SEO Lesson: Branding vs. Performance

Today’s SEO lesson: Branding vs. performance. In some respects, branding is always an aspect of any type of marketing you do, including performance marketing. However, strictly speaking, branded marketing has more specific goals that are at another stage entirely from...

Choosing a Pronoun for Your Brand Persona

Part of establishing your brand is using a brand persona. Whenever you create marketing materials, publish articles or post on social media, you are doing so as if you are this fictional persona. That persona should represent your brand’s values, goals and...

What Is Brand Awareness?

When you are putting together your marketing strategy, you are likely focused on closing on the sales you need to secure your company’s success. Yet marketing does not always produce those immediate results. Sometimes, you have to play the long game to get the...

Brand Reputation Management in 2016

Brand reputation management in 2016 is about much more than just monitoring mentions of your company or your site through Google Alerts or some other monitoring tool. Customers have become more savvy, and the online landscape has grown by leaps and bounds. You need to...
Tag: brand marketing