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Mobile-First Index Tips to Succeed

If you haven’t been focusing on improving the mobile friendliness of your site over the past couple of years, you’ve been asleep on the job. Mobile has been a major focus for Google, releasing two major updates in the past two years to make its priorities clear. Now...

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Google Allo: What You Need to Know

Everyone has the ability to text these days unless they are actively avoiding the feature. Even those who don’t have a phone plan know how to sign up for Internet services to pick up messages from wifi. Yet the standard messaging app that comes with most phones is...

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2016 Online Consumers Report

Getting brand ambassadors for your company is one of the best ways to increase your brand exposure and to increase sales. People know that when you are saying positive things about your products and services, you are trying to make a sale. When other people say those...

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SEO in the Mobile First Index

With the exponential rise of mobile users, Google has responded by creating a mobile first index that prioritizes search results for these users, specifically. Instead of showing mobile users results based on signals from desktop sites, Google is reconfiguring results...

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Mobile Web Users vs. Mobile App Users

There are two ways that people use their smart phones to access online content: The browsers that come with the phones or dedicated apps. When they use the browsers on their phones, it is just like if they were using the browsers on their personal computers – albeit...

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Content Marketing Summary for 2016

With the end of the year rapidly approaching, everyone will start looking back to see what the year had to offer and the lessons it gave. For many, 2016 was a dumpster fire. So many great actors, musicians, artists, and political and cultural leaders died, and...

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How Smart Demand Gets Results

Advertisers are facing big challenges in today’s digital landscape. Even people who didn’t grow up with a computer are savvier about advertising. They can spot an ad long before they ever see the “act now” tag or the price. They know a fake review from a real one, and...

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2016 Social Media Demographics

Understanding 2016 social media demographics is critical to your ability to create a successful social media marketing strategy. If you don't know what people are using which networks, how will you know where your audience is? How will you know what strategies will be...

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Happy New Year – A Marketing Lesson

The turning of a new year is a special time. It signals a fresh start. A new chance. The possibility of change for the better. People everywhere start making resolutions to be healthier, to get a better job, to improve their relationships, to reach for their dreams....

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Video Marketing Trends for 2017

Video has become a huge player in the online marketing industry ever since Google started prioritizing it in search. Ever since brands started to realize that they could rank in search more quickly with video than they could with a blog post covering the same...

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Solving Publisher Pains

Content publishers face various challenges on a daily basis. CodeFuel has learnt from both internal and external studies that they face daily worries concerning social media impact, audience engagement, brand loyalty, bounce rates, traffic and mobile penetration. It...

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2017 Top 5 Content Marketing Trends

Content marketing is always changing in response the way users interact online and the way that sites like Google and Facebook change their algorithms, resulting in changes to the type of exposure brands can get. Keeping up with content marketing trends can help you...

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Xmas 2016 – A Marketing Lesson

Christmas is the big event for marketers every year. It is the time that many brands make most of their money, and it is the big show that marketers put all their effort into making a success. After each Christmas season is over, marketers can take a look back at what...

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Data Reveals Content Consumption Behavior

Before you can understand how to reach users online, you need to understand how they engage with content. That includes understanding what devices they use to go online, how they discover content, and how they interact with content once they find it. CodeFuel is a...

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Best Ways to Reach Content Website Users

Content websites aren’t just great ways for you to promote your brand or to generate ad revenue. They are also important vehicles for consumers to get the information they need. CodeFuel recently conducted extensive research about online users and how they access...

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