use for each ad type? Where will you advertise?

Learn more about media planning with our Essential Guide to Media Planning and Free Templates

Top Media Planning Tools

There is a myriad of media planning tools available, both free and paid. We ranked the best options for you:

1. Hubspot media planning template

Source: Hubspot

If your focus is budget tracking, the Hubspot media plan template is a complete solution. It features automated reporting, tracking and attribution. You also get charts that adjust automatically to spending and ROI. The best feature? It is free to download.

2. Media plan HQ

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When spreadsheets—no matter how advanced—are not enough, it is time to move to a scalable platform. Media Plan HQ enables you to manage multiple media plans with a clear structure. It allows the creation of detailed media placements, capturing the information the team needs to execute media placements from booking to delivery and attribution. The platform also tracks media spending and enables split budgets in campaigns.

3. BluHorn

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This platform is focused on programmatic media buying. It integrates data from Social media and ad networks into a proprietary programmatic buying portal. It is integrated with Google Analytics so you can compare spending to traffic results. The platform is cloud-based, so you can access your data and resources from anywhere, anytime. It integrates with Nielsen, Google Analytics, Facebook, and AWS.

4. Quantcast Media Planner

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It is a service for agencies and marketers that helps them find audiences that match their campaign targets. The service is free and provides users with visibility into audiences, reporting and analysis in a single platform. Quantcast Media Planner enables marketers to segment searches by demographics and interests. It is AI-powered and gives fast granular insights.

5. Comscore

Is a tool for planning and analyzing media across platforms. It gives marketers data on digital platforms, television and film. The service provides audience data and insights that help marketers plan their media.

Difference Between Media Planning and Buying

Usually, there is confusion between media buying and media planning terms. Let’s clarify.

What is media buying? Is the purchasing of advertising space from a media channel. Before the Internet, media buyers would purchase buying time from a tv station, print or ad space from a magazine, or billboard signs.

With the appearance of online marketing, now media buyers can purchase ad space on a website, or set programmatic bids on ad networks.

Thus, there are two main types of media buying:

Manual (direct): Direct buys happen when media buyers negotiate ad space inventory directly with publishers.
Programmatic (automated): Here, media buyers buy ad placements with the help of automated technology.

According to eMarketer, programmatic buying is fastly becoming the standard for media buying, with 90% of the digital ad budget spent on programmatic buying.

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Want to learn more? Check our Media Buying Ultimate Guide

Types of Media Planning

Selecting the right media channels for your campaign can be a bit tricky. The best strategy should be based on what makes your audience tick, which media they consume. It makes no sense to publish in offline media for a digital audience, for example. Most organizations are using a combination of channels, which is called the media mix.

Media mix: This is the combination of media channels an organization uses to meet its marketing goals.

What should you include in your media mix? Again, it will depend on your audience, and campaign objectives. Here are some of the most popular media channels marketers use.

Offline Media

- Print media: Magazines and printed newspapers are not dead, and could be a good way to reach a targeted niche. For example, when advertising for a local audience. In addition, newspaper and magazine readers are usually higher educated and with a higher income.
- Radio: Radio still has appeal. It is a low-cost medium and highly effective when combined with other media. While it is common to listen to online broadcasts and podcasts, 68% of U.S adults still listen to the radio.
- TV & Cable: TV is still highly visual and has all the advantages of a video channel. You can demonstrate a product in real-time. Despite the enormous popularity of streaming media, Americans still watch an average of 3 hours and 17 minutes a day.

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Outdoors media: billboards can get a lot of attention. They can be expensive, though, with rates in the US ranging from $1500/month for a billboard in Philadelphia to $20000/month in NY. Billboards on the right side of the road, are typically more expensive than those on the left side of the road. Traditional outdoor billboards are also less invasive and highly trusted by viewers.

Online media

Social media: It is a cost-effective medium and one that can be finely targeted to reach the intended user. Social platforms offer brands to connect with user communities interested in their type of product, or service.
Programmatic advertising: Programmatic advertising is the automated way to select the best ad placement for an ad and the best advertiser for a publisher. This technology uses an algorithm to find and target the right audience for each ad, across digital platforms. The entire process takes seconds, via an automated bidding process. There are two main bidding methods:
Programmatic bidding: this method enables advertisers to use demand-side platforms to buy ads on ad exchanges and supply-side platforms based on their target audience.
- Pay per click (PPC): It is a cost-effective medium, where advertisers pay for every click their ad gets. It also enables publishers to retarget people that visited their sites.
- Real-time bidding: it allows advertisers to bid on impressions geared to their target audience. If their bid wins the automated tender, their ad gets displayed.
Digital publications: newsletters and other digital publications offer advertisers the opportunity to reach their database via a personalized newsletter, a direct email, or sponsored posts. As many blogs and digital magazines are specialized, they make it easy to reach your target audience and generate leads.

Why Do You Need Media Planning Tools?

Media planning is a continuous process that requires effort to keep the campaigns aligned with the marketing goals. You need to adapt to the needs of your audience and understand the channels you can use to spread your company’s message.

Trying to get an effective media campaign without the help of technology is practically impossible these days. You need tools, templates, software, and data that give you insights and provide a framework you can follow.

Simply put, media planning tools make your work easier by helping you manage the different channels, resources, and messages you use in media planning and buying.

What To Look For in a Media Planning Tool

Media planning tools need to help with high-level tasks, like budgeting, planning, and pulling reports. You need a tool that gives you visibility over your entire campaign, especially when you are running multiple campaigns.

Two characteristics that can solve the above pain points are first, using cloud-based media planning and management solutions, and second, using tools that integrate well with your existing software.

Here are key features you should look for when shopping for media planning software:

Data structure and organization: controlling the data taxonomy, naming conventions, and tagging is critical to organizing it. I prevent classification errors and missing data. When looking for media planning software, look for a solution that enables you to customize your data classification.
Streamline work process: global teams don’t need to use a different app for each task to accomplish, an integrated single platform with collaboration features and storage.
Campaign tracking and optimization: look for a solution that simplifies tracking campaign metrics and performance. Integrating with social media, and ad network platforms are a plus.
Results and reporting: measuring the campaign performance, engagement, and spending requires serious reporting capabilities. The best media planning tools generate custom dashboards that give you easy visibility and reporting.
Security features: in the age of data breaches, protecting your marketing data from unauthorized access is vital. Look for a solution that includes strong user access permissions control and other security features, like encryption, and traffic monitoring.
Customer service and support: installing a new platform can take some time and a learning curve. Look for a solution that offers dedicated customer support, FAQs, and a knowledge base so you can hit the ground running with the platform.

