How to Engage Users on Your Blog

User engagement is essential to your marketing success. Without it, you’re just yelling into a wind tunnel. People need to care about what you’re saying, and they need to feel like they are part of the conversation. When they do, they will enthusiastically spread the...

Choosing a Pronoun for Your Brand Persona

Part of establishing your brand is using a brand persona. Whenever you create marketing materials, publish articles or post on social media, you are doing so as if you are this fictional persona. That persona should represent your brand’s values, goals and...

Making the Most of Social Media

Social media offers a powerful way to create exposure for your brand and to increase customer engagement, but it doesn’t always generate a lot of sales. In fact, recent reports show that many businesses have actually experienced a decline in sales from social...
Tag: brand awareness