fbpx

What to Expect for Content Marketing in 2017

Content marketing is so important that brands spend more on it than they do on television and radio ads – traditionally the most important marketing resources. The right content can help brands establish their authority, engage their audience, and promote brand...

What Browsing Behavior Reveals for Marketers

It is important that we, as marketers, understand not just how people arrive at our sites, but also how they behave once they are there. Do they read the content and leave quickly? Or do they scan the page and bounce before they even have a chance to read any of the...