Video Marketing: 2017 and Beyond

When it comes to video marketing, 2017 is only going to emphasize its importance. Video has risen rapidly in importance for digital marketers in the last year or so, and it will continue its growth in the coming years. However, marketers can’t just rely on having...

How Smart Demand Gets Results

Advertisers are facing big challenges in today’s digital landscape. Even people who didn’t grow up with a computer are savvier about advertising. They can spot an ad long before they ever see the “act now” tag or the price. They know a fake review from a real one, and...

SEO Summary for 2016

SEO sure isn’t what it used to be. Long gone are the days of keyword stuffing and other black-hat tactics that Google cracked down on hard. But also long gone (or soon to be) are some of the more acceptable techniques that many marketers relied on to drive traffic....

Internet Marketing Summary for 2016

Internet marketing is an ever-changing game. What works one month may not work the next, and certainly what worked one year will likely not work the next. There are some exceptions, some mainstays that continue to produce results. For example, content is not going...

Why You Need Intent Based Native Ads

Online users are savvier than ever. They can identify an ad a mile away, and they are quick to avoid ads. They see ads as obtrusive attempts to get them to buy things that they don’t need – not necessarily the helpful spots to let them know about products they might...
Tag: Native advertising