Digital Marketing: A Guide for Brands in 2016

Digital marketing is evolving as rapidly as the technology that powers the internet. With these technological changes come changes in consumers’ needs and behavior, but are brands keeping up with these changes? This article identifies problems, solutions, and...

3 Must-Haves Before Rebranding Your Business

What are the essential must-haves before rebranding your business? Since your company is about more than just a new name and a new logo, you’ll need to do a bit of strategic development and planning before you switch brands. Here are 3 absolute must-haves for...

How Brands Fail at Ecommerce: 5 Tips for Success

So why do many brands fail at ecommerce? There are a few reasons: Brands don’t understand the purpose of a website. Some companies treat brands like brochures. Others treat them like information hubs. And others use sites to talk about themselves. But to succeed...

The Rise and Rise of Tech Brands

In the minds of customers, companies are more than just businesses: they are brands. A branding strategy can build or break a business. We can learn what works best by examining the world’s top brands in 2014, according to Interbrand’s global...
Tag: brands