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Striving For Stickiness

You’ve worked hard to get your app or website up and running, and you certainly want people to use it. And it would be really nice if everyone who used it did so often and stayed for a while. In industry lingo, that effect is known as stickiness, and it’s...

Monetization 101

So, you’ve developed an amazing new app that even your grandmother uses every day, but you’re still not making any out money out of it. Your grandmother has told her friends about the app – and they’ve told their friends – but...