How to Optimize Your Blog for Monetization: Full Guide for Google Monetization Strategies

How to Optimize Your Blog for Monetization: Full Guide for Google Monetization Strategies

Your website traffic is worth money and can result in a nice income for your business. While Search Engine Optimization (SEO) is one of the best ways to drive traffic to your site and grow your business, the key is to convert this newly gained traffic into money. That’s where search monetization comes in. In this guide, we’ll walk you through top search monetization strategies you can apply.

How Much Money Can You Make from Your Website?

There is no “one size fits all” solution regarding website monetization. The income you can make from your website will depend on your site’s purpose and how successful you are at achieving it. Some sites earn millions, and other sites make a few thousand.

How much money is there in blogging?

  1. The content marketing industry is predicted to be worth $412.88 billion by 2021.
  2. Google AdSense is the most popular monetization method for bloggers. Here are some popular methods and average figures:
  3. Food and personal finance bloggers are the ones that make the most income. Food bloggers make an average monthly income of $9.169. The personal finance blogger’s income average is $9.100
  4. 42% of Food bloggers’ income comes from ads.
  5. The average blogger’s monthly salary is $8000.

Source: SemRush

How much money do websites make from ads?

Websites earn income when visitors engage with their ads. It could be by generating impressions, engagement, or clicks. Advertisers pay publishers per click, for example, $0.20/click. If 1000 people click on the ad a day, the publisher earns $20/day or $600/month.

  1. According to Smart Insights, the CTR for display ads is 0.05%
  2. The CTR for native display ads is eight times higher than display ads. (Taboola)
  3. The average CTR for Google Ads is 3.17%

Statistics of Average Click-Through-Rate

Source

How effective are paid search ads?

When a person wants to buy something in this digital age, the first action is to use a search engine to look for it. Search advertising can be highly effective because consumers have the highest purchase intent when on search engines.

Leveraging search ads is an efficient strategy for monetizing your traffic. Here is an example of average CTR for paid search ads:

Business Category

Arts & Entertainment

Animals & Pets
Apparel / Fashion & Jewelry
Attorneys & Legal Services
Automotive — For Sale
Automotive — Repair, Service & Parts
Beauty & Personal Care
Business Services
Career & Employment
Dentists & Dental Services
Education & Instruction
Finance & Insurance
Furniture
Health & Fitness
Home & Home Improvement
Industrial & Commercial
Personal Services
Physicians & Surgeons
Real Estate
Restaurants & Food
Shopping, Collectibles & Gifts
Sports & Recreation
Travel

Average Click-Through Rate

10.67%

6.45%
6.19%
3.84%
7.93%
5.39%
5.44%
4.72%
5.33%
4.69%
5.46%
5.07%
5.73%
5.94%
4.21%
5.34%
6.12%
6.11%
7.75%
7.19%
6.33%
7.73%
8.54%

What Is Search Engine Monetization?

Search monetization is the group of tools and techniques used by marketers to convert online traffic into revenue.

Monetizing traffic and search combine the efforts to convert visits, actions, and clicks in revenue. Website traffic consists of potential customers—people’s daily activities online, querying search engines to solve a problem or find a product.

Search monetization delivers to users searching for a keyword the answer for their query and generates revenue from it.

You can monetize search queries by having an in-site search box. By doing that, every search your visitors conduct on your site can give you data about what they are looking for. Then, use this information to give your audience what they are looking for, enhancing their search experience by delivering ads that complement their search.

Top 8 Search Engine Monetization Strategies You Should Try For Your Site:

Targeting search engine results can help you generate more sources of revenue than just aiding sales. You can also target search data to monetize your sales. Here are some search engine monetization strategies you can apply:

Search feed monetization

Adding a search feed to your site can help hold longer your visitors on your page. It is more than a simple search bar. A monetized search box helps you earn a fee every time a person conducts a search.

