If you doubt social media, then these social media statistics will prove you can still generate leads, sales, and ROI from social.
Whether you’re a B2B company or a B2C company, whether you’re a retailer or an app developer, social media should form a big part of your marketing mix.
The Proof Is in the Numbers: People are Social
According to Business Insider, social media is the top internet activity, and consumes more time for Americans than any other activity, including email.
There’s no doubt that people spend the vast majority of their time on social media, so if you aren’t on social, then you aren’t where the audience is.
Here’s how much time people spend on social networks:
- Facebook has 1.44 billion active monthly users.
- 7 out of 10 adults visit Facebook at least once a month.
- 936 million people use Facebook every day.
- On average, people spend 21 minutes per day on Facebook.
- 31% of senior citizens use Facebook.
- Twitter has 302 million active monthly users and 100 million active daily users.
- 34% of Twitter users log into Twitter more than once a day.
- Twitter users spend an average of 170 minutes per month on the site.
- Pinterest has over 82 million users.
- 30% of all social media users are on Pinterest.
- 28% of online US adults use Pinterest.
- Each Pinterest visit averages 14.2 minutes.
- Average users spend 98 minutes on the site per month.
Other Stats that Prove We’re Social Online
- Snapchat’s monthly active user count may be nearing 200 million.
- Tumblr has over 420 million users.
- Kik has 200 million registered users and claims higher engagement than Snapchat.
- Over 70% of emerging markets are on Facebook and Twitter.
- Pew research found that US teens prefer social networks in this order: Facebook, Instagram, Snapchat, Twitter, Google+, Vine, and Tumblr.
- Pew also found that 71% of teens use multiple social networks.
- Finally, 94% of teens with internet access go online daily.
Where to Put Your Social Media Dollars
Social media is vast and it keeps diversifying. Which networks should you invest in? And how should you apply your social media marketing spend?
Here are some social media statistics that can help answer those questions:
All major social networks, from Instagram to Twitter to Tumblr to Facebook, are able to host and play videos natively. As trends show, video marketing and video advertising are going to dominate the market in 2015 and beyond.
- Facebook is becoming its own hotbed of video activity, with its own native video player and a 94% increase in video posts by its US audience in 2014.
- 75% of smartphone owners watch videos on their phone.
- Out of all the online video platforms, YouTube generates the most engagement from its users.
- Facebook and Twitter both have native video players and are experimenting with video ads.
- Business Insider predicts that video ad revenue will reach $5 billion in 2016.
Social media statistics also prove that most users are mobile. Those that aren’t mobile now will become mobile in 2015 and the coming years. Any social media marketing strategy should plan to reach users who are on the go.
- Almost 1/3rd of Facebook users are mobile-only.
- The number of mobile-only internet users in the US surpassed desktop-only users for the first time this year.
- Facebook’s mobile clicks account for 53% of Bitly traffic.
- In 2013, mobile drove 37% of traffic for Facebook, Twitter, and Bitly, and that number increased to 53% in Q4 2014.
- Mobiles are the first-choice devices for social behaviors.
- In 2013, the average mobile user checked their device 150 times a day.
- “Mobile addicts” launch apps 60 times a day.
B2B Social Media
The first thing that comes to mind when we think of social media is checking on your friends’ Facebook pages, News Feeds, and photos. But social media isn’t just for consumers – businesses can get just as much from social.
Here’s what B2B companies report:
- 54% of B2B marketers have generated leads from social media.
- 34% have used Twitter to generate leads.
- 85% of B2B buyers believe companies should present information through social networks.
- 78% of companies have dedicated social media teams.
- B2B marketers use an average of 6 social media platforms.
- 42% of B2B researchers use a mobile device during the research phase.
Implications for Marketers
These social media statistics point to some clear trends and implications for every digital marketer:
- People spend more time on social media than any other online activity, so it’s wise to put marketing dollars where the customers are.
- A growing majority of adults and teens use social media on a daily basis.
- Many people use multiple social networks
- Social media is a viable tool for B2C as well as B2C companies.
- Mobile and video are both shaping up to be dominant trends in advertising and content marketing.
Social media statistics in 2015 prove that social media is the core internet activity for many users. And, since the demographics are shifting towards younger, more digital audiences, it would be wise for marketers to make corresponding investments in social media campaigns.