What Mobile Native Ads Need

Advertisers are in a critical moment in time. There is a plethora of new ways for brands to reach their target audiences thanks to the numerous online outlets and emerging technology. At the same time, consumers have become savvier than ever about advertising – and...

Mobile Web Users vs. Mobile App Users

There are two ways that people use their smart phones to access online content: The browsers that come with the phones or dedicated apps. When they use the browsers on their phones, it is just like if they were using the browsers on their personal computers – albeit...

How Do Users Really Behave Online?

So much of your marketing work is trying to figure out how to reach people online and get them to react to or engage with your content. You do focus groups, study the market, narrow your demographic, and do anything else you can do to make sure that your message lands...

Top 10 WordPress Notification Bar Plugins

Pop ups used to be the darling of Internet marketers. They grabbed the user’s attention and urged them to sign up for the site’s mailing list, to take advantage of a special offer or to follow the brand on social media. Even if users didn’t want to...

Conversion Optimization Tips that Get Results

You can break down every single aspect of your marketing campaign to one end goal: Conversions. Conversions might mean that more people are actually clicking on that “buy” button, or it might mean that more people are subscribing to your email list or...
Tag: Mobile Marketing