Want to learn more? Check our guide on search monetization

Search mediation

This strategy enables you to maximize revenue for your media buying strategy. Regardless of where you buy your media, you can use CodeFuel to increase profitability. The optimized landing pages for media campaigns help you reap the best from each media channel. The monetization pages can be customized for your own website.

Affiliate Marketing

Affiliate marketing is a marketing arrangement by which an organization pays a commission to a publisher for the traffic or leads generated from its referrals. The publishers are the affiliates, which benefit from the commission and incentivize them to promote the company.

Affiliate links can be placed inside blog posts or articles. Your link to the product in the post, and if users click through, you, as a publisher, earn the commission. In a sense, the success of an affiliate marketing campaign also depends on the success of your SEO strategy. The better you are at search engine optimization, the more traffic you drive to your content, and your visitors will likely click on the affiliate links.

Invest in your SEO

As we explained before, search engine optimization is important for the success of your site. If you invest in your SEO, you get a higher ranking in search engines more traffic, leading to more conversions. How to do it? Here are the five best SEO tips to get more organic traffic in 2022.

  • Focus on the user experience- Google’s new ranking system, Core Web Vitals, emphasizes user experience. The three criteria they consider include the website’s loading speed, stability, interactiveness, and responsiveness. So if you want to rank higher, you should enhance your user experience.
  • Use internal linking- According to relevant keywords, internal links are links to different pages within your site. It can be an opportunity to increase traffic to internal pages. In addition, Google can understand the context better via the anchor text, enhancing your overall ranking.
  • Update existing content- Search engines prioritize the most relevant and fresh content for users. That’s why you should update blog posts regularly. By doing this, you increase the traffic volume and give more value to your visitors. Adding relevant and original data, such as infographics and charts, is important. This will get you more shares.
  • Drive traffic with long-tail keywords- Long-tail keywords effectively drive traffic for a simple reason: most people use long-tail keywords when writing a search query. These highly specific terms, three words long or more, are usually easier to rank for. For example, instead of targeting the term “evening dress,” go after a more detailed alternative, adding, for example, the color or style. When you do this, by including your short keyword into the long-tail, you can rank for both and attract more organic traffic.
  • Analyze search intent- Search intent is assessing the intentions and wants of the audience when they search for something. Search intent can be divided into four categories: Informational, navigational, commercial, and transactional.Informational intent refers to a user looking for data about something, such as general information about a topic, a recipe, or a tutorial.
    A person with navigational intent wants to visit a specific website. These people will type the name of the store or site they are looking for. So, you want to make sure your company appears in search results when someone looks by your name online.
    Transactional intent happens when a person searches with the purpose of buying something at the moment. Finally,  commercial intent has a lower intent than transactional because people intend to buy in the future and use the search engine to research, for example, comparing different fridge brands.

AdSense

AdSense is a Google advertising program that automatically serves ads to your site that are relevant to your target keywords. By strengthening the keyword usage on your site, you ensure that you get ads from the advertisers you want and increase the conversions you get for them. Ultimately, this increases the money you earn.

To make money from AdSense, you need to have at least 100 unique visitors a day. Your content should be unique, and you need to have a Google account to use it with AdSense.

If you have sizeable traffic and wish to add monetization options, then the CodeFuel Search Mediation solution is a great choice. Codefuel helps you maximize your yield per user visit and optimize your landing pages.

Use header bidding

Header bidding is a strategic technique that enables publishers to promote their ad inventory to ad exchanges before the ad servers conduct their online campaigns. 

This technique uses programmatic advertising technology to enable publishers to sell ad space at the same time to different ad exchange platforms and ad networks. Thus, publishers can maximize the value of every ad impression.

Header bidding also allows advertisers to be more efficient in better ad targeting by providing automation and bid position. It also enables multiple advertisers to bid on the same ad inventory, increasing the yield for publishers and leveling the field for advertisers.