How To Craft The Perfect Media Strategy

When you start with the media plans, here are some tips you can follow:

Choose the media channels that offer the most reach: analyze which media outlets can maximize the exposure to your target audience. For example, advertising on live-streaming events ensures your audience is already watching the program live.
Set clear goals: what do you expect from the campaign? Is the goal to increase brand exposure or lead generation?
Focus on engagement: what media mix will encourage your audience to talk about your brand? Pick a strategy that will work with what makes your audience tick.
Select your attribution models wisely: your attribution model can effectively track online and offline media. The right attribution model can help your team make data-driven decisions.

Increase efficiency and profitability

Media planning tools can increase the efficiency of your media buying strategy. But if you want to boost your revenues using a monetization platform is the way to go. In addition to leveraging the right channels for your strategy, working with CodeFuel helps you maximize yield through optimizing your landing pages. Wherever you buy media, with CodeFuel you enjoy the flexibility to deploy your monetization pages in conjunction with other offers, on your domain or utilizing our ready to go pages. Talk to us today and start maximizing your media and marketing efforts.

How to Monetize Anything on the Digital + Definition

by Sharona Meushar | Apr 12, 2022 | Monetization, Search

Whether you have a new website, an e-commerce site, or a new app, you want to make money from it. Surely you heard the word monetization when it comes to earning a profit from your digital properties.

If you get confused with all the monetization options, don’t worry, we at CodeFuel prepared this guide with all you need to know to get started.

Monetization Meaning + Definition

If you are in the digital marketing industry, chances are that you heard the word monetization. Monetization refers to the process of making money from your website or other digital property. It doesn’t necessarily refer to selling your product or service but earning revenue from your website in other ways.

Actually, your website or app can be the perfect place for marketing products, and there are myriad strategies for doing it. You can monetize your application, your software, or your browser extension.

How to Monetize Anything?

When you create a digital product, your main goal is to generate revenue from it. The basic rule for monetizing anything digital is to connect with your intended audience and give the user what are they looking for. If you follow this, you can monetize a website, an application or extension without a problem.

How to Monetize a Website?

If you are a publisher or a non-e-commerce site, you may wonder how to make money from their websites. Your digital property is valuable, and there are many strategies to monetize it.

#1. Affiliate advertising

Affiliate marketing means you get paid for every referral you make to another company. When you add affiliate links to your website, you’ll receive a commission from each person that clicks your affiliate link. The link can open a product page or an offer where the user can buy a product.

Affiliate advertising do’s and don’ts

Do make clear on your website that you are using affiliate links and with whom.
Do recommend products and services that are relevant to your audience.
Don’t overpromote, cluttering your website with all kinds of affiliate links.

#2. PPC

This is one of the most common ways to monetize a website. Simply explained, it means you partner with an advertising network that displays relevant ads on your website and banner and get paid every time a viewer clicks on them. Ad networks pay publishers a rate per click, called Click-Through-Rate.

One of the most popular ad networks is Google Adsense. Want to know how to make money with Google Adsense? Check out our How To Make Money With Google AdSense article.

AdSense isn’t the only advertising network you can choose, in fact, we compiled a list of the best ad networks for publishers in 2024.

PPC do’s and don’ts

Do choose an ad network that caters to your audience
Do choose an ad network that meets your percentage needs.
Don’t start with PPC if you don’t have enough traffic. Every network has different requirements, and it can take a while to build enough traffic to get a nice income from PPC.

#3 Display ads and banners

You can sell ad space on our website as another way to improve your income. This can allow you to arrange the prices directly with the advertisers, getting the entire pay instead of a percentage. Of course, this also requires promoting your ad space and negotiating with advertisers. You can sell space for different types of ads, video, interactive, rich media, and banners.

Pop-up ads are another way you can make a profit from advertising. Although pop-ups can seem annoying, the fact is that they are effective. Pop-ups can get an advertiser’s message right in front of visitors and that’s why the engagement and click rates are usually high.

Advertising do’s and don’ts

Do use this model if you have high conversion rates. For example, if you have a solid community of followers or recurring customers.
Don’t use CPM if you don’t have very high traffic numbers. While you can earn $5 per click, you will get the same but per a thousand impressions.
Don’t implement too many pop-ups or you risk annoying your visitors.

Start Monetizing Your Digital Profits Today!

#4 Sponsored Posts

Sponsored guest posts can bring you a steady source of revenue. How does it work? You collaborate with a business to create or publish promotional material. It can be a review, a sponsored post, or a feature.

You can publish the content on your website or create the content yourself. If you create the content for the brand, you can ask for a higher rate than just publishing.

Sponsored Posts do’s and don’ts

Do invest in your website strategy. The more popular your site or blog is, the more you can charge for your sponsored posts.
Don’t be sneaky. Identify sponsored content as such. If you charge to promote content, tell your viewers. Avoiding disclosing sponsored content can eliminate the trust they have in you.

#5. Search monetization

Adding a search box to your website can give an extra source of revenue. Every time a viewer uses your search page is served relevant ads according to their search keywords. When you use a monetized search box, you earn a commission every time the person conducts a search.

Search monetization do’s and don’ts

Do customize the search feed for your site. The feed will look like part of the page.
Do use search monetization if your site gets a lot of traffic.

How to Monetize an App

If you developed a great new app, chances are you want to make money from it. So here is where monetization comes to help. App monetization is the process of generating revenue from your app.

Since every app is different, some monetization models can work for one app and not for another. How do you know which monetization model can work for you? Are you going to charge for your app? If not, how can you generate revenue from it?

The key is to plan the monetization from the start of the development process. Thus you can ensure your app generates a growing income, and you keep the user experience great.

App monetization strategies vary, you can focus on one or combine several. For instance, you can add in-app ads and also allow for in-app purchases. More on app monetization methods below.

Monetization Channels

There are three monetization channels you cannot miss for your app or website:

Mobile

It seems that every day we spend more and more time on our phones. Americans spend an average of 5.4 hours on their mobiles daily. With such numbers, is not a surprise that Google implemented a mobile-first algorithm that penalizes sites that are not mobile-friendly. Ensuring your site is mobile-friendly helps you reach your users where they are most: their phones. That’s even more true with app monetization.

Social

When you try to monetize your app or site, don’t forget about social media. Facebook and Instagram allow now e-commerce features, seamlessly connecting your social media page to your site. You can use their video platforms, shoppable posts, and other features to increase your income.

