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What You Need to Know about the New Penguin Update

Four years ago, Google made waves when it rolled out its Penguin update. Before that, marketers were going wild getting links to their site trying to raise their position in the SERPs. Some were even paying for links and getting results. But Google put a stop to all...

Quantity vs. Quality in SEO

As soon as you start your keyword research for your site, you realize that there are literally thousands of keywords that you could target to rank in search and attract the target audience you want. You enter one keyword, and you get dozens of suggestions back for...

New Google Alert Widget

Brand management is an important part of your SEO strategy. You need to know how people are talking about your brand so that you can see what information might come up when people search for your brand or items related to your brand. That might mean that you need to...

60 Percent of Searches Now from Mobile Devices

Mobile continues to be a major player in search as more and more people use smart phones to access websites for entertainment and information. The latest reports from Google and Hitwise show that nearly 60 percent of search now from mobile devices. The Hitwise data is...

New Google Help Document Clarifies Metrics

Google may seem like an enigma when it comes to understanding its algorithm, but short of actually explaining its secret formula, Google is actually fairly open about helping you understand what it looks for when evaluating sites. The search giant provides regular...

Google Search Tips and Tricks

As a marketer, you focus on how to optimize your site for the way people search. But as a user, you just want to get the information you need quickly. While it may seem like we know everything there is to know about Google at this point (except the exact, mysterious...