What Are People Searching for?
When it comes to life, people are searching for all sorts of things. Happiness, love, a good job, a reliable source of income, peace, security, etc.
When it comes to the internet, things are a bit more unpredictable. People search for all of the above, and a lot more. They search for actors’ birthdays and athletes’ finishing times, cheap flights and high-end shoes, the price of diamond rings and the shelf-life of strawberry yogurt.
Of course, while the things people search for on the internet may be more varied than what they seek in real life, they are also easier to attain. Let’s just say it’s easier to find “black shoes on sale” than it is to find a reliable life partner.
Search syndication makes the search for meaning, and the meaning of search, even easier, by enabling powerful searches to be conducted from any websites and application.
Trillions of Searches – And That’s No Exaggeration!
According to Google, people conducted several trillion online searches last year. These searches ranged from searches about pop culture figures to recipes, international events, and more.
Google doesn’t just track the number of searches people conduct. It also tracks the issues people are searching for. From the most searched celebrities to the most popular recipes, Google knows which terms were most often searched on its engine. By the way, if you’re curious to see what people searched, you can see a tidy roundup of Google’s most popular searches here.
Of course, Google only tracks searches that are conducted on Google, but trillions of searches are conducted on search engines that aren’t Google. Bing, Yahoo!, Baidu, AOL, Ask and Excite are other search engines used by millions of people to conduct billions of searches every day.
Standard Search – The Old Ho-Hum
For many people, searching the internet means going to a search engine and typing in a phrase or two. In most cases, people receive thousands of search results that are, more or less, what they were looking for.
Amazingly enough, searching the internet can be even easier! And, if you’re a website or app publisher, the process can earn you profits, too. Hard to believe, maybe, but it’s completely true.
The search process can be made easier when the need to open a separate search engine is eliminated, and this can be done when a search box is inserted directly into a website or application. This nifty innovation is called search syndication.
Search Syndication – The Nitty Gritty
Search syndication involves the integration of a search feed into a website or application. The search feed is supported by a search engine (such as Bing, Yahoo! or Google). Users type their search term into the search box and voila – their search is conducted, from the very same website or application where they were surfing.
Search syndication is a powerful tool. It improves people’s experience on a website or application. It enables users to enjoy the power of an entire search engine, all channeled into a little search box that is located on a website or application where they already happen to be.
The Win-Win Reality of Search Syndication
“Adding search syndication to your website or application is like adding a window to a wall.”
It’s pretty clear what users get with search syndication, right? Convenience and usefulness, all in a little box, all in the website or application where they are already surfing.
When it comes to website or application publishers, things are even better. First of all, publishers have the opportunity to provide customers with the added value of a powerful search. This means users will stay longer on a specific website or application, and be more satisfied. It also means that you, as a publisher or advertiser, have the opportunity to earn additional revenue from an asset you already have.
Adding search syndication to your website or application is like adding a window to a wall. It gives your users a chance to look outside of your website, without leaving your site, and search for something they need or want.
So What’s Right for Search Syndication
Search syndication is particularly successful on websites and applications where users come to get content and want even more content. For example, if your website focuses on movies, then there is a really good chance that visitors will want to search for something relating to movies, celebrities, soundtracks, etc.
Let’s say you’ve got a cooking application that’s brimming with recipe ideas and menu plans. Chances are good that users will want to search for hard-to-get or must-have ingredients that are listed in the recipes. When you integrate search syndication, you give your users a handy tool for conducting their pre-recipe searches right from your website.
Because like all things in life…Search is changing
Search in 2015 isn’t was it was in 2005. Heck, it isn’t even what it was in 2014. These days, users know exactly what they are looking for when they type terms into a search box. This means they are very specific and have a very high level of intent.
Search syndication enables more people to profit from this intentionality. Users enjoy quick and direct access to search functions, and website and application publishers increase profits by expanding their functionality.