Video

Video and social go hand in hand now and you can add video channels to your monetization strategy. YouTube, specifically, has a channel monetization program you can join. The opportunities of monetizing YouTube are huge. According to a Google survey, 70% of shoppers would learn about products and brands on YouTube. And despite the crunch of 2020, YouTube ad revenues are expected to grow to $6.87 billion in 2022, from $4.04 billion in 2020.

Top 10 strategies to monetize and engage users on websites

1. Make sure your website is responsive

Mobile has overtaken desktop in most areas now, including media consumption and search. Make sure your site is responsive so you not only can reach your audience but also rank higher on SERPs.

2. Include images and media

Images are a staple of digital content, catch the attention of the viewer and give context to the content. This increases blog posts and social media impressions. Videos make the info easier to consume, are increasingly becoming the top channel for content, so make sure you include videos in your strategy.

3. Add visual data

Infographics, charts, and other visuals tell a story with data. They present the information in a format that is easy to understand. That makes them very popular with users. In fact, 65% of marketers use infographics in their marketing. So ensure you add infographics and charts to your content.

4. Interact with viewers

Your viewers are potential customers, so give them a way to contact you and interact with them.

a. Allow comments and comment back

Make sure your website or app allows users to comment. Engage your users in conversation by answering back. This will help you create a community of users.

b. Integrate social

When you integrate your social media to your site, you expand the reach of your marketing efforts. Be sure to have a strategy that includes social media channels.

5. Write good quality content

Quality content is still the main criteria to getting a good rank for your site, get your viewers engaged, and more conversions.

Here are some tips to make your content more engaging:

a. Skimmable

Studies show that most people don’t read, but skim the content looking for what they want. Use bullets, numbered lists, lots of subheadings, and bolded words. Short paragraphs and white space also help.

b. Tell a story

People remember stories more than they remember content. Stories work with emotions, convey information, and make content more memorable than cold data.

c. Be concise

Convoluted blurbs are for academic papers. Get straight to the point with your writing.

d. Be relevant

Users want to find what they are searching for. Check that all the elements on your website are relevant to your audience. This includes the ads, and sponsored content. Don’t use fluff to fill up spaces or information that your audience won’t care about.

e. Create long-form content

While you need to be concise, this doesn’t mean your website content needs to be the size of tweets. Actually, long-form content (over 1,500 words) has proven to drive more engagement. Long-form articles keep users longer on the site, which results in a higher ranking.

f. Evergreen content

“Evergreen” content refers to the type of content that stays relevant to users over a long period of time. Also called pillar content, this type of SEO content can rank up your authority with search engines.

6. CX, CX, CX (customer experience)

a. Few choices are better than many

When users have too many choices they get overwhelmed and can leave your site. In fact, research shows that too many choices lower conversion rates. Make sure your site has a clean customer journey that helps the user achieve their goal.

b. Clear and easy design

Your website design needs to accompany and help the users, not confuse them. A well-designed website helps engagement and conversion rates.

c. Usability before sales

A key of user experience is the usability of the site. The interface should be easy to navigate and the site should focus on value and the user experience.

d. Make sure your site loads quickly

Slow loading sites are one of the main causes of bounce rate. Make sure your site loads in under 3 seconds to ensure your site engages your viewers.

7. Use a one-stop monetization solution

An all-in-one monetization solution can make your life simpler. The right monetization platform not only can increase your income but your reach.

8. Create a user engagement strategy

You can engage users more effectively when you have a clear strategy, with goals, milestones, and metrics. Plan your strategy beforehand and follow with analytics to stay on track.

9. Bring social proof

Social proof, such as testimonials, brings credibility to your site. The more you have and the more details you have, the more people will trust you.

10. Use an omnichannel marketing funnel

Spread your marketing across channels, pulling users down a funnel from social media, paid ads, and other marketing efforts. Keep in mind of not going too broad, better focus on the channels your users actually are on.

Techniques to Monetize Without Investing

1. Social content locker

This technique allows you to monetize through a PPD (Pay per Download) network. When you sign up to the network, when your users want to download the app or file, they are asked to complete an offer, like a quiz or survey. Each time they do, you get paid.

How do you find relevant offers? Use a related social media account, and create a community by adding useful and relevant content. Once you do, start posting your PPD links. Every download will earn you revenue.

2. Pay per blogging

You can use a free blogging hosting service such as WordPress or Blogger, to create a blog around your downloadable content. To attract people to your blog, of course, you’ll need to add informative and entertaining posts that relate to your offer.

This will create the platform where you can add PPD links to your content, preferably inside an article with related content. You can use your social media and video channels to promote your blog and attract people to download your offer.

3. Pay per Youtube

If you have a piece of content that is valuable for your audience, you can use YouTube to promote it through a PPD network. You’ll need to create a YouTube account around your niche. When you upload your content to the PPD network, you’ll get a locked URL.

How do you use YouTube to promote the content? Simple, just create a video with the PPD link in the video description. Once your viewers download the content, you’ll get paid.

4. Promotional strategies

You can use outsourcing websites like Fiverr or Upwork to have the work done with a few dollars by using freelancers.

Find social media marketers that will tweet your product to their followers.
Bloggers can post reviews of your product.
Video producers can create video presentations.

Is not that hard to promote your content, but remember to focus on your niche to avoid being spammy.

Ethical monetization 101

Monetization sometimes gets a bad reputation, and it is true that there are certain techniques that are shady. Unethical monetization leads to angry customers and potential loss of business.

Why ethical monetization?

You can build a solid reputation: unethical marketers sooner or later get a bad reputation. Unlike them, when you engage in ethical monetization practices you have the peace of mind that comes from responsible behavior. You can network with confidence and build your good name.
You can compete with real businesses: ethical marketers can compete with other real businesses and grow in a serious market. You will earn a competitive advantage on your own merit.
It results in happy customers: unethical practices ultimately hurt your customers. Therefore, sticking to ethical monetization programs will result in earning your customers’ trust.

Playing well pays off in the long term. So, let’s review some ethical monetization programs you can use:

Monetization programs overview

Affiliate programs

These are commission-based revenue systems. They work by matching merchants who offer products and services and affiliates who sell those products and services.

Some companies run their own affiliate programs, but many are run by independent agencies, called affiliate networks. They mediate the relationship between merchants and affiliates, develop the program’s rules and the software that all parties use to communicate.

Affiliate programs can be very effective as monetization options since the commissions are usually based on the sale price of the items in question. The higher the price of the product, the higher the commission.

You can make money in an affiliate program as a merchant or as an affiliate. If you have a product to offer, other affiliates can help you market your product, and you pay a commission for each sale. If you want to sell other people’s products, you earn a commission-based revenue. You can also do both.

