App Monetization Guide 2021 – Best Strategies and Tips

App Monetization Guide 2021 – Best Strategies and Tips

Congrats, you developed a new app for your business. This will help your company to reach customers and offer a better experience. Besides having your customers interacting with your company anytime and anywhere, you can increase the ROI of your application by monetizing. In this How to Monetize Mobile Apps – The Essential Guide, we, at CodeFuel, will walk you through all you need to know to monetize your apps successfully.

What Is App Monetization? 

It is the process of generating revenue from your app. When publishers offer free apps, they generate revenue in other ways. 

Developers need to generate revenue from their apps, but it can be challenging to stay afloat without a solid amount of funding. With most apps free to install, developers need to adjust their revenue model to generate cash after the user downloads the app. While coming up with your business model, you need to ensure that your app generates revenue and provides a great user experience

The Mobile Apps Market

From banking to gaming and dating, we use mobile apps for our everyday needs on our smartphones. In recent years, the mobile apps market has increased exponentially. Here are some statistics: 

Number of mobile app downloads worldwide in 2020    218B

Global consumer spending on mobile apps in 2019     $120B

User retention rate of mobile apps worldwide 2019     32%

Apps that are used only once in 2019    25%

Most popular mobile app monetization strategy in 2019    Subscription model

Avg consumer spending on mobile apps in the 3rd quarter 2020   $4.64/user

Number of apps available in the Google Play Store3.04M

Number of apps available in the Apple App Store 1.96

What can we learn from this?

 While in recent years advertising was the most popular monetization strategy, by the end of 2019 and 2020, subscription was the most popular app monetization model. Subscription and pay monthly models work for giants like Netflix and Spotify. In the next section, we will look into these points as we explore the different app monetization strategies. 

How Mobile App Advertising Works

One of the most popular ways to monetize a mobile application is by adding ads to it. Mobile app advertising allows you to make money from an app without actually charging for the app. When a user downloads your app, it will present your user with ads. Every time the ads get viewed or clicked via your app, you get paid a fee. 

That works because people prefer not to pay for the apps they download. No matter how cheap the app is, if there is a free alternative that works, chances are the user will prefer it. That’s why, according to Statista, 96.7% of apps in the Google Play Store in January 2021 were free.

How do you get paid? There are two metrics you should know:  

  • CPC: Cost per click. It means the amount the advertiser pays for each click on their ads. 
  • CPM: Cost per mille (thousand impressions). With this system, the advertisers set the price they will pay per 1000 ad impressions. As a developer or publisher, you’ll get paid every time a CPM ad is served to your app, and a user views it.

In the Google Play Store, CPM ads and CPC ads compete against each other. Google displays the ads that earn more revenue for you.  

11 Top Strategies to Monetize Mobile Apps

When you plan to launch an app, monetization needs to be more than an afterthought. You should plan how your app will make money from the beginning of the project. There are many app monetization strategies applicable according to the type of app and audience. Some companies focus on one approach, while others use a combination of methods. Let’s explore: 

  • Freemium – In-App Purchases

This strategy allows the user to download the app for free, but some premium features are behind a paywall. The users can try the app in the basic format, but if they want multiplayer, for example, they need to purchase the premium version. This approach can increase the audience reach and the number of downloads. Gamers can buy accessories for their characters, resources, or premium packages.

  • In-App Advertising

In-app adverts are ads that appear when a person uses the app. It seems simple, but each application implements in-app advertising in a different way. Like with every monetization strategy, it has pros and cons. On the one hand, it is easy to implement. But on the other side, too many ads can annoy the users. 

How does in-app advertising work? Unlike mobile web ads, in-app advertisements appear within a mobile app. They can be banners, video ads, or display ads. Because of the large amount of time people spend on their phones, using their preferred apps, in-app advertising has a higher response among users. 

What are the most common Ad Formats? 

Banner Ads: they are usually so small on a mobile screen that they don’t provide a lot of value for the advertiser.

