How to Maximize Your Personalization

Personalization is critical to helping you get more out of your advertising and marketing. When people feel like the content they are looking at is created just for them, they feel more engaged. They are more willing to pay attention, and they are more likely to act...

Biggest Challenges for Digital Marketing 2017

Digital marketing is always going to be a changing industry because the online world is changing rapidly. It only takes a few months for a once essential resource to be out of favor because a hot new site or tool has popped up that everyone uses instead. Think about...

How Predictive Technology is Changing Advertising

The goal of advertising is always to get the right ads in front of the right people at the right time. You need to reach someone who is primed to hear your message at just the right moment to increase the odds that the person will click on the ad, be willing to learn...

Solving Publisher Pains

Content publishers face various challenges on a daily basis. CodeFuel has learnt from both internal and external studies that they face daily worries concerning social media impact, audience engagement, brand loyalty, bounce rates, traffic and mobile penetration. It...

Best Marketing from Election Day 2016

No matter where you stand in any given election, there is no denying that voting in our next leaders is a huge event and presents many opportunities for brands to be a part of the conversation. This year, that was especially true. The unusual presidential election...
Tag: Advertising