Advertising programs

Advertising is still one of the most common ways to monetize websites, software, apps, digital content. All social networks have their own advertising program, from Facebook to Twitter, Instagram, as well as Google and Microsoft.

Advertising networks can offer cross-platform solutions and advertise in a variety of places. You can integrate ads into apps, installers, or serve search ads. Advertising networks benefit both advertisers and publishers. Advertisers get the best digital properties for their ads, and publishers get the best bid for their digital space.

Learn more about advertising networks in our guide to the Top Advertising Networks of 2024.

Pay per download

PPD (Pay-per-download) programs generate revenue each time a file, app or piece of content is downloaded. They work in two primary payment methods:

Content locking: this method “locks” the content behind a link, and the end-user must perform an action ( fill a survey, answer a poll, fill a form) to unlock that content. Once it is done, the third-party advertisers will send you the payment.

Paid downloads: this method requires the user to pay to download the content or software and you get paid for each download.

Pay per download can generate a decent revenue when you offer something that has enough value for the user. Content that has a lower value such as pictures, printables, wallpapers are better suited to a content-locking program.

Pay per install

Smart installers and ad-powered installation modules combine software distribution and advertising programs. These programs allow you to integrate ads into a desktop installer. When a user acts on that advertisement, you get paid.

This monetization program helps developers, publishers, and advertisers. You can promote your own product through the installer, and if you have the software, you can add the installer to generate more revenue.

Hybrid options

These are the combination of two or more monetization methods. You can combine affiliate links with display advertising, for example.

App monetization methods

Premium

Freemium and subscription-based apps are very popular these days. You can give your users a free trial for a period where they can try all premium features. This gives you the chance to educate your users and probably encourage conversions. You can also give a free version with basic features and then charge for premium features.

Keep in mind to be clear with your users and disclose from the start that your app is freemium.

Pay-to-Download

You can charge people for downloading the app. Just put a price on it (for example, $0.99) and hope that your marketing efforts will make tons of people buy it. However, most users expect apps to be free these days. So, if there is a similar free app, they’ll probably download it. That doesn’t mean you cannot charge for your app. Just make sure you bring enough value to the user so it is worth it.

In-app advertising

Most free apps feature in-app advertising that promotes everything, from deals to other apps, offers, and discounts. The advantage is that many users don’t mind the advertisements in order to get free apps. However, in-app advertising returns are often low.

Bundling

For many developers, this is the easiest monetization model. Bundle your software with third parties which have their own monetization platform. These third parties present offers to your users when your app is installed. When a user accepts the offer, you get paid. So you can earn money without the monetization legwork.

In-app purchases

This is a method of app monetization that can generate more conversions and loyalty from users. For example, for gaming apps. Game developers engage the user first and then give the option to pay to access new packages and features.

Learn more about app monetization in our How to monetize mobile apps guide

Top 5 Monetization Platforms

Now that you know about monetization, which monetization platform should you choose? Don’t worry, we explored and ranked the top 5 for you:

1. CodeFuel

This complete monetization platform lets you leverage search, ads, shopping, and news to monetize any digital property.

Features

App monetization

Search mediation

Website monetization

News feed

Tracking and analytics

Centralized dashboard

Multiple integrations

Pros

Flexible
All in one

Cons

Not suitable for very small publishers.

2. AudiencePlay

This program focuses on monetizing data safely and securely.

Features

Data segmentation

Data monetization

Pros

Allows to monetize data and can be combined with other monetization methods.

Cons

Is not a monetization program itself.

3. AdSense

Google AdSense is one of the most popular monetization platforms. When you sign for the Google AdSense program, Google will serve relevant ads for your audience.

Features

Ad monetization

Analytics

Pros

Responsive
Large advertising network
Easy to use

Cons

High traffic requirements to enter.

4. Exoclick

Is a website monetization program for publishers and advertisers. Provides automated monetization options and analytics.

Features

Multiple monetization formats
Real-time statistics
Adblocker
Campaign optimization

Pros

Good quality of traffic
Good payouts
Convenient

Cons

Poor support

5. Clickky

Clickky biz makes it easier for you to create ad placements for your website and select ad categories. You can choose the ad type and format for mobile and desktop.

Features

Mobile monetization
Programmatic advertising
Multiple monetization formats.

Pros

Analytics
Real-time user tracking
Easy to use reports

Cons

Don’t have many integrations
Focus mainly on analytics

How Can CodeFuel Help you Monetize Your Digital Property?

When you start considering monetization there are many avenues you can take. Should you focus on advertising? Affiliate marketing? You can use a combination of methods to achieve your monetization goals.

CodeFuel can help you leverage multiple monetization methods through an intent-directed solution. You can leverage search, ads, and news with our all-in-one platform. Start monetizing today with Codefuel by contacting us.

21 App Download and Usage Statistics You Need to Grow in 2024

by Sharona Meushar | Feb 24, 2022 | Apps, User Engagement

There is an app for everything,” the saying goes, and it is becoming truer by the minute. Augmented reality apps change how we see the world around us. There seems to be no limit to what an app can do from streaming movies and music, social networking, romance, and monitoring our health and finances. Apps are also helpful to keep us safe, as proven in the corona pandemic, facilitating contact tracing and tracking the virus spread.

In this post

The apps market has come a long way from the first 500 apps launched in 2008 in the iOS App Store. Today, about 2 million different apps are available for users in the Google Play Store and the Apple Store.

With so many apps out there, the competition for apps developers is fierce, and if you want to stand out and make money from your application, you need to know the market.

What makes users download an app?

How your target audience uses your application?

We’ve got you covered. Here you have data and statistics on app download and usage you can use to grow your app business in 2024.

Statistics that will help you improve your user experience

The user experience makes or breaks the success of a mobile app. If you don’t understand what makes your users happy, it is not very likely you will have a successful mobile app.

Several factors combine to create the right user experience, such as your application’s aesthetics, functionality, and ease of use. Mobile apps that provide a positive user experience improve ROI and customer retention.

What are the characteristics of an app that gives a positive user experience?

Apps download statistics

To understand the mobile landscape and trends, here are some statistics in mobile app usage that can help you meet the demand in 2024.

5. Mobile apps usage has increased since the pandemic.

The pandemic changed how people conduct business, interact, and consume media. The need for using their phones for tasks that couldn’t be done in person drove tremendous growth in app downloads—mobile app downloads have grown 23.3% since 2020.

The most popular app categories were food delivery, productivity, fitness, and health.