‍Advertising

Advertising is one of the most popular monetization strategies and one that can be highly effective if done right. The more traffic your site gets, the more attractive it will be to advertisers. Conducting detailed keyword research is the first step to optimizing your site to drive traffic.

You can sign for an ad network that will present ads relevant to your visitors. You get paid when a visitor clicks on the ad or conducts another desired action. For an ad network to work, your website traffic should be significant. An advantage of using an ad network is that advertisers bid top prices for the ad impressions, so you get the chance of getting high-paying bidders.

To attract top advertisers, every page aspect should be optimized to provide value to your visitors, from the content to the ads and the headers. The better you get at this, the higher the bids your impressions will make.

Sell ad space

If your site has an important amount of traffic, you can sell ad space directly. Here you get to negotiate with advertisers and set the price. While it may seem an attractive option, it is not for everyone. You need to be on top of pricing and advertising rates, as well as looking for advertisers. There is no guarantee that you will get the best price for your ad space.

The Search Advertising Market in 2022 in figures

The search advertising market continues increasing, with the greatest percentage of Google’s advertising revenue, coming from search ads. In the last quarter of 2021, Google’s advertising revenue reached $68,874 million.

Statistics of Google's revenue

Ad Spending Worldwide

Source: Statista

Monetize Your Search Traffic With Codefuel

Monetizing traffic can be an extremely effective strategy to add revenue to your site. The best way to do it is to leverage a monetization platform, like CodeFuel. CodeFuel brings the advantage, not only delivering the highest yield for your impressions but also providing search mediation, so you can make the most of managing your media channels.

CodeFuel leverages AI and machine learning to transform search into revenue. Intent-based search targeting enables to capture consumers when their intent is the highest and delivering the right ad to enhance the customer experience and increase conversions.

Best Mobile App Monetization Strategies in 2022 [Unique Guide]

Best Mobile App Monetization Strategies in 2022 [Unique Guide]

Congrats, you developed a new app for your business. You can increase the ROI of your application by monetizing.  In this How to Monetize Mobile Apps – The Essential Guide, we, at CodeFuel, will walk you through all you need to know to monetize your apps successfully.

How do you monetize an app?

When you create an app, besides providing a solution, your main goal is to make money from it. So where do you start? There are several methods you can use to generate income from your application, also called app monetization. 

The obvious, but the least popular, is simply charging for your app. Charging users a fee to download your application may seem a good idea,  but you must consider that over 90% of applications in the Google Play Store and the Apple Store are free. 

Other methods include getting paid for displaying ads within the application, getting sponsorships to promote other companies’ products, and in-app purchases, which we’ll explain in the next sections.

What Is App Monetization?

It is the process of generating revenue from your app. When publishers offer free apps, they generate revenue in other ways.

Developers need to generate revenue from their apps, but it can be challenging to stay afloat without a solid amount of funding. With most apps free to install, developers need to adjust their revenue model to generate cash after the user downloads the app. While coming up with your business model, you need to ensure that your app generates revenue and provides a great user experience.

The Mobile Apps Market

From banking to gaming and dating, we use mobile apps for our everyday needs on our smartphones. In recent years, the mobile apps market has increased exponentially. Here are some statistics:

Number of mobile app downloads worldwide in 2022    255B

Global consumer spending on mobile apps in 2019     $167B

News apps had the largest retention rate at 11% in the 3rd quarter of 2022

Apps that are used only once in 2023    25%

Most popular U.S mobile app monetization strategy in 2023    Advertising

Total consumer spending on mobile apps in the 3rd quarter 2022    $167 billion

Number of apps available in the Google Play Store   3.55M

Number of apps available in the Apple App Store 2.09M

What can we learn from this?

While in recent years advertising was the most popular monetization strategy, by the end of 2019 and 2020, subscription was the most popular app monetization model. Subscription and pay monthly models work for giants like Netflix and Spotify. In the next section, we will look into these points as we explore the different app monetization strategies.

