What People Want Out of Video Content

You’ve got your ideas about what you want to promote in your video content. You’ve probably even already got a video marketing strategy. But have you given real thought to what your audience wants to see in your videos? Sure, you’ve thought about how to make your...

What is Video Content?

If you are asking “What is video content?” there’s a good chance that you are either new to marketing and are unclear about the lingo or that you have been living under a rock – or at least in some community that eschews technology. The simplest answer to the question...

Video is New Focus for US Native Advertising

Native advertising has become a major focus in recent years as marketers have looked for new ways to connect with audiences who have become too savvy – and too leery – of the advertising methods that had once been successful. Many people now use specialty software to...

Content Marketing Strategy for 2017

If you want to continue to be successful with your content marketing, you need to keep up with the latest movements in the market. What worked for your content marketing strategy last year may not work this year. As we are coming up on another new year (already?), it...

LinkedIn’s Big New Feature – Native Video

LinkedIn has long been the overachieving younger brother of social media that takes a backseat to the limelight of older brother Facebook, who is like the football star of the social media world. Sure, LinkedIn offered plenty more in terms of tangible benefits than...
Tag: live video