    • Interstitial Ads: they are often served at the end of a section or flow on a game. Also, when the app is loading. 
    • Native Ads: these types of ads integrate seamlessly into the app. Therefore, they have a higher engagement rate. 
    • Affiliate Ads: these generate commission from other applications by advertising them through your app. 
  • Upgrade to Remove Ads

In this model, ads are served unless the user pays the subscription to remove them. Spotify and YouTube music use this model.

  • Smart Installers

Ensuring your users install the app seamlessly is part of providing a great user experience. You can also earn some revenue by using a smart installer and display third-party ads. Keep the offers related to what our app offers to give more value to users.   

  • Bundle Deals

Combining several utilities or extensions can be a way to give more value to your audience and increase your application’s exposure. Bundles generally attract users to perceive that they are getting a good deal, and they are more likely to buy the app.  

  • Search Monetization

A search monetization strategy, such as CodeFuel, earns money by adding search capabilities to your app. Every time a user performs a search from a third-party search box, your app pulls the results from other services, and your app gets paid. 

  • Pay-to-Download Apps (or Paid Apps)

In this model, developers and software publishers simply charge users for downloading the product. Publishers usually combine this model with a freemium trial period or ads. This is one of the least popular strategies because users now don’t want to pay for an app when there are many free others. 

  • Affiliate marketing

Can you apply affiliate marketing for a model application? Sure, this strategy allows the app to deliver value to the end-user with coupons, season deals of other brands. This commission-based sales method involves reselling services through affiliate programs in the app. 

  • Merchandise

You can use your apps as a sales channel for your own goods or services. For example, a restaurant can use an app to sell delivery orders. An online store can use a mobile app to extend its reach, offer deals and special sales.

  • Transaction fees

Your app can be a platform to sell other people’s goods and services. Uber and Airbnb use this model where they get a commission fee for their services. 

  • Freemium/ Subscription service

Subscriptions are very popular as a way to generate app revenue. This model still lets the user download the app for free. They get access to all the features of the app for a trial period. Once this trial is over, they need to subscribe to keep using the app. This model is used by Netflix, Amazon Prime, almost all VPNs, and many other categories.

Best Practices to Improve App Monetization

When monetizing our app, there are some tips that can improve the strategies you implement: 

  • Measure user engagement – user engagement rate is one of the best metrics you can use to track your app’s chances of getting monetized. If user engagement is high, it means users are satisfied. Also, the more time the user spends in the app, the more likely they will purchase. 
  • Create loyalty with perks and discounts – reward loyal customers with discounts and perks. Some users may not feel comfortable with in-app purchases, but when offered a discount, may convert them. 
  • Build a community –  some apps like mobile games thrive with communities. Players are more engaged and tend to make more in-app purchases when belonging to a community. But this practice doesn’t work only with gaming apps, cooking apps, 

How to Monetize Your Mobile App by Increasing Engagement

1. Search Ads

Search ads can catch your audience’s attention about your app and remind existing users to use your application. These ads appear whenever a user searches similar keywords or categories. Moreover, you can create ads in the Google Ad Network that only appear to users who already have your app. 

2. Social Media Ads

Promote your app on social media through ads that link directly from sponsored Facebook posts into your app. You can do this on Facebook and Twitter. 

3. Push Notifications

Catch the attention of your audience when they are not using your app. For example, have your app send notifications based on location triggers. Or send your users regular reminders with valuable and relevant content from the app. 

4. Recommendation engines

Use your app with a recommendation engine to suggest related products and services that the user may want. The recommendation engine algorithm can determine exactly which offers to promote, and you profit from the clicks and referrals. 

5. Promote cross-platform 

You can list your application not only in Google Play and Apple Store; there are other directories and app stores outside the US that can also offer revenue. Who knows? Your app might be a success in Europe. 

How to measure app success

Companies generally measure an app’s success by tracking general performance indicators like the number of mobile downloads, the number of subscriptions, the retention rate, active users, and so on. Yet, the number of downloads is not the only metric to monitor your app’s success. After all, you need to know if your app is generating revenue. 