6. Downloads are expected to increase by 45% in 2022

It’s been more than a decade since the launch of the first app, the launch of the first app, and the number of apps deployed and used has grown steadily year after year. As the number of mobile devices grows, so are the number of apps deployed in the market.

Image source

The app market moves through the three stages of market maturity.

Experimentation: new smartphone users discover and experiment with new apps, increasing the number of downloads.
Expansion: As users understand the types of apps available and valuable to them, they don’t look as often for new apps. Consequently, while it may seem downloads are still high, the growth rates slow.
Maturity: Users return and spend more on their preferred apps. Successful apps increase their monetization. As a result, app store and in-app spending grow.

7. How many apps will be downloaded a day in 2024?

A recent report shows 250 million daily app downloads between 2019 and 2020.

8. Global app downloads

According to Statista, there were projected 196 billion apps downloaded in 2021. The actual numbers are a bit different:

142.9 billion apps and games were downloaded in 2020.
Of that, 56.1 billion of those downloads were games

9. Google play had more app downloads in 2020 and 2021.

86.7 billion apps will be downloaded in 2020. In the same period, the iOS store had 24.3 billion downloads.
In the last quarter of 2021, there were 6 billion downloads in the Google play store.

10. Google Play Store is the store with more available apps

In 2021, There were 3.48 million apps in the Google Play store. The number decreased a bit as of January 2022.

Source

11. Apple is the second-largest app store.

The Apple App Store was the second largest, with 2.2 million available apps.

Source

In the third quarter of 2021, there were over 2 billion game downloads in iOS.
In 2020, the annual iOS game downloads was 10.1 billion.

12. Google led game downloads in 2021

Source

In the last quarter of 2021, close to 11 billion game downloads were in the Google Play Store.
The number of game downloads in 2020 was 46 billion.

15. What app was the most downloaded in 2021?

According to analytics firm Apptopia, this is the rank of most downloaded apps of 2021. Not surprisingly, the apps that generate the most buzz on the Internet are the ones people download the most.

This list includes both Android and iOS:

1. TikTok

2. Instagram

3. Facebook

4. WhatsApp

5. Telegram

6. Snapchat

7. Zoom

8. Messenger

9. CapCut

10. Spotify

TikTok maintains first place from 2020, and the rest are well known, like Instagram, Facebook, and Snapchat. This year’s surprise is CapCut, a video editing app popular Tiktokers use to cut their videos before posting.In the U.S, the list features streaming services and financial apps.

In the U.S, the list features streaming services and financial apps.

1. TikTok

2. Instagram

3. Snapchat

4. Cash App

5. Zoom

6. Messenger

7. Facebook

8. WhatsApp

9. YouTube

10. HBO Max

16. Most apps in the Google Play Store don’t have a rating

Over 2 million apps in the Google Play Store have no rating stars, and only 174,000 have 4.5 stars and up.

Source

17. Users prefer to download higher rated apps

There s a direct correlation between the number of stars rating and the percentage of downloads.

Only 4% of apps that don’t have any rating get downloaded.
Contrarily, 45% of apps with 4 to 4.5 stars get downloaded by users.
The most popular star category is 3.5-4, which gets downloaded 47% of the time.

App usage statistics

18. Mobile apps occupy 70% of the digital media time

US consumers are on their smartphones longer than they watch TV. Mobile usage now leads to media consumption. 70% of the time users spend on digital media is done on an app.

19. Mobile app usage statistics by age and gender

The average person has 40 apps installed on their phone. However, out of that number, only half get used.
The higher the age group, the lower the number of apps installed.

Source

Young adults and millennials spend more time on mobile apps than older adults. The older the users, the fewer apps they use.

Source

20. Most used app types

Social media, gaming, and communication apps are the most used categories.
Travel, maps, e-commerce, and finance are used when needed.
75% of respondents to the survey said Social, Gaming, Communication, Entertainment, and Mobile browser apps are the ones they use daily.

(statistics source for this section)

Average Weekly Time Spent in Minutes
Social	131
Gaming	116
Communication	102
Entertainment	67
Mobile Browser	46
Productivity	35
Music	80
E-commerce	65
Health	27
Travel	19
Map	25
Finance	57

21. How often do users check their smartphones a day?

US consumers are well into the digital aria, since data shows they check their phones close to 100 times a day.

According to a study, the average American smartphone user checks their phones every 10 minutes on average.

The 18 to 24-year-olds group is the demographic with the heaviest smartphone usage, checking their phones on average every 5 minutes.

How do mobile apps benefit the user?

Mobile apps are one of the elements a company can use to meet customers’ expectations and needs.

An app provides more value to your customers. They can access your services anytime from their smartphones.
Because you provide more value, customers become more interested in your brand.
Gives users a fast and easy connection to your business.
User engagement increases with a mobile app. Segmented targeting enables you to create different user profiles and personalize the content delivered by the app.
Users get the chance of serving themselves, improving customer service.
Data from the app help you track potential issues before the customer faces them.

Here are more benefits of improving your mobile UX for your users

Capture users. Have an instant impact on customers when you launch your app. A good user experience can be appealing and drive the customer’s decision to use the app.
Gets better rankings in the app store. As your app gets more downloads and ratings, the ranking on the app store will grow.
Improved ROI. When your app has a great design, it helps meet users’ needs. Satisfied customers are more likely to promote your app to others, resulting in a higher return.

Mobile apps help businesses create a personalized marketing channel.

Mobile app features can help deliver content more efficiently and improve monetization.

Push notifications: Push notifications in mobile deliver a 70% opt-in rate on average.
In-app ads and purchases: Ads, and calls to action have a higher clickthrough rate within apps.

The importance of the user experience for mobile users

Mobile UX is the general feel a user gets when interacting with a mobile product. For example, some mobile retail apps allow you to buy with one click. As users spend more time on their phones, mobile UX is increasingly important.

One of the critical parts of the mobile user experience is the UI (user interface), which is how consumers engage with the mobile app. The UI includes all the app’s controls, blocks, buttons, and elements.

Developers need to think in a user interface design that attracts and is aesthetically pleasing to the user. Choosing a corporate color scheme and a clean design is very effective. Users need applications that provide easy, fast, and reliable service. The goal for developers is to create products that are clear and easy to consume.

Why a better app user experience can boost conversions

What has user experience to do with conversions? Everything. A well-designed UX for your app directs the user’s attention and motivates them to perform the desired action. Here are some tips to design an app UX to increase conversions:

Use what works

People tend to react positively to familiar experiences. Integrate elements that your users recognize from other apps to increase their usability.

