SEO Lesson: Anchor Text

Today’s SEO lesson: Anchor text. Anchor text is a big deal for linking, and linking is a big deal for your SEO. The better the quality of backlinks you have to your site, the more authority you will have and the higher you will rank in search results. But the quality...

Social Media vs. Content Websites

One of the best ways to improve your page authority is to keep people on your site for longer periods of time. If people stay longer on your site, that signals to Google that you have relevant and quality content. The longer people stay, the more likely they are to...

What You Need to Know about the New Penguin Update

Four years ago, Google made waves when it rolled out its Penguin update. Before that, marketers were going wild getting links to their site trying to raise their position in the SERPs. Some were even paying for links and getting results. But Google put a stop to all...

2016 Content Publishers Checklist

Content marketing is an important way to promote your brand and get more visitors to your site, leading to more leads and sales. However, too many people think that content marketing is as easy as adding a blog to their site and posting a few articles every now and...
Tag: Linking