App Monetization Metrics You Should Know

Average revenue per user (ARPU) Average amount of money generated per person multiplied by the total customer base
Customer acquisition cost (CAC) The cost of acquiring a customer. Includes labor, advertising, and other costs. 
Customer Lifetime Value (CLC) Measures the net profit generated by every customer. 
Cost per Mille In this agreement, the publisher charges advertisers a flat rate for every 1000 views of an ad. 
Cost per Click You get paid when a user clicks or taps on an ad. 
Cost per Action Only pays the developers if the user makes a purchase. 
Cost per View This is related to video ads. It pays you every time a user watches most of a video in your app. 
Cost per Install You get paid every time a user installs an app. 

Stats and Figures About App Monetization

Here are the top 5 stats and figures you must know about app monetization in 2021. 

  • Distribution of free and paid Android apps in the Google Play Store as of January 2021
Statistic: Distribution of free and paid Android apps in the Google Play Store as of March 2021 | Statista
Find more statistics at Statista

Mobile app popular business models

  • The biggest app stores in the world:

Google Play  Apple App Store
2.87 million apps 1.96 million apps
  • Global consumer spending

Google Play  Apple App Store
$1.3 billion $19 billion

Average app price

Google Play  Apple App Store
Between $1 and $2  $1.02


What can we learn from them?

Free downloading is still the preferred way for users to try an app. Most apps in the app stores are free, which means that developers need to find other monetization options. From them, subscription models are the most successful. Even when you charge for your app, keep it low priced, as most applications are under $5 in the app stores. 

What Does the Future Hold for Monetizing and Promoting Apps?

There is no doubt that the global mobile market is growing. According to Allied Market Research, it is expected to grow over $400 billion by 2026. From the report, we can identify the three biggest trends for app monetization for 2021 and beyond:

  1. Targeted advertising: personalization is one of the biggest trends of the last years. Relevant ads provide the highest engagement. Therefore, most mobile apps use AI algorithms and services that help them show relevant advertising
  2. Subscription is becoming the new normal. Netflix, Prime Video, and gaming apps are leading the trend with the subscription model and upgrades. 
  3. Virtual merchandise: In-app purchases of upgrades and packages in mobile games. 

How CodeFuel Helps Companies to Monetize their Mobile Apps

CodeFuel is a complete solution that lets you leverage search, ads, shopping, and news to monetize your mobile app. By adding user intent search, you can enhance mobile applications and increase revenue. 

Ready to increase your app revenue? Learn more about how CodeFuel can help

FAQs About App Monetization

How do you monetize your mobile app?

Use the strategies mentioned in this article, like in-app purchases, freemium/premium versions, in-app advertising, and more. 

How do I monetize my app with ads?

You can use affiliate ads that allow your app to generate commission from other apps by advertising them in your app. You can also display relevant native ads by using search or shopping ads engines like CodeFuel. 

How do I monetize apps without ads? 

You can offer premium paid features or a paid version of your app. Subscriptions and app referral programs also allow you to make money without apps,

March Publisher Insights – Highs and Lows

March Publisher Insights – Highs and Lows

Two and a half months into 2021 and the network search data is already telling a story. How are people searching as we mark one year of COVID-19? Here is an example of some of the data we are sharing with our partners to help them better buy media for their business.

The Highs

These are the categories that showed a significant increase month over month:

  • The Home & Garden category exhibited a spike of 44%(!) in search volume.
  • Also on the rise is the Automotive category, with an increase of 28% in search volume.
  • While Travel is still underperforming for this time of the year, search volume has increased by 19% compared to the previous 30 days.
  • The Careers category has also shown an increase of 6% in search volume.

Why should I care?
Advertising in the above categories could net better results in the upcoming months, either thanks to the immense growth in search volume or the higher CTR (higher buying intent) we are seeing.

The Lows

  • The Technology and Computing category has decreased in search volume by -3.5%, but the Mobile Phones sub-category has gained a modest increase in search volume of 2.3% compared to the previous month.
  • The News category has dropped in search volume by -13%.
  • The Real Estate category has dropped by -6% in search volume.

Why should I care?
While the interest in Technology has generally dropped, mobile phones specifically increased in both volume and intent (CTR), which means that lower bids can get better results compared to the previous month.

If you also wish to leverage search trends information in real-time for your campaigns or learn more about how you can monetize your digital assets based on search trend insights, drop us a line here.