Minimize the app loading time

Users have less patience every day, and their attention span is shorter. That’s why every screen that takes time to load risks users bouncing back. Any heavy image or rich media element can mess up the outcome.

Keep choices to a minimum

Too many options can result in choice overload. Reducing the number of choices in your app so they guide your customer journey is a good idea to improve the user experience.

Direct the user’s attention

Try to get as much data as possible about customer behavior. By analyzing the user’s in-app journey, you can direct their attention to perform the actions you desire.

How CodeFuel enhances app user experience

At CodeFuel, the user experience is at the center of our strategy. CodeFuel monetization platform enables app developers to provide highly relevant content and ads that improve the user experience. Machine learning capabilities deliver data analytics for contextual advertising and news. As a result, users are more engaged and conversion rates improve. Learn how CodeFuel helps app developers and publishers maximize their yield.

How to Create a Chrome Extension (And Make Money from It)

by Sharona Meushar | Feb 24, 2022 | Search

There are chrome extensions for everything, right? Extensions make users’ life easier. If you have been stuck in a repetitive task wishing for a solution, you know what an extension can do. If you spent time searching for an extension and only met silence, don’t worry. You can create a Chrome extension in simple steps as a Chrome user.

In this post, we’ll show you the essential steps to build a Chrome extension, and some tips about its monetization.

In this post

What is a Chrome Extension?

A Chrome extension is a piece of software installed in the Chrome browser that delivers an extra functionality or feature to the web browser.

Web Technologies to use

To write an extension, you use the same technologies that you need to create a web application. For instance:

HTML- is used to markup the content in the extension
JavaScript – is used to build the scripts and logic of the extension
CSS- is used for the extension styling

Requirements for Your Chrome Extension

Two notes before starting:

When you want to build your Chrome extension, it is important to do this in Google Chrome. It may seem obvious, but it is easy to forget if you don’t use Chrome as your default browser.
Test your work as you move through this process. It is easier to fix coding mistakes on the go than go back after you finish.

Before actually building the extension, you need to decide its function. What will the extension do?

Focus on your audience’s interests and problems, so you know what you can offer them.

Once you know what your extension will do, check the design. Every extension uploaded to the Google Chrome store requires an icon. You can create it yourself or outsource the design. Now you can start building the extension.

Steps for learning how to create a Chrome Extension

So, how do you build a chrome extension? We researched the web and came out with the essential steps plus examples.

Step 1: Building Directory & index.html file

Like every piece of software, the extension will consist of several files. So, the first thing you need to do is create a directory that will host all your extension files.

A directory is a location to store files on your computer. Any operating system with a hierarchical file structure, such as MS-DOS, OS/2, Linux, has a file directory.

A directory is a file that contains the information needed to access other files or other directories. For example, you can have a directory to store all files for your extension.

Why do you need a directory? So when Chrome is loading your extension, you can pull the files from the correct folder.

Start by creating an empty folder where you’ll add all HTML, CSS and JavaScript files for the extension.

Create an index.html file inside the folder. Here is an example of an index file for an extension that displays COVID-19 Stats:


<!DOCTYPE html>

<html>

<head>

<title>Covid-19 Stats- UK</title>

<meta charset="utf-8">

</head>

<body>

</body>

</html>

Source

Step 2: Using Chrome API

Chrome provides extensions with APIs. For example chrome.action.Most APIs are formed by a namespace and a manifest field.

What is in a manifest field? Frequently, they contain permissions or actions. For example, the chrome.action requires an action present in the manifest.json file.

Extensions can use JavaScript APIs present in the Chrome browser, and also access the Chrome APIs. Extensions can add features to Chrome tools, add a functionality to a website, and more.

Step 3: The Building Blocks of a Chrome Browser Extension

The manifest.json file

Next, you need to create your extension’s manifest file.

A manifest is a file that informs the OS how to start a program. Settings in a manifest file are always specified using XML language. Manifests are often used to include settings like privileges, inform the OS which version of a DLL the program will use.

In the case of your extension, the manifest file will give Chrome the instructions to load the extension.

Creating your manifest file

In Chrome, create a file named manifest.json and add it to your directory. Add the code you need to your manifest file. Then add the following code:

{

 "name": "Getting Started Example",

 "description": "Build an Extension!",

 "version": "1.0",

 "manifest_version": 3

 “author”: “John Foster”,

 “action”:{

      “default_popup”: “index.html”,

      “default_title”: “Build an Extension”

}

Manifest.json

The permissions of the extension depend on the extension function. You can find a list of all the permissions and their meaning in the Chrome extension docs.

Pop-Up Page

If your site needs a popup, you should add it to your code.

Assign the name of the file with browser_action in the manifest file.
Build the popup page with HTML or CSS. You can add images with SVG.
Use JavaScript to add functionality to the popup. Designate the JavaScript file and link it in your popup file. For example:
```
<script src="background.js"></script>
```
You can create functionality and have access to the popup DOM. Here’s an example of how to do it.

document.addEventListener("DOMContentLoaded", () => {

var button = document.getElementById("submit")

button.addEventListener("click", (e) => {

console.log(e)

})

})

Start monetizing your extension today with CodeFuel.

Content script – Content.js

Content scripts are JavaScript files that are part of browser extensions. Content scripts have more privileges than regular javascript. These scripts execute the JavaScript code in the web page, read and modify the DOM (Document Object Model) in the page.

In Chrome, the content script can only use a limited number of Chrome APIs, but can access the rest via the extension’s service worker.

The content_script section defines where the extension should work. If you want the extension to work on all sites, you should write:


"content_scripts": [

{

"matches": ["<all_urls>"],

"css": ["background.css"],

"js": ["background.js"]

}

],

If you want the extension to work on a single site, like Facebook, for example, you should add [“https://facebook.com/*”]

Service worker

This feature is in charge of handling browser events. An event can be navigating to a new page, or closing a tab. The service worker can access and use all the Chrome APIs but cannot interact with the content on web pages, that’s what content scripts do.

