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How to Maximize Your Personalization

Personalization is critical to helping you get more out of your advertising and marketing. When people feel like the content they are looking at is created just for them, they feel more engaged. They are more willing to pay attention, and they are more likely to act...

Optimizing Formats for Advertising Success

Of course, the content of your ads is critical to their success. Use the right appeals to emotion, the right calls to action, and the right rhetorical strategies and you’ll increase user engagement and motivate people to buy your product or service. However, the...

What Do Premium Ad Units Consist Of?

Talk of premium ad units usually centers around investment in them, and it usually refers to placement on high-quality websites. But this isn’t the whole story. In fact, it’s not even always part of the story. What makes an ad unit “premium” has much more to do with...