How Mobile App Advertising Works

One of the most popular ways to monetize a mobile application is by adding ads to it. Mobile app advertising allows you to make money from an app without actually charging for the app. When a user downloads your app, it will present your user with ads. Every time the ads get viewed or clicked via your app, you get paid a fee.

That works because people prefer not to pay for the apps they download. No matter how cheap the app is, if there is a free alternative that works, chances are the user will prefer it. That’s why, according to Statista, 96.7% of apps in the Google Play Store in January 2021 were free.

How do you get paid? There are two metrics you should know:

  • CPC: Cost per click. It means the amount the advertiser pays for each click on their ads. 
  • CPM: Cost per mille (thousand impressions). With this system, the advertisers set the price they will pay per 1000 ad impressions. As a developer or publisher, you’ll get paid every time a CPM ad is served to your app, and a user views it.

In the Google Play Store, CPM ads and CPC ads compete against each other. Google displays the ads that earn more revenue for you.

11 App Monetization Models and Strategies

When you plan to launch an app, monetization needs to be more than an afterthought. You should plan how your app will make money from the beginning of the project. There are many app monetization strategies applicable according to the type of app and audience. Some companies focus on one approach, while others use a combination of methods. Let’s explore:

1. Freemium – In-App Purchases

This strategy allows the user to download the app for free, but some premium features are behind a paywall. The users can try the app in the basic format, but if they want multiplayer, for example, they need to purchase the premium version. This approach can increase the audience reach and the number of downloads. Gamers can buy accessories for their characters, resources, or premium packages.

Freemium

2. In-App Advertising

In-app adverts are ads that appear when a person uses the app. It seems simple, but each application implements in-app advertising in a different way. Like with every monetization strategy, it has pros and cons. On the one hand, it is easy to implement. But on the other side, too many ads can annoy the users.

How does in-app advertising work? Unlike mobile web ads, in-app advertisements appear within a mobile app. They can be banners, video ads, or display ads. Because of the large amount of time people spend on their phones, using their preferred apps, in-app advertising has a higher response among users.

What are the most common Ad Formats? 

  • Banner Ads: they are usually so small on a mobile screen that they don’t provide a lot of value for the advertiser.

Banner Ads

  • Interstitial Ads: they are often served at the end of a section or flow on a game. Also, when the app is loading.
  • Native Ads: these types of ads integrate seamlessly into the app. Therefore, they have a higher engagement rate.
  • Affiliate Ads: these generate commission from other applications by advertising them through your app.

3. Upgrade to Remove Ads

In this model, ads are served unless the user pays the subscription to remove them. Spotify and YouTube music use this model.

Upgrade to remove ads

4. Smart Installers

Ensuring your users install the app seamlessly is part of providing a great user experience. You can also earn some revenue by using a smart installer and display third-party ads. Keep the offers related to what our app offers to give more value to users.

5. Bundle Deals

Combining several utilities or extensions can be a way to give more value to your audience and increase your application’s exposure. Bundles generally attract users to perceive that they are getting a good deal, and they are more likely to buy the app.

6. Search Monetization

A search monetization strategy, such as CodeFuel, earns money by adding search capabilities to your app. Every time a user performs a search from a third-party search box, your app pulls the results from other services, and your app gets paid.

7. Pay-to-Download Apps (or Paid Apps)

In this model, developers and software publishers simply charge users for downloading the product. Publishers usually combine this model with a freemium trial period or ads. This is one of the least popular strategies because users now don’t want to pay for an app when there are many free others.

8. Affiliate marketing

Can you apply affiliate marketing for a model application? Sure, this strategy allows the app to deliver value to the end-user with coupons, season deals of other brands. This commission-based sales method involves reselling services through affiliate programs in the app.

9. Merchandise

You can use your apps as a sales channel for your own goods or services. For example, a restaurant can use an app to sell delivery orders. An online store can use a mobile app to extend its reach, offer deals and special sales.