Events page

An Event is an object that enables you to be notified with something interesting happens. For example, you can use the chrome.alarms.onAlarm event to be notified when an alarm is due.

chrome.alarms.onAlarm.addListener(function(alarm) {

appendToLog('alarms.onAlarm --'

+ ' name: '          + alarm.name

+ ' scheduledTime: ' + alarm.scheduledTime);

});

You can learn more about event pages in the Chrome documents

Step 4: Open a popup HTML file from the Chrome extension popup

If you place a button in your native chrome extension, then, when you click on this button, you can make another HTML popup in different content. Here’s an example on StackOverflow:

The manifest.json:


{

"name": "CheatSheets",

"description": "cheatsheet extension",

"version": "1.0",

"manifest_version": 3,

"background": {

"service_worker": "background.js"

},

"permissions": ["storage", "activeTab", "scripting","tabs"],

"action": {

"default_popup": "popup.html",

"default_icon": {

"16": "/images/get_started16.png",

"32": "/images/get_started32.png",

"48": "/images/get_started48.png",

"128": "/images/get_started128.png"

}

},

"icons": {

"16": "/images/get_started16.png",

"32": "/images/get_started32.png",

"48": "/images/get_started48.png",

"128": "/images/get_started128.png"

}

}

The popup.html:

<!DOCTYPE html>

<html>

<head>

<link rel="stylesheet" href="style.css">

</head>

<body>

<button id="git_Sheet">git sheet</button>

<script src="popup.js"></script>

</body>

</html>

And the popup.js file:


let gitSheet = document.getElementById("git_Sheet");
gitSheet.addEventListener("click", async () => { let 
		
			
		 = await chrome.tabs.query({ active: true, currentWindow: true }); 
chrome.scripting.executeScript({ target: { tabId: tab.id }, function: ShowGitSheet, }); }); function ShowGitSheet() { chrome.browserAction.openPopup({ popup: "git_popup.html" }); }

Tip: use chrome.windows.create({url: ‘…’, type: ‘popup’}) instead of chrome.browserAction.openPopup if you want other browser than firefox to run your extension.

Do all extensions have a popup?

Popups are optional. While most manifest.js files have a default_popup property, you can use the extension without opening an empty browser popup.

Step 4: Check for Errors After Installing Your Extension in Chrome

Once you finish the building stage, it is time to test the extension to ensure Chrome will run it. To load your extension and start debugging, follow these steps:

Open chrome://extensions in your Google Chrome browser.
Set the developer mode by checking the Developer box in the top-right corner.
Click “Load unpacked extension,” and you will see your file with an option to select it.
If your extension is valid, it should load immediately when you select it.
If it is invalid, you will see an error message.

When writing code, the most common mistakes are syntax errors. So, the first thing is to check again that all your commas and brackets are in the right place and the right format.

Then, make sure you check the “enabled” box so you can see it running.

Step 5: Add logic into action.

A good rule of thumb is to place the API calls in the background script and DOM manipulation in the content script. Let’s see an example of adding a background script:

Create the file called background.js inside the extensions directory
Register the background script in the manifest

{

"name": "Getting Started Example",

"description": "Build an Extension!",

"version": "1.0",

"manifest_version": 3,

"background": {

"service_worker": "background.js"

}

}

Chrome can scan the file for extra instructions when you reload the extension, such as events.

3. Add the script. It will be different according to the purpose of your extension. To help your extension get information when installed, you should include a listening event for runtime.onInstalled in the background script. Then, the onInstalled listener st a value using the storage API, so the extension components can access the value and update it.

// background.js

let color = '#3aa757';

 

chrome.runtime.onInstalled.addListener(() => {

chrome.storage.sync.set({ color });

console.log('Default background color set to %cgreen', `color: ${color}`);

});

Learn more about the next steps on the Google Chrome developer site. This includes how to create your user interface and icon and establishing some layer logic to enhance the user interaction.

As usual, to begin designing your interface, you need to register a browser action in your manifest file. For example, if you use a pop-up, the code could look like this:

<!DOCTYPE html>

<html>

<head>

<link rel=”stylesheet” href=”button.css”>

</head>

<body>

<button id=”changeColor”></button>

</body>

</html>

What are the requirements of an icon? For images, 16×16 and 32×32 pixels. All icons should be square.

Don’t forget to add your logic scripts so your extension will know what to do. For example, you can add it at the end of the popup.js script.

// When the button is clicked, inject setPageBackgroundColor into current page

changeColor.addEventListener(“click”, async () => {

  let 
		
			
		
 = await chrome.tabs.query({ active: true, currentWindow: true });

  chrome.scripting.executeScript({

    target: { tabId: tab.id },

    function: setPageBackgroundColor,

  });

});

// The body of this function will be executed as a content script inside the

// current page

function setPageBackgroundColor() {

  chrome.storage.sync.get(“color”, ({ color }) => {

    document.body.style.backgroundColor = color;

  });

}

function setPageBackgroundColor() {

chrome.storage.sync.get(“color”, ({ color }) => {

document.body.style.backgroundColor = color;

});

Step 6: Try Out Your Extension

The next step is logically, continuously testing the extension so you can ensure everything is running as it should. If you outsource the testing, take the opportunity to check how intuitive is the interface. According to the test results, adjust your scripts, then test again.

Step 7: Submit your Extention to the Chrome Web Store

Once you are happy with your extension, you can head over to the Chrome web store and submit it.

In the Chrome developer store, click New item, then drop the project file into the uploader.

Chrome will ask some questions to request information about its permissions and why are they needed.

Google Chrome extensions examples

There seems to be an extension for everything. Here are some of the most useful:

Save to Drive
This extension installs a little icon at the top of the browser. It will send whatever you are browsing to your drive account so you can look at it later. It works by taking screenshots, saving images, audio, or video.
Sortd
This plugin gives users a way to organize their inboxes and prioritize what matters most to them. It integrates with Gmail and enables you to drag and drop messages into custom columns.
HTTPS everywhere
This extension enhances the security of your browsing by changing any website from http to secure HTTPS, therefore it is encrypted and secure.
I don’t care about cookies
With every website asking you to agree with the cookies, this extension is a lifesaver. It may not seem much but will hit the agree button on cookie pop-ups. It will save you time and speed up your productivity.
Speedtest

This useful extension lets you check your connection speed on the go. With a desktop and mobile version, you can ensure your connection is top before downloading a big attachment or streaming a video.
With one click, Speedtest will perform a fast connection test on the network you are using.

What can your Chrome extension do?

Custom-built extensions are software programs that perform a single task. That being said, you can include more than one functionality, but keep in mind that everything needs to operate to achieve the same purpose.

A Chrome extension works by using page actions or browser actions:

Page action: this is an action specific to certain pages.

Browser action: is relevant regardless of which page you are on.

Ensure the user interface is user-friendly and simple to understand. The final deliverable will be a package user can download and install.

5 tried and tested ways to make money from your extension

The main goal of your extension is to generate revenue. Once you have defined your target audience, and how they will use the extension, you can strategize how you can make money from it. We wrote an extensive guide on extension monetization. Here are some highlights:

1. In-App Ads

In-app advertising is one of the most common ways to monetize your extension. These are ads that appear to a user when they are using your extension. When you monetize via in-app advertising via a programmatic solution, it rotates the ads. Unlike static ads, this technique helps you maximize your potential. By using display advertising, you can mix different types of ads.

