To keep up with the changing face of marketing and monetization, you need to know content websites’ rules for 2016.
Whether you’re a big blog or another large content site, it’s critical to keep up with the curve in today’s competitive environment. Content drives traffic and dollars, so every content-rich website should follow best practices to keep their users on board and profitable.
Here are the top rules your content website should follow in 2016:
Include Videos on Your Site
Everyone with a successful website should know that photos are a requirement when it comes to content marketing. Photos earn more clicks, likes, and shares.
But photos are just the beginning. To engage today’s visually-oriented customer, include videos as a core content format for your website.
The world’s biggest blogs, from TechCrunch to Huffington Post, have all adopted video. And statistics prove that video is the next big thing when it comes to marketing.
Focus on User Engagement
The user experience is your top priority. A poor user experience will deter visitors and a good one will keep them around. Traffic is the first step towards building an audience and engagement is the second step.
User engagement has become a big buzzword recently…and rightly so. Companies from Google to Facebook recognize the value in capturing users’ attention spans. The longer you can hold someone’s attention span, the more money you can make from them.
To keep users around, you need to learn from your analytics, add value with your content, and interact with your customers.
Implement Content Recommendation Engines
Content recommendation engines take the form of related content widgets.
These tools are specifically designed to decrease bounce rate by showing users content that’s similar to what they’re currently viewing. When you implement the right solution, you’ll recirculate users throughout your site, increasing engagement.
Naturally, the longer they stay on your site and the more content they view, the more attention they devote to your brand and your monetization strategy.
Incorporate the Right Site Search Solution
Site search – also called in-site search or on-site search – isn’t the same as Google or Bing. Big search engines crawl the web, but site search tools are built specifically for internal website use.
An appropriate site search tool forms a critical part of every site’s navigation structure. Like content recommendation solutions, these will keep users on your site longer by helping them find content that meets their immediate needs.
Other benefits include customization and monetization. You can deliver or promote content of your choosing. And you can even find in-site search tools that monetize search queries by delivering relevant content or ads.
Be Ready for 2016 Trends
The internet marketing ecosystem is constantly evolving. And in 2016, that won’t change. Make sure you are ready for next year’s trends:
- Ensure that your marketing strategy is mobile-friendly and even mobile-first.
- As mentioned, make sure video forms an integral part of your content.
- Facebook has introduced a number of new strategies and it may be poised to compete with YouTube, Google, Microsoft, and perhaps even LinkedIn – make sure you are represented on this all-important platform.
- Virtual reality and augmented reality may not be here yet, but they are on the verge of being released…2016 may be the beginning of a new era for content marketers. The sooner you are prepared, the better.
Your Content Website Is Just the Beginning
You need a marketing strategy that pulls in traffic from around the web and the world. SEO is a critical strategy for any content website, but it shouldn’t be the only one.
Pull in traffic from other sources, from paid advertising to social media. Your customer acquisition strategy should be diverse and omnichannel, without relying too heavily on a single tactic or source.
Once you have acquired customers, focus on keeping them by engaging them, as mentioned above.
Here are other ways to keep users coming to your site…even when they aren’t on your site:
- Email – An email strategy will remind users about your existence, even when they forget to visit your site. You can keep them updated, promote products, and earn money, even when they’re offsite.
- Social – The same goes for social media. Though social users aren’t as easily monetized, it’s a good way to distribute content and increase your reach. Users can be filtered back to your site to keep fueling your monetization strategy.
- Paid Traffic – Paid ads are often most useful for products and services. Today, though, you can promote your site through third-party content recommendation engines. These function much like ads, by delivering relevant, useful content to users on external websites. It’s a good way to boost user acquisition and engagement.
Whether you run a blog or another large, content-rich website, you’ll need to focus on the trends that matter in 2016. The marketplace is becoming more competitive, so it’s vital that you keep your website and your marketing strategy state-of-the-art.