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What Does an Intent Based Ad Unit Look Like?

2016 is going to be the year of the intent based ad, so if you don’t know what this is, you need to get up to speed fast. In the past, brands created ads based on their audience research, including keywords and A/B testing. That research might have revealed that...

Intent Based Ads vs. Regular Ads

The right advertising can help you reach your target audience and reach your business goals. You can take your business to the next level and establish long-term success. But there are so many different options for how you can advertise, including different formats,...