Merchandise

10. Transaction fees

Your app can be a platform to sell other people’s goods and services. Uber and Airbnb use this model where they get a commission fee for their services. 

11. Freemium/ Subscription service

Subscriptions are very popular as a way to generate app revenue. This model still lets the user download the app for free. They get access to all the features of the app for a trial period. Once this trial is over, they need to subscribe to keep using the app. This model is used by Netflix, Amazon Prime, almost all VPNs, and many other categories.

Freemium/ Subscription service

Best Practices to Improve App Monetization

When monetizing our app, there are some tips that can improve the strategies you implement:

  • Measure user engagement – user engagement rate is one of the best metrics you can use to track your app’s chances of getting monetized. If user engagement is high, it means users are satisfied. Also, the more time the user spends in the app, the more likely they will purchase.
  • Create loyalty with perks and discounts – reward loyal customers with discounts and perks. Some users may not feel comfortable with in-app purchases, but when offered a discount, may convert them.
  • Build a community –  some apps like mobile games thrive with communities. Players are more engaged and tend to make more in-app purchases when belonging to a community. But this practice doesn’t work only with gaming apps, cooking apps,

Ways to monetize an app

 1. Search Ads

Search ads can catch your audience’s attention about your app and remind existing users to use your application. These ads appear whenever a user searches similar keywords or categories. Moreover, you can create ads in the Google Ad Network that only appear to users who already have your app.

2. Social Media Ads

Promote your app on social media through ads that link directly from sponsored Facebook posts into your app. You can do this on Facebook and Twitter.

3. Push Notifications

Catch the attention of your audience when they are not using your app. For example, have your app send notifications based on location triggers. Or send your users regular reminders with valuable and relevant content from the app.

4. Recommendation engines

Use your app with a recommendation engine to suggest related products and services that the user may want. The recommendation engine algorithm can determine exactly which offers to promote, and you profit from the clicks and referrals.

5. Promote cross-platform

You can list your application not only in Google Play and Apple Store; there are other directories and app stores outside the US that can also offer revenue. Who knows? Your app might be a success in Europe.

How to measure app success

Companies generally measure an app’s success by tracking general performance indicators like the number of mobile downloads, the number of subscriptions, the retention rate, active users, and so on. Yet, the number of downloads is not the only metric to monitor your app’s success. After all, you need to know if your app is generating revenue.

App Monetization Metrics You Should Know

Average revenue per user (ARPU)
Customer acquisition cost (CAC)
Customer Lifetime Value (CLC)
Cost per Mille
Cost per Click
Cost per Action
Cost per View
Cost per Install
Average amount of money generated per person multiplied by the total customer base
The cost of acquiring a customer. Includes labor, advertising, and other costs.
Measures the net profit generated by every customer.
In this agreement, the publisher charges advertisers a flat rate for every 1000 views of an ad.
You get paid when a user clicks or taps on an ad.
Only pays the developers if the user makes a purchase.
This is related to video ads. It pays you every time a user watches most of a video in your app.
You get paid every time a user installs an app.

Stats and Figures About App Monetization

Here are the top 5 stats and figures you must know about app monetization in 2021.

1. Distribution of free and paid Android apps in the Google Play Store 2023

Distribution of free and paid android apps

2. Mobile app popular business models

Most popular app monetization

Source: Statista

3. The biggest app stores in the world:

Google Play
3.55 million apps
Apple App Store
2.09 million apps

Average in-app spend per user, per app

Google Play
$0.47
Apple App Store
$1

Average app price

Google Play
Between $1 and $2
Apple App Store
under $1

What can we learn from them?

Free downloading is still the preferred way for users to try an app. Most apps in the app stores are free, so developers need to find other monetization options. From them, subscription models are the most successful. Even when you charge for your app, keep it low priced, as most applications are under $5 in the app stores.

What Does the Future Hold for Monetizing and Promoting Apps?