New Year. New GEOs to grow your business

New Year. New GEOs to grow your business

Happy New Year everyone! As we start 2021, here’s hoping for a happy, healthy, and prosperous year for all of us. We are delighted to start the year with good news and announce that we now have Bing search coverage in even more GEOs to help you serve searchers in more countries. 
Expanding your reach to additional countries is not the only benefit here, as we also now have coverage for mobile traffic in 34 countries. While in the past year due to Covid-19 we have seen an increase in desktop traffic, mobile traffic keeps growing as well.    

The list of countries now serviced across desktop and mobile are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, United States, Venezuela, and Vietnam.  

As a reminder, search coverage is also available in Russia, Belarus, Moldova, Kazakhstan, Armenia, Azerbaijan, Tajikistan, and Uzbekistan, connecting searchers with search results powered by Yandex across mobile and desktop. 

Our team is happy to assist you in implementing search solutions and making the most out of the available new countries. Please feel free to reach out to your Account Manager for more details.

Not working with us yet? Now is definitely the time to join!  

10 Tried and Tested Tips to Promote your Browser Extension

10 Tried and Tested Tips to Promote your Browser Extension

Browsers help us surf the web and find quickly what we are looking for. As we spend more time online, the web browser is turning into our go-to place for online activities, including work, shopping, and recreation. 

Extensions are convenient because they allow us to perform activities right on the browser. They help us correct our writing, save our passwords, share information on social media, and even generate leads. With over 1.2 billion downloads, browser extensions are very popular and every day more are added. There is great market potential. 

If you own a browser extension, one of your main goals is to make sure people are going to find it, download it, and use it. This post gives tried and tested tips and tricks to make your browser extension stand out. 

How Browser Extensions work

A browser extension is a small software package or plugin, that enhances and customizes the browsing experience for the user. These plugins offer an added function that improves the interaction of the user with the page. 

Extensions give the user the possibility to customize the functionality of the browser to personal preferences. They have a single purpose, even when including a range of functionality. For example, Chrome Platform Analytics (CPA) extensions collect users’ interactions from apps and extensions and analyze them with Google Analytics. 

Other examples are grammar checkers, online emails. You can use extensions to drive searchers to your site or to introduce product ads and news to searchers and users. The possibilities are endless. 

What’s So Popular About Browser Extensions

Extensions have gained a lot of popularity because of their convenience and availability. Some reasons browser extensions are so popular: 

Immediate results 

Most extensions don’t have a learning curve. They run in the background of your browser and are there when you need them. For example, the extension checking the grammar and spelling while I write this post. You can use extensions for lead generation. An example of that is Rocket Reach, which gives you prospect email addresses on every site you visit with one click. 

Simplify processes 

Browser extensions simplify many of the processes or online activities you need to do. For example, password-storage extensions, like LastPass, will show up when you sign up to a new service, suggesting strong passwords and asking: “Would you like LastPass to add this password to your vault?”. Extensions make your work easier. 

Improve the performance of your current applications

Extensions supercharge your current application’s performance. They add extra features and capabilities, integrating easily with your browser interface. 

Multiple availabilities

You can find extensions available for multiple browsers, like Chrome, Firefox, and Edge, so no matter what you regularly use to access the web, you can enhance the experience. Also, most extensions are available for multiple geo-locations so users can install it and use it wherever they are.

10 Techniques to promote your extension

1. Include it in browser extensions directories

There are a number of directories where you can apply and ask for your extension to be included. For example, Chrome extensions directories, Firefox, or Microsoft Store

When you submit your extension, write a clear description, outline what the benefits are, and show proof, a gap in the market or that you already have a customer base. Keep in mind to comply with the browser guidelines with your extension. 

2. Add promotional images

Use promotional images according to your browser guidelines. Extensions with no images have almost no rank in search results and in your category. 

3. Build a landing page for your extension

Make sure you have a web page for your extension on your website. You can add information here that wouldn’t fit in the extension description. Use the page to describe what the benefits are, and how it works. In the browser store description, link to the page. 

