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Challenges for Global Content Marketing

Creating a general content marketing strategy is ground zero for your online marketing efforts. However, a general strategy is not going to be enough to help you expand your reach into specific markets. You need to focus specifically on a global content marketing...

Top 10 Content Recommendation Tools for 2016

Using content recommendation tools is a great way to improve your site metrics, including your overall page views, visit duration and bounce rate. The right content recommendation tool will keep more people on your site and for longer, which can help you raise your...

Content Strategy for 2016

Content marketing is one of the most effective ways to get more brand exposure and sales, but as soon as you have a content marketing strategy that works, you have to create a new one. New channels are introduced. People change the way they access content. Types of...

What is Content Strategy?

When you are just starting out in business — whether you are opening a corner shop or your own blog — and are looking into ways to attract new customers, you will likely hear a lot about content strategy. However, that might sounds like a lot of jargon to...

What is Buzz Marketing?

In your quest to find more effective ways to reach your target audience and grow your business, you are bound to come across the term “buzz marketing.” But you may be scratching your head and asking yourself “Exactly what is buzz marketing?”...