There is no doubt that the global mobile market is growing. According to Allied Market Research, it is expected to grow over $400 billion by 2026. From the report, we can identify the three biggest trends for app monetization for 2021 and beyond:

  1. Targeted advertising: personalization is one of the biggest trends of the last years. Relevant ads provide the highest engagement. Therefore, most mobile apps use AI algorithms and services that help them show relevant advertising.
  2. Subscription is becoming the new normal. Netflix, Prime Video, and gaming apps are leading the trend with the subscription model and upgrades.
  3. Virtual merchandise: In-app purchases of upgrades and packages in mobile games.

How CodeFuel Helps Companies to Monetize their Mobile Apps

CodeFuel is a complete solution that lets you leverage search, ads, shopping, and news to monetize your mobile app. By adding user intent search, you can enhance mobile applications and increase revenue.

Ready to increase your app revenue? Learn more about how CodeFuel can help.

FAQs About App Monetization

How do you monetize your mobile app?

Use the strategies mentioned in this article, like in-app purchases, freemium/premium versions, in-app advertising, and more.

How do I monetize my app with ads?

You can use affiliate ads that allow your app to generate commission from other apps by advertising them in your app. You can also display relevant native ads by using search or shopping ads engines like CodeFuel.

How do I monetize apps without ads? 

You can offer premium paid features or a paid version of your app. Subscriptions and app referral programs also allow you to make money without apps,

Solving Publisher Pains

Content publishers face various challenges on a daily basis. CodeFuel has learnt from both internal and external studies that they face daily worries concerning social media impact, audience engagement, brand loyalty, bounce rates, traffic and mobile penetration.

It is now considered fact that publishers are not only looking to earn more revenue (obviously that’s always a priority), but a key concern is also to attract relevant users to consume their content.

Relevant Content

Users want to read relevant content. It keeps them on site for longer. The trick is to offer the ultimate experience, to deliver everything possible for an incredible user experience. When traffic comes from a social media network, the publishers needs something in place to secure that traffic and keep them on site for as long as possible.  To achieve this, content publishers need to understand the end user, to create a loyalty, and to use targeted content with slick monetization units.

Moving In The Right Direction

Creating fresh and trending content is all well and good, but publishers need to take the focus away from SEO and put it more on the end use. They need to understanding his / her habits and trends. CodeFuel’s In-Feed, for example, uses intuitive technology to align ads with key habits and trends.

The right technology is essential to capture intent, to target and personalize content so the end user will stay and explore the website environment and all it has to offer. Publishers need to aggregate internal content from the website with external content such as rich video, Wikipedia snippets and knowledge graphs.

Data oriented companies try to use data to deliver the right content to the end user, but they don’t quite hit the mark. Not a lot of companies have the technology needed to address all issues needed in one solution. CodeFuel manages to achieve this in one swoop.  With a simple line of code, it uses Smart Demand to capture certain site and session info to deliver powerfully accurate sponsored content and ads with strong metrics. It also comes with the HUB, a back-end system that allows full campaign control to analyze and optimize performance.

CodeFuel delivers value to the publisher and solves pains – all in one. We essentially offer one provider with multiple solutions which engage the user, monetize content and optimize data. What more could a publisher want? Learn more about CodeFuel here.

What Our Online User Behavior Study Reveals

Understanding how users behave online is key to creating a marketing strategy that gets results.

If you don’t understand how your audience behaves, how will you know where to post your ads? Or what kind of content to create? Or what kind of SEO strategy to adopt?

You can hire a company to perform extensive audience research for you, or you can commit your own time and resources to doing it yourself. CodeFuel has made it a little easier for you by conducting the research on your behalf.

Here’s what our extensive online user behavior study revealed:

 Content Discovery

No surprise: Google is the top way that people find content.

They go to Google to put in search terms for exactly what they want. They might type in a specific question, or they might put in more general terms to get broader information about a topic.

