Navigating through complex content-rich websites and finding a specific piece of information is both challenging and time-consuming. One of the ways to address this is to integrate an internal site search to a website’s design, which helps improve both SEO ranking and usability.
Usability and SEO
Web developers created internal search to increase the accessibility of their site and make it easy to navigate through their long list of products. It helped them to attain better traffic and conversion rates. The internal search, also called in-site search, offers users an enhanced experience on the website, making the site more user-friendly, and easier to navigate.
In addition, the data from the internal search provides information about the most searched terms. It offers important insights about keywords that customers are seeking, and the products they want to buy. So, it helps improve SEO, but also increase sales and customer retention.
How Can Site Owners Monetize Onsite Search?
Website owners / Publishers who add a monetized search box to their site, are likely to benefit from the 30% of the total visitors of the site who will use the search box.
Optimizing on-site search does not only drive traffic to a website, but it can also be used for website monetization. It can help site owners to find keywords, niche terms, and topics that the internet users are searching for. Site owners and publishers can then use this data to target the right audience and monetize their website.
Features of a Good Internal Search
It takes more than just placing a small search box on a website and integrate internal search. Its placement and usability matter.
Some of the features to consider include:
Error Correction -Typos and spelling mistakes are common. The consumer will often make them, and the internal search box must be designed to address this. It needs to find the correct word and provide results for it.
Record Recent Search – The search box should record the keywords a user searches and uses these as suggestions for future searches. This personalization will save time and improve users’ experience with the website.
Show Progress – A progress bar for internal search is another way of retaining the potential consumer. It ensures that their search result is loading and prevents them from leaving the site. The feature is extremely beneficial, especially for websites that are content-heavy and may need more time to provide results.
Provide Sort and Filter options – The search result can narrow down the list of products or content but may still be diverse. This is where filters come in. These filters work like search inside search and develop a more in-depth list.
Internal searches are a highly interactive feature for all kinds of websites and applications. Implementing it correctly can improve user experience and improve overall conversion rates.