User engagement solutions is key to the success of your site and your business. By engaging users, you encourage them to look deeper into your site, to return to your site again and again, and to develop a sense of loyalty to your brand.
Finding ways to boost user engagement should be at the top of your list of priorities for expanding your site this year. Here are a few strategies that are sure to help you find success:
Find Out What Your Audience Wants
How can you engage users if you don’t know what they find engaging? Or if you don’t know who your users are?
Before you can start implementing strategies to boost user engagement, you need to study your demographics to find out as much as you can about who is visiting your site. Find out whether your audience is primarily men or women, how old they are, what language they speak, what tech they are using, what articles they are reading on your site, and more. Then create content that appeals to their interests.
You can also ask your audience directly what they want to see in your site or to read. Publish surveys in your posts, or add short, one-question surveys to your sidebars. Not only will you be encouraging your users to interact with your site more, but you will also be learning information about how to better reach them.
Create Targeted Sections of Your Site
Most brands don’t have a singular target customer in mind — they have customers with a range of interests and characteristics.
Instead of trying to create content that will appeal to all audiences, you need to focus on creating targeted sections of your site that will appeal to specific people.
For example, if you sell diet products, you might set up sections on your site that talk about a range of lifestyle issues, such as stress relief, healthy eating, fitness, and sleep issues. That way, you can engage more of the people who are visiting your site who have an interest in diet as part of an interest in other lifestyle issues.
Improve the User Experience on the Site
Your content is just one part of the user’s experience on the site. If you want to increase engagement, you need to improve the user experience across the board.
Start by doing everything you can to reduce page load times, such as optimizing photos and style sheets. If users have to wait for pages to load, they will leave the site.
Reduce the ads on the page, or at least reduce the appearance of those ads. Any advertising should seem to be a part of the content or to blend seamlessly into the background. Obtrusive and annoying ads will only turn off users and cause them to leave your site.
You should also make navigating your site easy by adding a large search bar and a sticky navigation bar. The sticky bar will stay right at the top of the screen no matter how far down the user scrolls, ensuring that they can always click to other important pages without having to go back.
Create a Content Series
There’s a reason that people binge watch TV shows: They don’t want to wait to watch the next episode and find out what happens.
You can inspire that same sense of urgency in your content by creating a series.
For example, if you are a landscaper, you can create a summer lawn series that talks about all the steps one should take to revitalize the soil, grow healthier grass, get bigger blooms and more.
When putting together your series, write attention-grabbing headlines and use short paragraphs and engaging language. Link to all other posts in the series, as well as other related posts. (Don’t just link to your own content — also link to interesting and helpful content posted by others.) Use beautiful, attention-grabbing photos and videos in your series, as well, or make a podcast series to accompany it. Explore all your options.
Use CodeFuel Solutions
CodeFuel offers a number of user engagement solutions that provides engaging content across platforms to increase revenue.
These solutions provide real-time analytics and optimization tools so that you can identify smart monetization strategies. Through effective use of these tools, you will get more traffic for your site, you will better engage your users, and you will improve the passive revenue stream from your site (outside of the sales of your products and services).
User engagement is too important to overlook in your site. Now is the time to re-evaluate your site to determine if you need to make some changes to better engage your users. If you have no strategy in place, it’s time to start one. If you have a strategy in place that’s not working, it’s time to get a new one.