The State of Search Marketing 2016

The rules for search marketing are always changing. As soon as you find one strategy that works well, the engines change up their algorithms and leave you scrambling to find new ways to get the traffic you need. Some strategies may continue to work even with the...

Google User Interface Shows Fewer Organic Links

When you search for something, the Google user interface – otherwise known as the first page of your search results – has traditionally shown you 10 links to sites Google believes provide the information you need. The goal for marketers has always been to be among...

What You Need to Know about the New Penguin Update

Four years ago, Google made waves when it rolled out its Penguin update. Before that, marketers were going wild getting links to their site trying to raise their position in the SERPs. Some were even paying for links and getting results. But Google put a stop to all...

Quantity vs. Quality in SEO

As soon as you start your keyword research for your site, you realize that there are literally thousands of keywords that you could target to rank in search and attract the target audience you want. You enter one keyword, and you get dozens of suggestions back for...

New Google Alert Widget

Brand management is an important part of your SEO strategy. You need to know how people are talking about your brand so that you can see what information might come up when people search for your brand or items related to your brand. That might mean that you need to...
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