4. Optimize the description

Look for popular keywords in the browser store and focus on less than 5. Keep them relevant to what your extension does. For example, a lead generation extension can have keywords such as prospects, leads, b2b. Use them to optimize the description. 

Add keywords to the name of your extension. Keywords in the title can bump up your extension ranking. You can also improve your ranking with long-tail keywords. To achieve that, make your description longer. make it long, 

5. Add your extension to the right category

 Be careful to add your extension to the proper category. When the extension seems to fit in several categories, select the most relevant to your audience. Ask yourself if you were a user, where would you search for your extension?

6. Update the extension frequently

Outdated extensions get outranked in browser stores. With every update, you get another chance to be noticed. Boost your chances of ranking high in SERP by updating your extension frequently. 

7. Give a freebie

People love free stuff. So, free things get very popular quickly. Therefore, you can add a freebie to your users, such as unlock premium features, for example. Ask them to refer family and friends and get an extra discount. 

8. Guest blogging

You can talk about the benefits of your extensions in your blog, but you can also spread the voice as a guest blogger in popular publications. This widens your audience, attracting users outside your area of influence. 

9. Catch the ride with influencers

Getting influencers to use your extension is a great way to provide social proof of your product. Choose influencers that cater to your target audience and get them to provide a review of your product and endorse it. Users like to get testimonials of people that actually are taking advantage of the benefits of the extension. 

10. Multi-channel promotion campaigns 

It goes without saying that you should promote your extension on any relevant channel. Include email marketing campaigns, talk about it in your blog, promote it on social media channels. Create a buzz around your extension before launching, when adding features, or updating it. Release news periodically to keep your audience’s attention. 

The Bottom Line

Everybody wants loads of users to find their extension and use it. Make your extension stand out:

  • It starts by building a great product that solves a problem for the user. 
  • When adding the extension to the directory: choose the right category, make it stand out with visuals, and follow the browser’s guidelines to a “t”. 
  • promote your extension through social media and influencers. 

 

Hopefully, in this post, we brought you a framework to promote your browser extension to both new and current audiences. 

 

Q

The Ultimate Tips to Extension UX/UI Design 

The Ultimate Tips to Extension UX/UI Design 

As people conduct more and more of their activities online, companies compete to get and keep users’ attention. For extension developers, great user experience is critical to success. But what does it take to design a great UX in an extension? In this post, we bring you the best practices and tips to improve your UX Design. 

Why Is It UX Important?

User experience refers to how a user feels when interacting with the product. The person’s attitude about using a product or service. It includes the user perception of the usability and efficiency of the product, as well as the cognitive effort needed to complete a task. In a market with thousands of new apps coming all the time, competition is fierce. UX usually trumps over flashy designs. How many times did you download an app only to find out it is too complicated or clumsy to use? While the most stunning design can attract more users, it is often the app with the best customer experience the most successful. That’s the importance of a great UX; it keeps your users engaged and spreads the word about how great it is to use your extension. To put it in the words of Jared Spool, the founding principal of User Interface Engineering, “Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” 

What Makes a Great UX?

Great user experience takes several factors into account, such as usability, intuitiveness, coherence, the time and effort it takes the user to complete a task. Let’s explore some of them:

Intuitive use

The time you take between opening an app or an extension and start using it shows how effective is the user experience design. If the install-use process goes in a few steps, with not a lot of instructions, the UX is effective. In addition, the designer should consider conventions and design patterns. For instance, using buttons to confirm an action, a triangle to show “play” are conventions that ease the experience for the user. Don’t reinvent the wheel. 

Usability

When you test the user experience of a product, what you’re actually checking is the usability of the product. How seamless and easily a user can complete the intended task on an app or an extension while enjoying doing it. You should also try to prevent user errors as much as possible. For example, add a sample email like name@domain.com in the email address field. You can also add examples of correct input. This can help prevent user frustration. What makes a product easily usable?

