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What Do Premium Ad Units Consist Of?

Talk of premium ad units usually centers around investment in them, and it usually refers to placement on high-quality websites. But this isn’t the whole story. In fact, it’s not even always part of the story. What makes an ad unit “premium” has much more to do with...

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SEO Lesson: Artificial Intelligence

Artificial intelligence has been predicted to change our future for some time now. Movies ranging from “Terminator” to Steven Spielberg’s “AI” have offered us contrasting visions of the future with artificial intelligence – at times terrifying and at times pushing us...

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How to Determine Real User Intent

Say you’re browsing online and you see a story on your Facebook feed about a big storm in Kansas, so you click on it to learn more. You don’t live in Kansas. You don’t know anyone who lives in Kansas. But you saw some gnarly photos of the wreckage, and you were...

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How Unique Ad Placements Can Get Results

Brands target the best ad placements they can get, and that usually means somewhere at the top of the page. Or it can mean placement in a pop up, a dedicated social media post, or a prominent mention or review in a video. But these prominent positions are not always...

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SEO Lesson: Anchor Text

Today’s SEO lesson: Anchor text. Anchor text is a big deal for linking, and linking is a big deal for your SEO. The better the quality of backlinks you have to your site, the more authority you will have and the higher you will rank in search results. But the quality...

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What Mobile Native Ads Need

Advertisers are in a critical moment in time. There is a plethora of new ways for brands to reach their target audiences thanks to the numerous online outlets and emerging technology. At the same time, consumers have become savvier than ever about advertising – and...

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Mobile to Dominate Internet Use in 2017

We already know that mobile users are on the rise. Do you even know anyone who doesn’t have a smart phone these days? You’d be even harder pressed to find someone who doesn’t have a mobile phone at all. In fact, many people carry more than one phone or mobile device,...

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Your Top 2017 SEO Priorities

2017 is the perfect opportunity to take stock of your SEO strategy and to identify some opportunities for improvement. With the right tweaks to your strategy, you can start getting the results you want without as much effort or as much investment. Many things are...

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2017 PPC Trends You Need to Know

Pay-per-click advertising continues to be a great way to boost your SEO and to get the exposure your brand needs without the wait. But just like with SEO, PPC is constantly evolving, and you need to stay up-to-date on the changes to create the most effective...

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