A pay per install program is a great way to meet your business goals, whether you are trying to promote your products or monetize your site. If you have an application or piece of software to promote, a pay per install program can help you get more exposure and more downloads. If you are looking for ways to monetize your site, a pay per install program offers you passive income opportunities.
These programs are just like other affiliate programs, but they are for applications or software, exclusively. When someone downloads the app or software, the publisher earns a commission on the sale. Meanwhile, the advertiser gets more sales for its products.
Many pay per install programs are available, but not all can help you meet your goals. Here are a few things you should look for to make sure you are choosing the right program:
As an Advertiser
♦ Learn the Fees
As an advertiser, you can use pay per install programs to drive the sales you want for your app or software. However, you’ll also have to pay for that exposure. Of course, you’ll have to pay the commission that publishers earn for each sale that they get for you. However, you may also have to pay additional fees for the service. You could have to pay a flat monthly rate, or you could have to pay an additional commission to the program itself.
Make sure you understand all the fees, then do a cost-benefit analysis to determine if the increased sales you get will be enough to offset the fees you have to pay.
♦ Determine the Size of the Network
The popularity of a pay per install site is essential to its success. Even if you have a great product with a great commission offer, you won’t get the exposure you need if you aren’t reaching enough publishers.
Make sure the program you are considering has a large network of publishers. Also be sure those publishers are in a niche that would find your app or software useful. If your app or software is for small businesses, you don’t want to sign up for a pay per install program that is popular with mommy bloggers (unless those mommies also run small businesses).
♦ Know the Terms and Limits
Every program has its own terms and conditions. Make sure you read these thoroughly and agree to them. You also need to make sure that your product fits within the guidelines.
Some programs may have exclusions for certain types of apps or software, such as the type of coding language that has to be used or the content matter that is allowed. Know the terms well to ensure that your company and the program are a good match.
♦ Learn the Commissions
When you promote apps and software through a pay per install program on your website, you can generate a significant amount of income. To evaluate the right program, one of the most important criteria is how much the program pays. Commissions may very according to the app or software you are promoting.
However, you should survey the catalog of options to get an overall idea of the amount you might expect. If commissions seem too low on average, it might not be the right opportunity for you.
♦ Learn about the Products
Some pay per install programs focus on a certain type of product, and that product may not be right to promote on your site.
For example, some programs may only support full software packages, but your site may focus on promoting apps. Some sites may focus on financial products, but your site may offer cooking tips. In order to find the right program for you, you need to ensure it offers the right products.
♦ Learn the Number of Advertisers
The more advertisers a program has, the more opportunities you’ll have for products to promote. You’ll be able to be more selective in choosing the products you want to promote, helping you to find apps and software that are truly useful for your readers while also earning the highest commissions. Of course, you can also choose several products to promote at the same time, so programs with a wide network of advertisers will give you the best options to do so.
Pay per install programs can help you reach your business goals both by selling more of your app or software or by earning passive income for your website. Whatever your reasons are for joining such a program, it is important that you evaluate your options first to make sure you are making the right choice for your business. These tips can help you evaluate the available programs to ensure you can meet your business goals.