When you sell apps or software, simply marketing your products is not enough to meet your business goals. While marketing can certainly help you get the exposure you need, it may not help you convert your target audience. You have to create a marketing strategy that is designed to get results, and you have to use the right tools to drive conversions.

Getting more conversions for your apps or software does not have to be difficult, but it does require making the right choices and being persistent. Here are a few tips for how to increase the download conversion rate for your apps or software:

Target the Right Audience

Marketing is essential to getting the word out about your app or software, but if you want to ensure that the marketing is effective, you have to target the right audience. That means creating materials that show how your app or software can benefit a very specific type of person. To help you create these materials, try creating a persona or personas for the audience you are trying to reach. For example, you might decide that your software is best for professionals who are between the ages of 30 and 35, and who are starting their first business in the field of finance. The more specific you are in creating your personas, the more targeted your marketing campaigns can be.

The more targeted your campaigns are, the more likely they are to reach the people who want and need your software, and who will be inclined to download it.

Use a Smart Installer

One thing that can have a big impact on your download conversion rate is how long the app or software takes to download and install. The longer it takes, the more likely your customers are to abandon it. You may have had those people on the hook, but now you’ve lost them and won’t get them back.

One way to increase the speed of the installation process is to use a smart installer. A smart installer helps guide people through the installation process and makes it faster and easier. At the same time, a smart installer can show special offers at various stages of the installation. These offers can be for your products or for your advertisers’ products. Not only can a smart installer increase your download conversion rate, but it can also help you monetize your app or software and create an additional revenue stream. Do your research to find the right smart installer for your product.

Create a Special Offer

Creating an incentive can help to increase your downloads conversion rate. Perhaps you can offer your customers another product for free with their download, or maybe you can offer the app or software for free or a very reduced price for a limited time. You can also partner with another company to bundle your software with theirs, creating a special price for both packages.

By offering the special product or discount, you give customers a reason to buy immediately instead of thinking it over and possibly not returning later to buy. The more motivated customers feel to buy now, the higher your conversions will be. Think creatively to provide a variety of offers to appeal to the largest possible audience and increase your conversion rate.

These days, everyone uses apps and software to make their lives easier. Creating an app or software that creates solutions or makes tasks easier can help you to ensure the success of your business. Creating the right marketing plan can help you drive conversions and not just increase exposure for your brand. Using a smart installer and creating a special offer can help you get the results you need quickly, but defining the target audience for your marketing and deciding on the right price for your product can also bolster your success. Use a multi-faceted strategy to get the best results.