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Making the Most of User Engagement Reports

User engagement reports can reveal the end results of all your hard work when creating online marketing campaigns. Of course, you want your visitors to either buy your products or to give you their information to become leads. But before most of them will do either of...

Emotional Targeting and User Engagement

Let’s look at a real-world example of emotional targeting and user engagement… You see a new shade of lipstick that you think will make you look drop dead gorgeous, and you buy it impulsively without thinking much or at all about the cost or whether you actually need...