Your website can generate money outside of your core business. After all, your digital real estate is worth money. If you wondered how you make money from publishing ads on your site, this article is for you. At CodeFuel, we constantly innovate and bring solutions to increase revenue for publishers.  In this post, we will give you an overview and tactics to make money with Google AdSense. Let’s begin.

How does Google Adsense Work?

Google AdSense is a Google product that enables publishers to earn money by displaying ads on their websites, blogs, or YouTube videos. You get paid by Google when a visitor clicks on the ad or based on ad impressions, according to the type of ad.

The advertisements can be text, images, video, or interactive media. These ads are selected by an automated ad auction system. The auction selects the highest bidder among bidding users of Google AdWords.

Google selects the ads for your site by using different types of targeting:

  • Contextual targeting – they analyze the keywords used, the word frequency, and link structure to determine the webpage context and match the ads to it.
  • Placement targeting – this allows advertisers to choose where they want their ad to appear. These ads are selected by advertisers who think your site can be a match for their target audience.
  • Personalized targeting – advertisers can select sites that cater to a specific category, for example (musical theater lovers).
  • Run of Network targeting – this selection includes all sites in the AdSense network, but the explicitly excluded sites.

How Google Adsense Work

(Google)

Why does Google use an auction to select the ads? 

Advertisers on the Google Display Network bid to show their ads on AdSense. The ad auction ranks advertisers according to the bid and their Quality Score. Therefore, you get the advertisers who are willing to pay the most and have good quality.

Learn more about how Google AdSense works in this video:

Are There Any Requirements for an AdSense Account? How do I apply? 

Google selects the sites that qualify for an AdSense account according to 12 eligibility criteria about you and your site:

You: 

  1. You must be over 18 years of age
  2. You must be the owner of your site and control it.
  3. You can’t use means that generate fake traffic

Your site:

  1. The content on your site must be unique and interesting
  2. The content must comply with Google Content Policies 
  3. If your site is inside a host partner, like Blogger or YouTube, you can apply for Google AdSense, but there are other eligibility criteria you need to meet.
  4.  The site must have clear navigation
  5. You cannot publish plagiarized content
  6. Your site should be at least six months old
  7. You need enough traffic.
  8. A site with a history of abusive experiences (fake messages, misleading practices) cannot apply.

Does it take long to get approved?

The time it takes for an account to be approved varies. Some sites get approved in 24 hours while others may take up to two weeks for approval.

  • The first thing you need to do is to verify your Google Account and your website ownership.
  • Please take in mind to fix any issues your site may have about the content, navigation, SEO, or traffic before you send your application. 

Types of Adsense ads

What types of ads are right for your site? Google AdSense provides a variety of ad types for you to choose from: 

  • Text ads

These are the ads in the form of simple text that often appear when you are searching for something in Google. They have a title, a short description, and a link going to the site. These ads can appear on your website or in Google searches.

For example, a search for women’s boots showed me two text ads from online retailers:  

Text ads

  • Display ads

These are the ads that you see typically displayed on web pages. Here are the basic three formats:

Horizontal

Display ads - Horizontal

Banner

adsense banner example

Vertical

Skyscraper

Skyscraper

Wide skyscraper

Wide skyscraper

Square

  • 250×250

Square -250

Small square (200 x 200) 

Small square (200 x 200)

  • Rich Media Ads

These interactive advertisements can be in image format, video or Html. There are three types of ads:

Dynamic image ads

These consist of animated text that appears when the user scrolls down the page. You can choose the size and type: vertical, horizontal, and square.

Video ads

This type of ads are presented by Google in several ad types:

Standard: non-skippable ads up to 20 seconds. This can appear in pre-roll, midroll, and post-roll slots.

Video ads

TrueView:  these ads let the user skip the video after 5 seconds. They can appear in the preroll and mid-roll positions, but require compliance to additional policies.

Creating Your First Ad Unit

What’s an Ad unit? One or more Google ads are the result of one piece of the AdSense ad code. Users can create, manage, and customize the ad units on their AdSense account. There are different types of ad units: 

  • Display ads – responsive and customizable.
  • In-feed – native ads that show inside a feed.
  • In – article – native ads that present between sections of an article.
  • Matched content  – ads that promote the content to visitors.
  • Link – presents relevant links that complement the content of the page.

So, how do you create your first ad unit? Let’s see

First, you need to sign in to your AdSense account and go to the Ads page. From your overview page, select the option by ad unit and Display ads. Give your unit a name so you can find it later.

You can select several options for your ad unit:

  • You can select the size
  • You can select if you want it to be responsive (we recommend you do!)

