Every marketer needs to know how to find trends in content marketing, social media marketing, and the marketing industry in general.

This article covers 10 easy tips you can use to find out what’s hot in content, so you can keep up with your industry, whatever it may be.

1. Google Trends

Google Trends is perhaps one of the easiest ways to monitor the relative popularity of a given niche or keyword – at least, from Google’s perspective. This tool aggregates Google data to tell you the history and popularity of a keyword, topic, subject, media genre, and more.

When used in combination with Page2RSS.com and IFTTT, you can use Google Trends to track a trend and have IFTTT email you the results every day.

2. BuzzSumo

As we’ve mentioned elsewhere on the CodeFuel blog, BuzzSumo is one of the best content discovery and trend trackers out there. It collects content from around the web and ranks it according to any number of factors, such as Facebook shares, Twitter shares, Pinterest shares, LinkedIn shares, and so on.

You can segment the data, filter it, and sort it however you like. This tool is a great way to monitor niches, competitors, trends, and more.

3. Google Alerts

Google Alerts keeps you updated via email whenever a keyword match appears in its search index. These alerts can be sent out immediately, daily, or weekly.

Many people use it to track their own names, products, trends in their industry, competitors, and more.

4. Twitter Trends and Hashtags

Twitter is one of the best possible ways to keep track of trends in real-time. To track trends, simply type in a search or a hashtag, and you’ll get a list of matching tweets.

For instant updates and notifications, connect Twitter to your device or a notification channel via IFTTT or another third-party service.

5. Prismatic

Prismatic News is a great content discovery tool and it’s a great way to track trends in an industry. Simply type in an interest or a topic, follow it, and Prismatic will collect news items and content from around the web to display in your feed.

6. Bottlenose

Bottlenose is ideal for businesses that want deep, actionable information. This tool performs in-depth analyses on emerging trends, historical data, breaking news, and much more.

It is an enterprise-grade tool that’s ideal for businesses who want to go much deeper than the average aggregator or content discovery tool.

7. Content Discovery Tools

For many businesses, though, content discovery tools are just what they need to monitor their industry or a trend of choice. Content Discovery Tools, by Robin Good, is an enormous collection of content discovery tools that offer more in the way of trend discovery than most people could ever need or want.

Tools are organized into categories, which range from news discovery tools to social search to video search to RSS search engines.

If you haven’t seen this page, it’s definitely worth a look.


IFTTT, short for “If This Then That” is called an automation tool by many people, but it’s much more than that. This tool gives you the ability to connect a trigger and an action on a large number of online channels, such as email and RSS feeds.

So, for instance, if you connect an RSS feed of Google Trends to your email trigger, or if you connect a Twitter hashtag search to your Android notification channel, you can track corresponding trends without having to lift a finger.

9. Swayy

Swayy is a tool that delivers personalized content based on your existing interests. Once you sign up, it scans your Twitter, Facebook, or LinkedIn account and generates content based on the niches you follow.

The dashboard is very clean and easy to understand. And it’s even more personalized than most other discovery tools, such as Prismatic.

10. Trapit

Trapit is another tool that’s perfect for businesses. This tool claims to surface high-quality content that can’t be found elsewhere. It aggregates and sifts through over 100,000 sources to provide content that’s relevant and valuable.

Since it functions as a social selling tool, Trapit is best for teams that use social media to nurture leads and close sales. It’s a high-end platform that helps you with trend and content discovery, as well as management and distribution.

Using These Trend Monitoring Tools

Whether you’re tracking general trends through news sites or specific trends through one of these aggregators, it’s easy to become overwhelmed by data – even if it’s pre-curated.

The savvy marketer will explore automation tools such as IFTTT in order to aggregate trends, separate the signal from the noise, and stay up-to-date in real time.


Given the overwhelming number of content discovery and trend tracking tools on the marketplace, it’s safe to say that everyone will be using them in the near future. If you’re a marketer who wants to know how to find trends in your industry, these 10 tools are worth checking out.