  • It is easy to manipulate
  • It has simple steps, minimal clicks to complete the task
  • The navigation is clear, users always know where they are 
  • Everyone can use the product regardless of skill or experience

Compliance with User Experience Design Conventions When looking at extensions and apps to install, you may have noticed there are similar characteristics in the button placements, icons, and such. Design conventions aim to avoid user frustration by keeping common “rules of thumb”  for user experience. The browser you design for When designing an extension, take into account how different browsers can support your extension. Be sure to check the developer guidelines.  Keep in mind not to override browser functionality. For example, using keyboard shortcuts that belong to the browser or canceling right-click options. You should also consider that some browsers have more rigid guidelines than others. Here’s a brief list of developer guidelines for major browsers: 

6 Tips to Design a Successful Extension

You want users to have an exceptional experience with your extension, right? The better experience, the more people will download it and the reviews will make it a hit. Below you can find six tips to ensure your extension is enticing, useful, and retains users. 

1. Pay attention to the use cases

What is the need your extension is filling? Focus on the main use case, addressing the pain point according to the target audience. The extension should give users an additional feature or capability that solves a problem, saving time, money, or effort.  

2. Keep it within the context

Think about the frequency people will use your extension. If users only use the extension sporadically, you can focus more on making your extension attractive for new users. If your extension needs to run at all times, then it is more important to blend the extension seamlessly to the browsing experience.  Keep in mind to limit the screen space your extension takes. Some extensions work right on the taskbar, others open a pop-up window. Take care that the pop-up doesn’t take half a screen. 

3. Be consistent with your brand

The add-on is a part of your brand. Therefore, align the branding for the extension with your company branding app. It should share the voice, colors, in a consistent journey. Ideally, the extension should help you achieve your company’s business goals.  

4. Don’t forget the performance

Loading speed is not a bonus, but a necessity nowadays. Your extension can be functional and attractive, but if it stalls or slows down the browsing experience, people will quickly uninstall it. Make it as light as possible. 

5. Be Creative

If you carried out several UX projects, you can know what works and what doesn’t. Review past successful projects to get insights and ideas, extracting the information you can use again. Also, look at your competitors. How similar extensions are solving the problem? However, always test things with your extension and your users. Check the browser’s features, maybe you can integrate some to your extension. An example of this is how Uber pairs with Google Maps. 

6. Conduct a UX Audit

Once your extension is live, it is time to review how it works. Conducting periodic UX audits and reviews can help you refine the success of the user experience on your extension. You can check how users actually interact with the extension, what features they find useful, and what not. 

Monetize your Extensions with CodeFuel

 After launching your extension, think about monetization.  Here at CodeFuel, we help you monetize your extensions. When you use CodeFuel, users download your extension from the browser web store. Then, a search box appears in a new tab with results that are powered by one of our search partners. When a user searches, the box leads to a customized search results page or to a search engine SERP.  Hopefully, this post gave you some tips and best practices to improve your extension UX. A great user experience is one of the key elements to a successful extension. 

Features and Solutions Your e-Commerce Site Cannot Miss

Features and Solutions Your e-Commerce Site Cannot Miss

When you shop online you want to find quickly what you are looking for and fast checkout, right? Users want eCommerce websites to be attractive, functional, and easy to use. Your website’s success depends not only on what you offer and how well you market the site but mainly on what features the website offers to the user. 

The internet is full of useful solutions that promise to increase traffic and boost conversions. A quick search can show hundreds of tutorials about how to turn your website into an Internet success. What features and solutions are essential for a successful eCommerce website? Let’s explore.   

What Makes a Successful eCommerce Site?

In a world with over 47 billion websites and with the average conversion rate between 2-3%, you need to stand out to get people to opt-in, engage and buy. These tips and solutions can help you increase your conversion rates and lead your e-commerce to success. 

#1: Optimize your Website for Fast Loading Time

Just two seconds.

That’s the time the average Internet user will wait for your website to load. In this age of instant gratification, if your website takes longer to load,  53% of customers will continue on to other sites. There are a few actions you can take to ensure your website’s loading speed is in shape. 

  1. Figure out your baseline speed – you can use GMetrix, Google Page Speed Insights or another speed checker. Make sure you check both your mobile and desktop speeds.speed test ecommerce sites
  2. Use a high performing hosting plan – if your host is offering several plans, check that you are using the high performing version. It may cost more, but it pays off in the long run with increased conversions. 
  3. Optimize images – large or heavy images can slow your website speed. You can compress your images by resizing, cropping or changing the format. If you are not the DIY type, you can opt for using an optimizer tool. A quick search can offer you both free and paid options. 

