Everyone has their reason for developing an app. Whether it’s a promotional tie-in with a business or website, or a straight-up moneymaker, one thing’s for sure: you’ve invested a lot of time and resources in creating your app. That’s got to be worth something, right?

After all, time is money. In the world of software monetization, an app’s success can be measured in downloads. The more downloads it gets, the greater the return on your investment, whether in actual revenue, traffic, or leads. When you’re a B2B business, increasing app downloads may be a little more challenging since you’re dealing with customers who know just about every marketing trick in the book.

The good news is, marketing your app isn’t all that different from marketing any of your other products or content. Here are a few things you can do to increase app downloads:

Partner with Another Business

Partnering with another business can help you get more exposure for your app and increase the number of downloads. You can set up an affiliate program, or you can include your app in a software bundle or browser extension. Your partner gets paid when you get clicks or downloads, and you get the exposure you need thanks to the large web presence that your partner has. Choose your partner wisely.

The business should be complementary to your own. Therefore, if your app provides a solution for small businesses to manage their receipts, you should partner with a site that’s targeted to small businesses or entrepreneurs.

Invest in Cost-Per-Install Advertising

Cost-per-install advertising is similar to cost-per-click. Whenever someone installs your app via the ad, you pay a fee. The benefit of this type of advertising is that you’re only paying for results.

The cost is a little higher than some other types of advertising, but the return is also higher. Getting more downloads is not just about the money you make from each sale. You also increase your ranking in lists of top-performing apps, which will move you to the front of the app store. This exposure can generate tons of downloads without you having to lift a finger. By investing in cost-per-install ads, you can increase your downloads and your exposure.

Submit It to Review Sites

Dozens of sites exist for no other reason than to review and promote apps. Some of these sites have a huge following and can generate plenty of exposure and downloads for your app. You’d do well to submit your app to as many of these sites as you can. Some will accept your app for free, while others may charge you for the review. Only pay for the review if the site has the traffic to warrant it. You’ll have no control over the content of the review, so you’d better be sure your app is ready for scrutiny.

Create Promotional Content

Writing a great app description is a good starting point for promoting your app, but the description has its limitations. Take advantage of your blog or website to further extoll the benefits of your app and convince more people to download it. Write blog posts about its features and benefits.

Create professional videos showing the app in action and explaining how it can benefit your customers. Write effective landing pages to use for your PPC campaign. It stands to reason that the more promotional content you create for your app, the more people you may reach and the more downloads you may get.

Promote It through All Channels

You’ve already established many channels to promote your business. Take full advantage of them to get more downloads for your app. Share your app on all your social media channels, write about it regularly on your blog, and send it out with your email newsletter.

Don’t just share links to the app, share information about the benefits of the app. Get creative with your promotions. Create fun and engaging posts that also link to the app. Offer special discounts or bundles for those who follow you on social media or subscribe to your email list.

Offer Discounts

If yours is a paid app, you can increase downloads by offering a discount. It can be a limited-time discount, or it can be restricted to only people who have purchased a previous app, who have made another sale in the past, and so on. You may even consider offering the app for free for a certain time. In return, you’ll get an increase in downloads that can raise your rank in app listings, as well as an increase in exposure.

Your app can be a powerful way to promote your business or increase your revenue stream. The more downloads you get, the more effective the app is. Use these strategies to help you maximize downloads of your app and help promote the success of your business. You’ll soon get the download numbers you need.