If you run a business, your website is a great way to reach out to your target audience and increase sales of your products and services. But what if your website is your business? Blogs and informational sites don’t always sell a tangible product or service, yet they need to make money if they plan to stay in business. Even those who are doing it for the “love” still need to pay the rent.
Fortunately, there are many ways to monetize your site without ever having to sell a thing, and there are many tools that make the task easy. Here are a few things you can do to start making money from your site:
Recommendation engines aren’t the only way to make recommendations to your visitors. You can refer them to products that you think may be of interest, and if they click through and buy the item, you earn a commission on the sale. That’s called affiliate advertising. You can add it to your blog or website through individual links in the text, sidebar and banner advertising, or even a web store you’ve set up. If this all sounds too complicated, you’ll be relieved to know that there are tools available that make light work of adding affiliate links to your store or site. The tool you choose will depend on what types of products you’re selling and how you want to feature them.
Learning how to monetize your site isn’t difficult. All you need to do is find the right solution for your site and your niche. You can work with a developer to get the functionality you need, whether it’s for a banner ad, a pop-up, or even a whole affiliate marketing store. With the right strategy and tools, the possibilities for monetization are endless.
Embedding Search Boxes
Many developers will pay you to funnel traffic from your site through their search boxes. You sign up for the service then get the code for a search box or form to embed on your site. Whenever visitors search via the box, you get paid. But it doesn’t end there – sometimes, you’ll get paid based on what they do after they search (if they buy an item, for example).
If you’re wondering how to monetize your website, this is a good place to start. It’s easy to do, and it provides your visitors with additional value by giving them a convenient way to search without leaving your site.
Advertising is one of the top ways that site owners can monetize their sites. You don’t have to load your sidebar with ads or put a bunch of links in your posts (though you can do that if you want). The key here is placement. Banner ads are so appealing and profitable because they get noticed – plain and simple. If you decide to go this route, you should publish your banner ad rates on your site, or sign up for a service that connects sites with advertisers.
How you employ banner ads is entirely up to you: You can put them right on your site or add them to your RSS feed. Either way, they’ll give you plenty of opportunity for monetization.
Pop-up advertisements are far more effective than just about any other type of advertisement. They can be set to appear on certain pages or after a certain period of time has passed, like after a visitor has been on a page for five seconds. They can feature straight advertisements for products and services, or they can include a sign-up box to generate leads.
As with other advertisement methods, you can advertise your pop-up facilities yourself or sign up for a service that will put you in touch with potential advertisers. Bear in mind, though, that that little window of opportunity won’t just magically appear – you’ll need to either DIY, or sign up for a tool that creates it for you.
More than an advertisement, a sponsored post talks about a company or their product or service in more depth. It explains to the reader, in practical terms, how a product or service solves their problem or provides value for them. And because the sponsored post is typically more effective than a traditional advertisement, you can justify charging more for it. How much you charge will depend on the traffic your site gets and the authority you have as an author.
Recommendation engines do just as their name suggests: They recommend content or products related to what a visitor is currently viewing on your website. Every time they click through to this referred content or product, you get paid. You may also earn a commission if the visitor actually ends up buying said product or service.