Whether you’re a content publisher or not, it’s imperative to have a clear understanding of what’s going on in your market. And even more importantly, you need to understand the future trends of the industry. The content publisher faces extraordinary challenges in this day and age- it’s my job, and CodeFuel’s job to address these in intuitive ways- to solve publisher problems.
Publishers constantly have to reevaluate their strategy and business model in order to remain at the forefront of user engagement and content monetization. There is indeed a constant battle between these two elements, particularly in the realm of ads.
Generally speaking, when ads are becoming more and more of a commodity, prices tend to erode. Therefore, in order to increase or even maintain revenue made through ads, there is a need to find ways to increase viewability or add additional monetization sockets to existing ad materials.
Sounds easy enough, right? Wrong. This area is a minefield – loaded with potential explosives which can destroy your user experience or monetizing potential.
Can You Monetize Too Much?
You want to monetize your online assets with ads- but how many different solutions can you implement before they weigh down your site? Is one tool cannibalizing the other? Why can’t publishers balance all those separate tools into one orchestrated solution? We’re witnessing a lot of publishers overcrowding their sites with various intrusive tools which result in driving users away. They choose monetization over engagement and are paying the price.
Content Publishing Main Goals
The main goal of a content publisher is it to maximize revenue while maintaining a great user experience – giving the end user a strong UX. Another primary goal is to keep up with the latest trends of the ad tech industry.
“There is a technology battle out there – the publishers are getting left behind.”
Mobile ads: We’re witnessing so many changes in the market these last couple of years. We’re in a mobile-first world, this is an excellent thing for the end user, but can be slightly problematic for the publisher who needs to monetize mobile screens. The UX is different, real estate is limited alongside the number and types of ads that are able to be served.
Programmatic ads: Publishers know their brand and audience better than any other party. With programmatic advertising, the direct communication between the publisher and his end user changes, and not necessarily for the better. Without the right targeting, publishers hit users with irrelevant ads which in turn damage the UX.
One Solution Needed
The CodeFuel goal is to help publishers balance between monetization and engagement.
CodeFuel spend a lot of time and allocate substantial resources to understand publishers and THEIR end users.
We study their needs, their challenges and behaviors – And we make it our business to know exactly what keeps them up at night. We improve the UX and increase the user engagement in order to also grow potential revenues.
We develop holistic solutions. Not just sporadic tools and have the unique ability to look at the entire site – as a whole. When you have the holistic view of a site, you have the ability to solve core challenges not just local symptoms.
The market today is indeed crowded with many technical solutions for publishers, CodeFuel remain unique, tackling all publisher pains in one swoop.
Visit codefuel.com for more info.