Texting and email aren’t the only things that keep us glued to our phones all day long. Most of us have our phones loaded up with apps that we either use to make life a little easier (thanks GasBuddy!) or to pass the time (thanks Candy Crush!). With the ubiquity of apps and the viral success that many have attained, you may see the potential for growing your business and decide to develop one of your own. A solid app promoted well can create a significant revenue stream for your business.
If the hype surrounding Flappy Bird is to be believed, all you have to do is threaten to get rid of your app and everyone will start clamoring for it! The rest of us will need more than reverse psychology tactics to make our apps successful.
Continue reading to discover how to promote your app and make money with it.
Submit to Review Sites
One of the best ways to get more exposure for your app is to submit it to review sites. There are dozens of sites that are dedicated exclusively to reviewing apps, and some of those sites get hundreds of thousands of visitors. However, not all reviews are created equal, and this is especially true of paid versus free reviews. The downside to the free review is that it might end up getting buried in a long list of other reviews (unless it’s chosen to be featured).
Paying for featured placement or a review by a top site may well be worth it. A good review can help you get hundreds or thousands of new downloads, which will significantly increase your revenue.
Offer a Smart Installer
The benefits of offering a smart installer for downloading your app are twofold: it increases the download speed – thereby increasing completion rates – and allows you to monetize the heck out of your app. What’s more, you can present users with special offers and other products while the app is downloading. It’s up to you whether you charge a flat rate for those ads or get paid per click or conversion.
By increasing completed downloads of your app, you increase sales. You can also increase your app’s exposure by landing a spot on a “Top Downloads” list on the home page of an app store. That kind of exposure will drive even more downloads and sales.
Sales of your app aren’t your only option for generating revenue. There are many opportunities to sell advertising inside your app. For instance, you can sell traditional display ads (e.g., banners in the header or footer) or you can sell pop-ups that appear at key moments (e.g., when the app is launched or a new screen is loading).
Search feeds pay you for each search that’s conducted within your app. Browser extensions pay you based on the offers you display or the clicks they generate.
You can focus on one kind of advertising that you think will work best for your app, or you can use a variety of ads to reach more customers and maximize your revenue.
You may have already dabbled in affiliate marketing to sell products and earn a commission, but have you thought about creating your own affiliate program to sell more copies of your app? To do this, you’ll need to sign up to a site that has a large user base and a wide variety of publishers. Then set the guidelines for the types of publishers you’re willing to accept based on the target audience you’re trying to reach. Create an attractive commission offer and go live with your affiliate program.
With the right publishers, you can get widespread exposure for your app and drive sales and revenue through the roof!
The same strategies you use to promote your content, products, and services can be used to promote your app. These may include: creating content around associated keywords, writing promotional posts, or promoting the app on your social media profiles (or better yet, on the app’s official profiles). A popular way of generating buzz is to run giveaway contests where your app is the main prize. As always, the more exposure you manage to create, the more sales you’ll be rewarded with.
Learning how to promote your app and make money may seem like a complicated series of steps, but it can actually be quite simple. The key is consistency. Use a variety of the strategies listed above, and be consistent in implementing them. Over time, you’ll drive sales of your app and maximize its potential for monetization. Play your cards right and you could end up with a steady income stream to complement or bolster your business portfolio.