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Optimizing Formats for Advertising Success

Of course, the content of your ads is critical to their success. Use the right appeals to emotion, the right calls to action, and the right rhetorical strategies and you’ll increase user engagement and motivate people to buy your product or service. However, the...

What Do Premium Ad Units Consist Of?

Talk of premium ad units usually centers around investment in them, and it usually refers to placement on high-quality websites. But this isn’t the whole story. In fact, it’s not even always part of the story. What makes an ad unit “premium” has much more to do with...

How to Determine Real User Intent

Say you’re browsing online and you see a story on your Facebook feed about a big storm in Kansas, so you click on it to learn more. You don’t live in Kansas. You don’t know anyone who lives in Kansas. But you saw some gnarly photos of the wreckage, and you were...