Mac traffic monetization is similar to monetizing any other form of traffic. But there are some slight differences to keep in mind, as well as a few things to avoid.
In this article, we’ll go over basic ways to make money from your software and how to promote your Mac app effectively. We’ll also provide some pointers that will give you an edge in the Mac app store.
Methods of Monetization
The basic monetization methods probably won’t change any time soon. We go over monetization methods extensively on our blog, but here is a quick rundown:
- Paid – Charging the end user for your app.
- Freemium – Offering your app for free, but charging for in-app purchases or upgrades.
- Advertising – Using ads to generate revenue. The more users engage with an app, the more money it will make.
- Affiliate Model – Integrating an affiliate offer into your app, such as travel or room reservations.
- Data Sales – Facebook isn’t the only one that sells data to advertisers and marketers!
Each method has its pros and cons, and not every method can be used with every app. Affiliate models, for instance, require an app’s core function be centered around a specific affiliate offer. For example, it takes some serious ingenuity to develop a game that uses affiliate marketing.
The easiest and most common monetization methods are, by far, the freemium and advertising models.
Ads + Freemium = Money
When you monetize with advertising, you earn revenue based on the number of clicks, conversions, or views that your ads receive. Advertising with a pay-per-install program, for instance, can earn you revenue each time people download your software. You can use these programs to advertise during the installation process, post-download, and you can use analytics to track the entire process.
In-app ads are another way to monetize the installation process. As long as users keep using your program, they’ll continue to be exposed to your ads.
But the great thing is that both of these methods can be combined with the freemium model. There’s nothing stopping you from advertising during download, advertising inside the app, and offering premium upgrades or in-app purchases.
The more creative you can be with your advertising and monetization practices, the more effective your monetization will be. Sounds easy, right?
Straightforward, yes, but not necessarily easy.
Mac App Store Tips
First you’ve got to get into the Mac App Store.
Apple reviews each and every app before it gets listed and, from time to time, apps get pulled. Over the years, the Mac App Store has become more restrictive on store apps. Take a look at the guidelines and read some articles on the Mac App Store guidelines to learn more.
Here are a few general tips to follow:
- Make sure there are no bugs or broken links.
- Make sure the app doesn’t crash.
- Create a high-quality user interface with high quality graphics and images.
- Test to make sure your app uses ads, and tell Apple whether the app uses the IDFA or not.
- Create a descriptive store listing that accurately represents your app.
- Build a useful app that will last.
As if that weren’t enough – once you get in the store, you need to follow some standard marketing and promotion practices.
And how does promotion relate to monetization?
Promotion = More Customers
The more users you have, the more eyeballs you have on the ads and in-app upgrades that make you money. The Mac App Store does give your app exposure, but it’s not always enough to get you the rankings you want.
When you use powerful tools such as CodeFuel’s InstallFuel, you will not only have access to a program that monetizes your Mac software, you’ll have access to a worldwide advertising network.
Such monetization platforms offer access to a highly targeted, more engaged user base. Since these users are already installing software on the same OS that you need to target, you know you’ll be getting users who are already in the market and the mood for Mac software.
There are plenty of other places to promote your software, such as:
- Niche blogs
- Advertising networks
- Social media
- The press
…just to name a few.
The more the better. But promotion takes time, money, and resources, which is why we recommend total monetization and promotion solutions.
These toolboxes save you time, money, and resources. You don’t have to worry about keeping up with the ever-changing marketing industry, or with managing multiple campaigns –a most of your ROI calculations and analytics can be tracked through a single interface.
Mac traffic monetization is a tad more difficult, due to the difficulty of getting listed in the store. But that also means you’re dealing with less competition once you do get in. Ideally, the Mac App Store restrictions mean that you’ll have a greater market share and a better chance of monetizing your product.