What can we expect from marketing and monetization in 2015…and beyond?
There are a few major that will shape marketing and monetization in 2015: mobile, video, and social.
And the future will be shaped by big advances in technology: virtual reality, augmented reality, and wearable devices.
Let’s see what the future holds…
Marketing and Monetization in 2015
This year, we’re seeing 2014’s trends continued evolution. As mentioned, the biggest trends are mobile, social, and video.
Let’s look at how they’ll play out this year.
Mobile has already begun to dominate the average person’s daily routine. Every month, people spend an average of 30+ hours per month using more than 26 apps. And the specific numbers vary from report to report, but mobile traffic already consumes the majority of the internet’s bandwidth.
Google has decided to reinforce the growth of mobile by implementing a mobile-friendly algorithm update that penalizes sites that aren’t mobile-friendly.
Obviously, mobile’s growth will only continue for the remainder of the year.
People spend more time on social media than on any other internet activity. And 60% of that time comes from mobile devices. So it’s safe to say that social media isn’t just a permanent part of our online lives – it’s the biggest part.
In 2015, the biggest shifts that affect social media marketing and monetization revolve around another trend mentioned here: video.
The majority of social media use is already mobile. But what’s changing is the media format. As technology advances, the major social media platforms are taking advantage of consumer demand for video.
Facebook’s native video platform, a potentially major competitor for YouTube, is only one of many native video platforms. By the end of the year, expect to see more native video developments from Twitter, Instagram, Vine, Tumblr, Snapchat, and other social networks.
As mentioned, video is going more mobile and more social.
And as video becomes cheaper and more omnipresent, it will become a bigger, more lucrative playing field for content marketers and monetizers.
The shift towards video, however, will pale in comparison to what’s coming in the next few years and decades…
What the Future Holds for Marketing and Monetization
Technology will undergo a few major advances in the next few years, which will have a profound impact on the way we market and monetize.
Here are the trends we can expect to see in 2015 and beyond…
Augmented Reality (AR) and Virtual Reality (VR)
AR and VR are just beginning to emerge as a technology.
But they are expected to become the dominant medium through which people consume content – which means that these will be the playing field for marketers and monetizers.
Apple, Google, Microsoft, and Facebook are just a few of the companies that are getting on board the AR boat. Virtually everyone in the technology industry predicts that AR will become the next big thing.
Both of these technologies are expected to impact every single industry in the world, from video gaming to retail, entertainment, education, science and research, healthcare, and more.
Some major retailers have already begun to run marketing experiments with VR and AR. For instance, Merrell used the Oculus Rift to promote its products at the Sundance Film Festival. And IKEA’s 2015 catalog lets people place virtual furniture in their home through an AR mobile app.
Clearly, one key to getting AR and VR off the ground is hands-free headsets. Test models, such as Google Glass, the Microsoft HoloLens, and Oculus Rift, have already been released.
The Apple Watch, a stepping stone towards these more advanced forms of wearable technology, has hit 3 million in sales and $2 billion in revenue. So although some doubted it would be a success, the smartwatch has apparently caught on.
This is a good indication that wearable technology – and AR and VR – will be successful.
The Future of Content Monetization
As we can see, mobile devices are paving a path towards these future trends. Social media will continue to consume most of our time online. And video will only play a bigger part in our online interactions.
Anyone who has content to monetize and market should prepare for a future that is almost exclusively mobile and augmented. Tech companies have predicted that consumer-grade AR and VR devices will be ready in the next few years. When that time arrives, then, we should expect the entire marketing and monetization world to be jumping on board that boat simultaneously.
Mark Zuckerberg has already predicted a similar future. He stated that in 10 years everyone will be wearing heads-up displays, communicating and sharing via photos and videos. Zuckerberg also claims that he wants to build the next computing platform, which he believes will be AR and Oculus.
While some of these predictions may seem far-fetched, we can already see prototypes of these technologies today. So marketers should keep a close watch on how these trends evolve from the state of the industry that we see in 2015.