#2: Track and Optimize Performance

You can’t improve what you cannot measure, so the saying goes. You need to know about your website traffic with real-time data to optimize it.

#3: Don’t forget SEO and CRO

Search Engine Optimization (SEO) optimizes the content so search engines can get your site ranked higher in Search Engines Result Pages (SERPs). Conversion Rate Optimization (CRO) optimizes content for users to get them to complete the call-to-action.

You would want to use them together to increase both traffic and conversions. But optimizing your content for both SEO and CRO is not that easy. Search engines algorithms focus on three key factors to determine page rank:

  • keywords and on-page SEO
  • content quality 
  • usage data

Not only you need to improve your SEO to get visitors to your site, but make sure the on-page copy is built for conversion. There are a lot of free and paid tools to check if your website’s copy and content are on target, many of them with free trial periods. 

Give Quality Content and Strong Copy

A strong copy increases conversions by addressing the user query,  driving action, and building relationships with the customers. But first, you need to attract the visitor’s attention to read your content. According to an eye-tracking study, most people don’t read every word of a page, instead, they scan for the most interesting content first.

#4: Give Your Customers What They’re Looking For, and Quickly

Visitors tend to leave a site if it takes too long to find what they’re looking for. Here are a few ways you can help your customers in their search: 

Manage the product categories

Customers looking for a product search based on keywords. That’s why it is important to tag products in a way they can fit into multiple subcategories. For example, if someone is looking for a “wireless headset” but you only have it listed as “gaming headset”, the visitor can understand you don’t carry the product and leave.  

Managing your products categories can help them find what they are looking for right away. Every e-commerce site builder and platform has different product taxonomy processes, so make sure to check yours. 

Optimize your search and recommendations

You can help users find the product they are searching for by optimizing your site search and recommendations. Changes in design can attract visitors to your search functions. Here are some recommendations:

  • Make your search box scroll as the visitor scrolls down
  • Add a call-to-action text to your search box
  • Use autocomplete and offer suggestions
  • Add a “you may also like” features. This ensures your customer always gets value from your site. 

Use Product Ads and Leverage Intent

You can add product shopping ads like ShoppingFuel to further aid potential customers to search and find you. 

Product shopping ads appear following a user search query at the top of the search engine result pages. Therefore, using product ads you can drive more traffic to your website, and help boost your ranking while drawing the attention of high-intent buyers. 

#5:  Focus on the User Experience

Visitors tend to stay and return to sites that provide a great customer experience. There are a few tips to make your customer journey a smooth ride from landing page to check out:

    • Smooth navigation – ensure your interface is user friendly. The rule of thumb is:  simpler, the better. Provide an easy-to-find menu with very few steps to checkout. 
    • Eliminate checkout barriers –  accepting multiple payment options and don’t require every customer to register to buy. Sometimes all a customer wants is to buy a T-shirt. 
    • Go after abandoned carts– if a customer doesn’t complete a purchase, you need to know why and how to fix it. A 

#6: Go mobile

These days a mobile-first or a mobile-friendly site is a must have for any eCommerce business. Customers make half of their online purchases from their phones. So, ensure your website is fully responsive, following the same standards of user experience and easy checkout that your desktop version. And, since search engine algorithms are prioritizing mobile-first sites, having a mobile-friendly site also helps with page ranking. 

What Are the Essential Solutions for an E-Commerce Website?

In summary, the essential solutions for a successful website  are the ones that help your eCommerce site serve customers faster and better by:

  • Loading faster
  • Giving quick and accurate query results- giving value and transforming searchers into buyers.
  • Provide a smooth customer journey – including simplifying the checkout.
  • Track and optimize performance

Solutions such as CodeFuel’s ShoppingFuel and SearchFuel, provide value to your potential buyers, increasing conversion, and retention. And a happy visitor is a loyal customer. Contact us to learn how we can help.