Programmers often quip that their pastime is like banging one's head against a wall, but with fewer opportunities for reward. As far as they’re concerned, they’ve sacrificed any semblance of a social life to sit in a dimly-lit room, hacking away at pages of code for goodness knows how long, while the dishes and dirty laundry pile up. And for what? The warm, fuzzy satisfaction of having produced some awesome new software?
Sure, it might earn them some cred among their fellow geeks, but it sure as hell won’t pay the bills. Not unless their phone company happens to accept brownie points as a means of payment.Whether you develop software yourself or are simply in the business of distributing software, success can only come when you connect the right product with the right audience at the right time.
In the past, a software house would take care of the donkeywork for you – putting it on diskette or CD (remember those?), the manufacturing, packaging, distribution, and marketing. Of course, they’d also take their cut of the proceeds, but it would still be worth it for that sweet, hassle-free pay check. Nowadays, it’s all about self-service software distribution over the Internet.
While this might be a great way of reaching millions of potential users directly, it presents a whole new set of logistical challenges.
This needn’t be as hellish as it seems. A monetized installer can deliver your software to the masses quickly and easily, and increase your revenue in the process.
Best of all, installers are pretty much foolproof, making download and install mishaps that lead to low conversion rates a thing of the past. In today’s broadband age, slow or incomplete downloads are a big no-no and can turn off a user faster than you can say “Click Next to Continue”.
To avoid such unpleasantness, opt for an installer that utilizes download acceleration technology.Another huge advantage of using a monetized installer is that, unlike freeware or trialware models that rely on the user upgrading to a paid version, there’s no waiting around for the money to roll in.
Your software is simply downloaded and installed on the end user’s device, and you’ve made money before they’ve even fired up the app!What is this black magic, you ask? It’s actually perfectly innocent, not to mention highly lucrative. When users download and install your software, they are presented with a selection of third-party offers and ads. If they choose to click on one of those recommendations (and they usually do)… bam! Instant monetization for you. It’s a no-brainer, really.
Contrary to what you might think, your biggest challenge here is not monetizing your software.
That’s the easy part. The real challenge is choosing an installer that does all the things you want it to… and does them well. As with anything fashioned by mortal hands, not all installers are created equal. Some don’t have targeting capabilities that allow you to specify the types and sources of ads your users will receive.
As a rule of thumb, off-the-shelf installers that churn out generic offers and ads are not conducive to a happy user experience. Your users expect a download experience that’s as unique as they are. The last thing you want is to turn them off with random offers that aren’t in the least bit connected to their interests.Remember, if the user experience is a healthy one, so too is your bottom line.
By paying attention to these details now, you’ll enjoy higher conversion rates and better monetization down the line. Perhaps then, the only headbanging you’ll do will be at rock concerts!