Optimizing Formats for Advertising Success

Of course, the content of your ads is critical to their success. Use the right appeals to emotion, the right calls to action, and the right rhetorical strategies and you’ll increase user engagement and motivate people to buy your product or service. However, the...

Online Advertising Predictions for 2016

Online advertising is a constantly moving target. Technology is changing, as are user habits. If you don’t make tweaks to your campaign, you’ll essentially be throwing money into a vacuum. We all know this to be true. After all, none of us would sink our...
Tag: Mobile Advertising