What You Need to Know about the New Bing Network

Bing ads have long offered a way for marketers to get more reach more quickly for their brands. Bing ads are typically less expensive and face less competitive, which means that you get better placement on a lower budget. That makes Bing an especially good choice for...

Quantity vs. Quality in SEO

As soon as you start your keyword research for your site, you realize that there are literally thousands of keywords that you could target to rank in search and attract the target audience you want. You enter one keyword, and you get dozens of suggestions back for...

Google Search Tips and Tricks

As a marketer, you focus on how to optimize your site for the way people search. But as a user, you just want to get the information you need quickly. While it may seem like we know everything there is to know about Google at this point (except the exact, mysterious...

The Key to Content Marketing Success

Content marketing is one of the best ways to drive traffic to your site without actually spending any money — assuming you write your own content. You can spend a lot of money on content marketing in hiring writers and editors, investing in high-quality...

10 Best Online Tools to Spy on Your Competition

If you want to be successful, you need to focus not only on what you are doing for your customers, but also what your competitors are doing for them. Your competitors could be meeting a need that you aren’t, or they could be using marketing strategies that help...
Tag: Keyword Research