CodeFuel users maximize their yield and simplify their monetization because the service displays ads relevant to the user intent.

Start monetizing your extension today with CodeFuel.

2. Search Ads

This is a strategy where ads are placed on a search engine results page. Because the ads appear when the person is looking for something, it doesn’t disturb the user experience. You can customize search ads according to the user intent, so it enhances the user experience.

3. In-App Payments and Purchases

In this model, the extension is free but there are inside features you charge for. In-app purchases are common among game applications and extensions. The user chooses if they want to add the extra paid features.

4. Paid Upgrades

Similarly, in this model, the basic extension is offered for free, but if the user wants a premium version, they need are required to pay for the upgraded version. This is an extremely common model, used by popular extensions like Grammarly.

5. Freemium

This is probably the most popular model of monetization for extensions and applications. With freemium, you offer the extension for free. How do you earn money from it? You have a couple of options:

You can offer a free trial for a limited period of time.
You can offer a free, basic version with limited features.

If you choose this model, consider its limitations since Google discontinued paid extensions.

The Best Security Extensions Google Chrome:

Most people use Chrome for everything from shopping, and searching to managing their financial accounts. All this sensitive data needs to be protected. There are several extensions that can make that information stay safe.

1. Avast Online Security

This extension will cover the security of your web browsing with multiple features. Its phishing attack protection scans the elements of any web page and detects if the page is fake or suspicious. Other valuable features include using a community rating system to detect dangerous sites.

2. Blur

There are a number of password managers available, which is a must to ensure all your credentials stay safe. Blur is one of the most secure, because of its additional security features.

Blur encrypts, saves, and manages your passwords. It also hides your credit card information from shopping sites and blocks all types of trackers, including non-cookie ones.

3. Click and Clean

It is a cleaning tool that clears all traces of your online activity with a single click. The extension button will clear all online history, cookies, cache, saved URLs, web SQL databases, and even temporary files. Click and Clean has a built-in anti-malware and it can even get customized to delete certain types of data.

4. Panic Button

This extension helps you close everything you have open with a single click. This is helpful if you are working on something sensitive and a non-authorized person gets near. When clicking the panic button, all tabs will close immediately and be stored in the bookmarks folder.

5. Ghostery

If you want to protect your online privacy or get control over trackers, this extension can be the solution. Ghostery gives you control over trackers so you can decide which ones to block or unblock. It also enables you to block tracking of a specific type.

How CodeFuel can help you maximize the yield of your extension

Take your extension monetization to the next level with CodeFuel. Our complete monetization platform provides intent-based monetization for your digital properties, including browser extensions.

The solution leverages machine learning to serve users highly relevant shopping and text ads, customized according to intent. Unlike other solutions, CodeFuel enables you the flexibility to work with multiple ad networks such as Bing and GoogleAdSense. Start maximizing your extension yield with CodeFuel today.

How to restart the Chrome extension if it freezes?

You are working with your Chrome extension and suddenly the browser freezes. How frustrating. It is not common, but it happens. If Chrome crashes, or freezes, you will get an error message stating the type of error, for example, a proxy error, or the web page is not available.

Chrome help lists a number of troubleshooting tips:

Close other tabs and apps
Restart the browser
Check for malware
Test the network for issues
If your extension is causing a conflict with Chrome, follow these instructions:

At the top right, click More Settings.
At the bottom, click Advanced.
Click Reset and clean up Update or remove incompatible applications.
If you don’t see this option, there isn’t a problem application.
Decide if you want to update or remove each app from the list.
Open your computer’s app store and check for an update.

FAQ

Do Chrome extensions get paid?

In 2020, Google shut down paid Chrome extensions on the Chrome Web Store. This means you no longer can charge for your extensions in the web store. You can use other platforms.

How do I publish a Chrome extension?

Once you have your extension ready, follow these instructions to publish it on the Chrome Store:

Create your zip file
Create and set up a developer account
Upload the extension
Add assets for your listing
Submit your item for publishing

How to Improve User Experience and Get More Conversions

This is a broad subject far from the scope of this question but here are some basic principles:

Keep the navigation of your extension simple
Offer good customer support
Make your extension easy to use
Ensure it doesn’t increase browser memory consumption.
Simplify login for Google users

What technologies are used to write extensions for Chrome?

Extensions are made of different components, created with multiple web development technologies. The most popular are HTML, CSS, and JavaScript.

Can extensions create UI outside of the rendered web page?

According to the Chrome developer’s page, yes, the extension may add buttons to the browser interface. Extensions can also create popup notifications.

Can extensions modify chrome:// URLs?

Extensions, by definition, expand the browser by using APIs to modify browser behavior. Since they are built on web technologies, they run on separate, execution environments and interact with the Chrome browser.

How do I build a UI for my extension?

An extension UI needs to be as minimal as possible. You can find the detailed instructions in the Developer section of Chrome. Here are some basic steps:

Allow the extension on all pages by registering a browser action in the manifest. Add a badge to identify the extension.
Define the rules for activating the extension.
Provide the icons.
You can add other features such as pop-ups, tooltips, and more.

So, You Built Your Extension, Now How Do You Make Money From It?

Usually, the goal of building an extension is to monetize it. How do you do that? Here at CodeFuel we are experts in extension monetization as part of our all in one monetization platform for digital properties.

Monetization strategies for extensions may include:

Advertising
Charging for the Extension
Work on a subscription basis

And more.

You can learn more about strategies, how-tos and tips about extension monetization in our guide: How to Monetize your Browser Extension. Search the CodeFuel blog for lots of practical knowledge about monetizing apps, websites, search and extensions.

Microsoft Ad Exchange Has a New Supply Partner of 2022 – And it’s CodeFuel

by Sharona Meushar | Feb 10, 2022 | Search

What a year! What a week!

Excited to share that we are a Microsoft Advertising Partner Awards Winner –
Supply Partner of the Year EMEA!
We are so proud of the team and of this great achievement. Winning this award came following amazing teamwork and collaboration, to ensure that we bring value to our partners and publishers while maintaining high-quality standards.

Here’s to an amazing 2022, and many more achievements ahead!

Together we are limitless!

Read the news announcement: Perion’s Search Advertising Business Unit, CodeFuel, Wins Microsoft Advertising’s Supply Partner of the Year Award
To learn more about how we got there – watch the clip:

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