LinkedIn hasn’t generated much excitement in a while, so the owners probably thought it was time for a shakeup. The result is a new user interface that has many people scratching their heads and scrambling to find the information they were used to in the past.
The new interface has been designed to freshen up the look while also improving the user experience. But before that can happen, people have to get used to the new interface and learn how it works.
Here’s your guide to the new LinkedIn user interface and how to get the most out of it:
The New Home Page
When you log into the new home page on LinkedIn, you’ll know that something has changed, but it won’t be radically different.
The home page has most of the elements as it did before, but it has an updated look. The interface is cleaner and looks almost like the Facebook timeline. It makes sense since Facebook is the reigning king of social media, and LinkedIn needs to bring itself up a few rungs.
Premium members will also notice that their accounts are labeled with the word “Premium” above their photo in the box on the top left of the page.
That box on the top left is a condensed version of the LinkedIn profile, similar to a Google knowledge graph on the search results page. The box also includes stats for how many people have viewed the profile and how many people have viewed the posts.
The status box allows you to tag other members on LinkedIn to mention them, and you can change the settings for each post to determine who sees it – both features are just like on Facebook.
Each post on the home page is contained within a clean box, and each post has three dots in the right corner that provide options such as copying the link, hiding the post, reporting the post, or unfollowing the person sharing it – again, just like on Facebook.
LinkedIn provides a page where you can see all your activity on the site, such as what posts you have published, what comments you have, what status updates you have shared, and so on.
The new activity page can be found by clicking on the bottom area of the mini-profile box on the top left of your home page.
A list of your interests is included on the right side of your activity page, including the companies you have worked for, schools you have attended, groups you have joined, and the influencers you follow.
The top middle of the page has a navigation bar for articles you have published, posts you have shared, and engagement you have had on other’s posts. You can easily navigate all your activity on the site through this menu bar.
LinkedIn allows you to publish articles directly on the site, instead of just sharing links to articles you have published elsewhere. LinkedIn publishing is a powerful marketing tool, and you can better manage what you have published with the new interface.
Click on “articles” at the top of the activity page, and you’ll get a chronological list of everything you have published.
The list will include the title and image for the article, the date it was published, and the number of views it has received. If you click on the number of views, you’ll go to a page that has more detailed statistics for the article.
With the new layout, you can quickly monitor how well your articles have been performing over time. You’ll get a sense of what topics or approaches are working best with your followers.
The stats for each article include views, comments and likes. Unlike with the old interface, you are not able to see the actual people who have liked, commented or shared the article.
You can also monitor how well your status updates are performing on the posts page.
The page includes a list of status updates, and inside the box for each update, you get information about the number of views, likes and comments. Like with the articles, you can click on the number of views to get more detailed statistics on the performance of each post.
You get a handy popup with charts and statistics to help you analyze your performance on the site.
There are other changes with the new interface, such as a page that monitors all your activity on the site, a “my network” page, a page for notifications, and a “Me” page that gives you numerous administrative options. The new interface also comes with a robust advertising section.
LinkedIn is trying to make it easier for users to get more out of the site, and it is taking cues from successful networks like Facebook. Log in to check out the new interface and see what it can do for you.