When you sell applications and software, you have to use different marketing strategies than you might to sell other products. Apps and software can provide useful, long-term solutions for your customers, so they aren’t just impulse or casual purchases. Digital products are also delivered in a different way, creating special considerations about how they are distributed.
Using analytics data can help you discover new ways to market your apps and software, and drive your success. Here’s how you can use your analytics data to help increase your software downloads:
Discover New Keyword Opportunities
The right analytics software will provide information about the keywords that people are using to find your products. You may already be using some of these keywords in your marketing strategy, but you’re sure to find many more keywords that you are not using. These represent an opportunity to develop additional marketing materials to reach even more users.
For example, you can develop pay-per-click ads around these keywords, or you can create blog posts around them. Once you implement these new marketing efforts, you can check your analytics to see if you are getting more traffic for those keywords. If you are, you can continue to put time and resources into those marketing efforts. If you aren’t, you know that they are niche keywords that you can include in your arsenal even if you don’t’ make them a focus of your strategy.
Discover Times to Post
Analytics data will also show you when people are downloading your apps or software. This might be higher on certain days of the week or certain times of the day. Either way, this information can help you focus your efforts on the most effective times to post.
For example, you may learn that business owners are more likely to download your finance software in the mid-morning on Mondays or at the beginning of the month. This could be because at these times, they are evaluating their own business strategies and taking action. You can then create content around these goals and publish during those times. Of course, times and dates are just one element of your strategy. It is important to have as much information as possible about your users behaviors so you can create the most targeted campaign possible.
Learn about Demographics
Analytics data can also show you information about where the people who are downloading your software are coming from, such as their country or city. If you have advanced analytics data, you might also be able to learn their age, gender or other interests. The information you get depends on the analytics program and the information that is collected at download.
The demographics information you collect can help you identify your customers. You may have overlooked a key part of your demographic. For example, you may be surprised to learn that women are your strongest customers, or that your software is very popular with non-English speakers. This information can help you refine your product in future updates, or tweak your marketing strategy to reach more potential customers.
Use the Right Distribution Methods
After collecting all the analytics data you can, it is important to choose the right distribution methods to ensure high download rates. Using a smart installer can help you meet your goals. A smart installer will make the installation process easier and faster for your customers, helping you increase the number of downloads. Smart installers can also help you monetize your software. It shows users ads and special offers during the installation process, and you earn a commission for each click you get.
You might also consider creating a bundle deal for your app or software to increase distributions. You would partner with another company to sell your software together with theirs at a discount. With the analytics data you have, you can select a company that targets the same keywords and demographics but is not a competitor.
The analytics data can also help you make the case for the deal, showing the other company what you have to bring to the table. When you partner, you may also be able to see the analytics data from the other company to strengthen the marketing for your bundle.
Creating software and applications can help your business grow by providing valuable tools for your customers. Using analytics data is key to creating a strong marketing strategy for your apps and software, just as it is for your website and social media. With that data and the right distribution methods, you can drive significant downloads of your app and software, helping you meet your business goals and take your work to the next level.
Make sure you have the right analytics program to give you the data you need to succeed.