We already know that mobile users are on the rise.
Do you even know anyone who doesn’t have a smart phone these days? You’d be even harder pressed to find someone who doesn’t have a mobile phone at all.
In fact, many people carry more than one phone or mobile device, including a tablet or a laptop. Many people are also embracing new technology like smart watches and virtual or augmented reality glasses or headsets.
Google reported that it has more searches coming from mobile users than desktop users, and many people are using their mobile devices to access the web more frequently than their personal computers. It only makes sense since people are likely to surf the web or check email when they are on the go, and their mobile device is the best way for them to do that.
But a new report shows that a shocking majority of internet use in 2017 will come from mobile users – or 75 percent.
Well, maybe that’s not so shocking to people who are following these stats closely, but the big majority is likely to raise a few brows even among professional marketers.
Here’s what we know:
The report published by the Reuters news service may show that 75 percent of internet use come from mobile users next year, but other agencies have conducted research that shows that other big changes are also in store.
Zenith, a media buying agency, reported that 60 percent of all advertising money spent online will be on mobile ads in 2018. The agency predicts that approximately $134 billion will be spent on ads that year.
When Google released its report that just over 50 percent of people use only their smart phones to search the web, it also said that those people are spending more time on their devices than do people on their personal computers.
What we are seeing from this data is that much of our online activity is going to shift to the mobile sphere. More people will be online with mobile devices, and more advertisers will recognize that and focus more of their efforts on these devices.
We expect that these numbers are only going to grow with each passing year.
What You Can Do
What these numbers show you is that you need to have a mobile marketing strategy now.
Not only do you need to have a strategy for how you will market your content and reach followers on social media, but you also need to have a strategy for how you will advertise to mobile users.
Having a smaller screen is just one of the many challenges of mobile internet access. Mobile users also have different browsing behaviors thanks to the way information is displayed and how easily the processors on these devices are bogged down by data.
Mobile users want content that is easier to scan, and they prefer videos wherever possible. Large graphics and images only slow down the page, and if anything takes longer than a couple of seconds to load, users will abandon the content.
It is important that you keep all of this and more in mind when you are creating your mobile content, both on your blog and on your social media channels. Ensure that your content is short yet authoritative, uses plenty of bolded words and bullet points, and gets right to the point. Use plenty of videos, and make sure that all your images and graphics are appropriately formatted so that they appear properly on the screen and load quickly.
Keep all these same rules in mind when creating your ads. People are most likely to respond to ads that have a video and that have an interesting and compelling offer. Combine both aspects and you’ll have a winning ad that blows away your conversion expectations.
Finally, make sure that your site is properly optimized for mobile users. With a great deal of users finding content through other content websites, you can’t afford to let your site go overlooked.
Don’t rely simply on a responsive design. You need to have a site designed specifically for mobile users so that every element is properly optimized for these screens.
Optimize every aspect of each page, including all new blog posts that you publish. You’ll create a better user experience for your readers, and you’ll get much more exposure in mobile search, helping you to reach more of your audience.
Mobile isn’t a passing fad. It’s not too far-fetched to imagine a future in which people use only mobile devices to access the internet. Instead of running from this reality, you need to embrace it now so that you are not left behind.
If you haven’t already, start creating your mobile site and marketing strategy now.