Once you save, you will get the code to copy and paste in the tags of your pages. If you are not sure how to do this, check Google’s code implementation guide. Click Done, and in a few minutes the ads will be on the page.

How Much Can You Earn by Using AdSense?

It depends on the competition and Cost per Click (CPC) of your niche. Google pays you per every click on your ads, but it takes a commission.

Generally speaking, publishers get 68%, or 51% when using AdSense for reach. Depending on the niche, the commission can go from $0.20 to $15, with an average of $3 per click for publishers.

Here are the most profitable niches in the US for 2021

Best Adsense Niche  Cost per Click (in US)
Insurance $16
Online Education $12.08
Marketing and Advertising $6.45
Attorney $6.11
Internet and telecommunication $4.96

Sources: SEMRUSH, Ahref. 

How do you get paid? 

Once you get your AdSense account and your ad units up and running, you should start getting payments from Google every month. Google pays you every month your earnings reach or are over $100. The company pays you directly, depositing to your bank account or via check (where available).

What happens if you don’t reach $100 in earnings one month? The earnings accumulate until you do.

How much money do you get with Adsense per 1000 views?

This will hugely depend on your niche. Let’s say you have a tech site and a visitor clicks, you can get $1.7 per click. If you have 1000 visitors, and your Click-through-rate is 1%, that means you have 1 click for every 100 visitors, and 10 clicks per 1000 visitors. Therefore: you will get $17 per 1000 visitors.

The average Cost per Mille that you receive from your content can be $4 to $6 per 1000 views in developing countries.

Pros and Cons of Monetizing with Google AdSense 

Now that you know the basics about AdSense, let’s explore its advantages and disadvantages.

Pros

  • It’s free. 
  • You don’t need to create your ads, Google does it for you.
  • You can monetize multiple sites from a single account.
  • It is technically passive income, so in theory, you don’t need to put on a lot of effort.

Cons

  • You need to earn at least $100 to get paid.
  • You cannot use another ad network if you are using AdSense.
  • You can get your account blocked for policy violations.
  • It requires a lot of traffic to make a reasonable amount of money.
  • Too many ads may annoy your visitors.

9 Tips for Making Money With Adsense (And What Not to Do!)

Having steady earnings with AdSense requires a strategy and following the rules. Whether you are new or already have an account and want to increase your AdSense Ad Revenue, here’s what you should and shouldn’t do when monetizing your site with AdSense: 

  • Follow Google policies: read and follow the Google Publisher policies, AdSense program policies, as well as webmaster policies.
  • Don’t click on your own ads
  • Don’t pay per click: giving incentives for clicks, buying Pay Per Click (PPC) space or any other way to give rewards for clicks is against Google policies.
  • Provide valuable content: giving your target audience content they want to read ultimately leads to them clicking on the ads and making money.
  • Build organic traffic: optimize for SEO, optimize the content to attract organic traffic.
  • Make sure your site is responsive: let your target find you where they are.
  • Optimize the layout and format of the ad: having ads above the fold test ad types and placement, have a leaderboard ad next to your logo.
  • Use in-content ads: native ads that blend with the content has a higher chance to be seen and clicked on.
  • Monitor, analyze, refine: check your results and tweak your strategy accordingly.

Alternatives to AdSense – Other Ad Network Programs

Although AdSense can be a great option to monetize your site, it is not the only way. In fact, there may be other monetization alternatives that are better for your site:

  • CodeFuelour complete platform increases your revenue by engaging searches, text ads, shopping ads, and news on your website, blog, or search page.
  • Affiliate Marketing – these kinds of programs work when someone clicks on a link on your page. They are usually free to add to your website.
  • Sponsors – to attract sponsors, you need to have a decent amount of traffic and influence with your audience. You can get your entire site or a single page sponsored.
  • Sell your product or service – you can always sell your product, merchandise services.

Mind-blowing Google Advertising Stats

Which ad sizes are the most popular in Google AdSense? 

Ad Sizes  % of publishers
160 x 600 11
468 x 60 11
336 x280 18
300 x 250 24
728x 90 36

It’s a Wrap!

Well, that was a handle!. As you can see from this guide, there are many ways to earn income from a website, both with AdSense and with alternative sources. Keep in mind that most income sources require two key factors: great content and enough traffic to make money. This is where CodeFuel is a good option to monetize your site. 

CodeFuel offers a complete solution to monetize your content, presenting relevant ads in searches, pages, and blogs. The ads increase user engagement and provide a great user experience to your audience. 

Learn more about how to monetize your site with CodeFuel.