What may surprise you is that the second most popular way that users get content is through content websites. These are sites like CNN, Wired, Huffington Post and more.

This makes sense when you think about how you find content yourself. You wouldn’t do a Google search for an interesting think piece or article about a subject you don’t even know, but if you see it linked or recommended on another site you trust, you might be interested enough to follow through and learn more.

Use the right content discovery tools to make sure your content is getting in front of the right audience and your brand is getting maximum reach.

Content Consumption

Once users are on your site, what do they do? How do they navigate the content presented?

Our research found that 73 percent of users said they browse websites in the morning to get the latest updates. They are settling down with their cup of coffee and logging on first thing in the morning, and they want to find out what might have happened during the night or in the early morning hours.

Approximately 43 percent of users say they browse content in the afternoon because they want to take a break. You likely have these slumps in your own day – when you are working but your productivity is failing because your concentration is waning. Instead, you go online to see what’s new and maybe to check your social networks.

Knowing this and other content consumption habits can help you plan the type of content you want to publish at different times of the day. You can conduct more research to find out what days of the week your particular audience is most active, as well.

Videos

You may already know that video should be an important part of your online marketing strategy, but you may not realize just how important it is.

CodeFuel’s research found that more and more people are watching video, and it is a very important tool for marketers. Users like to watch videos on all platforms, including personal computers and mobile devices. Therefore, it is important that you create video with all formats in mind.

We also found that users prefer certain types of content to be in video format. For example, 39 percent of people said they prefer to get entertainment content as video, and 31 percent said they prefer tech content as video. In contrast, 70 percent said they like to get their news in the written format.

Video consumption also broke down on gender lines. Women prefer to watch videos on cooking, fashion and style, while men like to watch videos on cars, sports and technology.

Ad Consumption

Many people are now using tools to actively avoid seeing ads.

They have become so used to ads that these promotions are seen as nuisances rather than helpful pitches.

However, our research showed that certain ads and strategies can attract attention.

For example, 43 percent of respondents told us that they would watch all of a video ad so long as it had interesting content. Additionally, 39 percent of people said that they would click through on an ad so long as it had a compelling offer.

Users are not even wary of ad-supported content. Approximately 79 percent of people said they prefer to access free content that is supported by ads. They are more willing to sit through ads than they are to pay for the content they want.

Your users are primed to view and interact with your ads. You just need to use the right strategies to get through.

Understanding how people behave online can help you create the strategies that will get results. With the right strategies, you can reach more of your audience, keep them more engaged, and get more leads and sales from your ads and your content marketing. Use these insights to reevaluate your content or to create a new strategy for your site.

From Design to Product and Beyond

It’s too easy to think that design begins and ends with the studio. In reality it touches all elements and plays a part in everything. Good UX designers go from design to product and beyond.

All About The Look?

The aesthetic components of a website or product are essential, but you could have the most stunning looking platform in your market, but if your target audience cannot learn quickly how to navigate, they will sharply leave it behind in a cloud of dust.
The importance of UX can be seen across all digital resources, but when dealing with website and product applications, its importance becomes significantly increased.

For intricate websites, UI and UX design is vital as the end user needs to be able to learn how to navigate quickly and easy- if they don’t master this then you can lose them as clients- everyone’s hard work gets wasted. At CodeFuel all platforms get tested both internally and externally via various focus groups, then come back to design based on feedback. Everything is very carefully designed in line with the end user, what he (or she) is looking for and what will give him (or her!) the results they want and need.

Always Think About The End User

When designing UX and UI, it is crucial to consider how you want the end user to feel when they interact with specific areas of your product/ app/ website. You need to connect that to the brand messaging – then you can start a successful design process.

Going Mobile

You need to switched on to, and constantly thinking across all platforms and all devices. Design sweeps across these landscapes. A significant amount of time needs to be dedicated to mobile design and it has never played a stronger role than today – its importance will only continue to grow. Making a website or app mobile friendly is imperative to the success of